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The Parrsitivity Podcast
The Parrsitivity Podcast

Episode 89 · 2 years ago

The Parrsitivity Podcast #Episode 13 with Jelena Ostrovska

ABOUT THIS EPISODE

Jelena Ostrovska is a certified business coach, public speaker & social media strategist. She has been featured on Entrepreneur magazine, El diario De hoy, la prensa grafica. jelena Helps businesses and people to succeed, in the challenging world of social media marketing. You can check out her content here https://jelenaostrovska.com/. Instagram @jelenaostrovska --- Send in a voice message: https://anchor.fm/the-parrsitivity-podcast/message

Hi and welcome to the postivity podcast. On the day's episode I am with Jelena Strosska. She's a certified business coach, public speaker and a social media strategist that helps businesses succeed in the world of social media. So I hope you enjoy this recording and chewing him. So sit back, relax and enjoy. Jolana, hi, there, you're right. Yeah, and I'm gonna hear mookie. Yeah, yeah, actually, find you. Hear me. All right, Yep, Yep, solier, are great. Now, thank you for being on the podcast. Really really appreciate it. Very humble and grateful. Yeah, thank you so much for inviting you. Really appreciate the no, no, you welcome. Yeah, I've kind of been just looking kind of over your website and over your profile just get bit of like a background on what you do. Like what what is it that you kind of do? Like what got you into this field of you don't mind the asking of like, you know, Marketing and Social Media and coaching and public speaking? What kind of got you into this field? Yeah, I mean my very first start of like being exposed to any kind of business has been actually through netther marketing, like I'm sure you're, you know, familiar with the industry. You know, like urban life and like a von. You know, there's like a lot of different you know physical product companies. My parents were originally in like a couple of companies and like I saw them doing sales calls and I saw my dad running some you know paid advertising and, given that I'm Russian, like I started working with my parents like because I saw the vision and I saw all the possibilities and I was like Oh, like, I don't have to invest, you know, like millions of dollars to you know like set up a business. So like it seemed really cool for me and I got into when I was eighteen, and first couple of years I really didn't make like a whole lot of money, like I mean I barely turned the profit like maybe like I think, my second or third year. So, yeah, it's been kind of an interesting journey. But then, you know, I officially, you know like kind of got out of the Nether marking industry in no, I would say November, but I mean to be honest, like way, way, way earlier last year. I've been, you know dabbling between different companies and, you know, like the thing with never marketing. I wish, I'm sure, like some of your viewers, our viewers listeners. Yeah, this is yeah, like I'm sure a lot of people are either like looking at another marketing or have been in the in the companies before. It's just like you don't really control what's going on in the company, you know what I mean? So, like you don't have the tough kind of capability, because the CEO can either shut down the company or they may decide, oh, let's just change the compensation plan the way with they pay you out, or you know, they're going to face some kind of legal issue or whatever. So I mean a lot of companies that I've been involved in, they either shut down, like the last company I was with just recently got shut down and thankful I was no longer involved in it. So I was I was just like I don't want to do this anymore, and I got into coaching nearly four years ago when I had opportunity to be certified as a business coach, as a marketing coach in an affiliate company that I'm still with. And Yeah, so, like I and it was like the year it was two thousand and sixteen, when another matter marketing fell apart, another company fell apart. So I had that opportunity to become a coach. And, you know, me being on social media ever since two thousand and fourteen, like the end of two thousand and fourteen, you know, I got exposed to so many leaders and so many people and so many different opportunities and I just, you know, I dove into social media and I found so many people and I found not on a network marketing but affiliate marketing and coaching, and I found out that people are, you know, speaking and I just saw that there was such a great opportunity to make a bigger impact than just netural marketing. So of course I got excited about that. And then, yeah, I've been coaching for a company in the last like for the last like three, three years, three and a half years, and this year decided to focus more my own coaching and my own clients. And Yeah, basically went through a whole, I would say, like like like a hundred eighty change, from, you know, promoting somebody else's products and working for somebody like for you know, like coaching...

...other people's clients, to basically launching my own offers, no longer promote a new marketing and it's been a scary jump as well, like when you know that you have somebody else's products that you know you can always go in and promote, and now all of a sudden you really have to put that CEO heads and you know, build your own audience, you know, which I've always been doing, and then you know, create your own products and you do these launches and, you know, take care of your own clients and things like that. So it's been interesting journey so far. Noice awesome and a frame like, you know, hat's off to fly. You know all that you've done, you know so far. Keep on doing. I mean I saw that use, its use featured on my entrepreneur magazine and hanging over magazine. Order where website and you you kind of got all these kind of accolades and awards for like being in like the top fifteen. Saw Any website and some yeah, and it was like, you know, when you think thousands of people, you know, trying to get to the top. You know, I mean I think it's quite is quite competitive field, isn't it? Yeah, and for you to start out it's pretty awesome. Yeah, thank you. Yeah, it's like the competition is always there but, like I always say, you know, if there is competition, that's good because there is a market for you. So, like I knew you're doing life coaching and I've seen so many life coaches which, like that's so, so useful right now during, you know, the type of crisis I will live in. Like people really need that mental supports and like what it is that they need to be doing with the life right now. Yeah, it's bit of a it's a crazy time, but, you know, it's reassuring people and I think it's reassuring ourselves that, you know, we are in control, you know, of ourselves when things are not in our control that's going on around us. Yeah, but, like we've coaching and know that the line of work that you do. I think a lot of people out there don't necessarily know what it is. I mean some people are spoken about don't know what a life coaches or, you know, with marketing. I mean I've kind of just go into the field of, you know, marketing and social media in the past couple of years and it's almost like a science in itself how to do it and to understand it. Yeah, definitely. Yeah, there's always a science behind that and, like you know, you with your experience of helping businesses when you was helping people in their businesses, but it was interesting to see, you know, these businesses take off and get more traffic online just by, you know, helping them with their social media. Now they put content out them. Yeah, I think I think it's really important, like especially these days, to step up as a leader within your field. And I see so many people, you know, they kind of take the food of the gas and they say, Oh, like we're all quarantined, it's not really the time to build a business, is not really good time to, you know, promote my services. Like I have been in that mindset for, I would say, like a day or two, like ever since the pandemic was announced officially on like was it like Marchen? I had a couple of those days where I was not really mentally stable and I was just like I really doing the right thing? Am I really like like should I really promote my coaching or should I, you know, go into something else, or like, is it like I'm I even going to have any clients? So and then I had to I had I had to have a conversation with my coach and he was like, Jay, what are you talking about? Like you like you're teaching people organic marketing strategies, are teaching people how to do content. You're not even teaching them how to do paid advertising or anything like that, which is a whole expense in itself. He was like you really should buckle up and like focus on teaching that more, because people are trying to figure out like how to save their facebook advertising budget and put it into something else. So I had to basically do like a whole mind reframing sort of thing. So you like and and the other thing. I'll give you like one piece of information that I saw the other day. Like remember the crisis during the two thousand and eight twozero nine? Yeah, so which stop? Yeah, the stock market crash, and like I was, I was like thirteen back then, so like I don't remember like much of it, but I do remember my parents business falling apart and like a lot of things were falling apart. So def we're not the...

...best year for for all of us. But then they started reading the other days that the companies like Uber, Air B and be slack and there was like a couple others on the list they emerged during that time. So, you know, there's always going to be like ups and downs, and obviously we're right now in a major down. But at the same time, you know, in a couple of years, and I was talking to the friend of mine the other day and I said, you know, three, five years from now, maybe even sooner, we're going to see you company use that take, you know, Tobe the risk to turn around the situation that we're all in right now. So and during the time of crisis, leaders evolved. So it's really, if you're listening to it, like if you know your listeners are listening right now, it's really the time to figure out, okay, do I, you know, take the food of the gas and do nothing? And then ninety days from now, like, guys, the crisis are still going to pass, like this thing will blow over and like it's probably not going to be as like things are not going to go back to normal all of a sudden, unfortunately, but they will get back to normal eventually, or at least they will stabilize a little bit. So you're still going to have to get back to work, you're still going to have to get back to your normal schedule and your normal routines. But right now is not really the time to sit here in front of Netflix and watch, if you think, watch your favorite series in the one seven. Yeah, so, and it's so it blows my mind because when people say, Oh, I don't have the time to build a business, or I don't have the resources or like especially the time, excuse the time in the world at this point. And I know you may have you know, like some people may have kids and they may have, you know, like, let's like will. I was I was going to call with somebody yesterday and the woman has a kid and her husband has been, you know, home, obviously not be able to work, and I told her will at least, you know, you have somebody who can help you, you know, watch over the baby while you're, you know, working on your business. You know what I mean. So you really have to be grateful right now for the things that you do have and take that time to folk like work on that project that you've been putting off, you know, like one gast be launching it, like a book, a course, coaching program like whatever that is. So now was really the time to, you know, look at where you're at right now and where you want to be next days from now? Yeah, not, not completely agree, and I think that's quite a good way of looking at it, isn't it? Yeah, it's kind of like, okay, where am I now? What do I need to do? What you know we're don't need to be in the next ninety days or where would I like to see myself? Kind of have that plan their mind and kind of move towards it. Yeah, because I think, like you know, with the media and you know I image portrays, it can kind of be scary, people can be afraid and you know, if you let too much that in, it will keep you in that place whereon't it? Yeah, I think I think the use, like you really should cut down on the use that you're taking because during, you know, that's first week, all feel like march thirteen fourteen when, you know, obviously things started going crazy in Italy and then in Spain and all over Europe and the epidemic, pandemic moves from China to here. Like I was, I was on twitter way too much time. I was all over the news. I was checking out what's going on, you know, in the countries where I have my family, like I was checking up on Russia. I was checking up on Israel, my grandpa and parents live and obviously and I was getting worried. I was like, oh my gosh, I could this entire thing is really, you know, like affecting older generation, especially, you know seving and felds, like I start getting super, super worried and but then like you also have to look at it. It's at a different picture. is like the news or just trying to keep you in panic. Like I've seen so many like positive things that happened because of coronavirus, like, you know, the Italy, like the Venice waters cleared out, the dolphins start getting into the Italy water, which has never happened. Or, and I'm just like, the planet is really about to basically cure itself just because we're staying home and not polluting the like, the like the planet. What I mean? Yeah, I saw that on the news last night. They said that the ozone layout is repairing it. So, wow, that's crazy. They have looked at like a like a subtollite image of the planet and lot the heat and I think, like I said, two thousand and nineteen twenty and it was like in more of a full swing of repair and over this period especially, because if you think the factories aren't kicking out gases, you know, warehouses on kicking out energy, people's vehicles especially, you know, common...

...emissions, I think general people, you know, because we think give out some kind of you know, glasses, like fruit breathing and I've announced you know. So I think it's a big way cup of people, and I think, you know, we need to help ourselves, to help things that, you know, going on around this in the planet. Really Yeah, I feel like it's I mean, despite the fact that so many people are dying, and I mean it's obviously a really sad situation, like I've seen, I mean way too many cases. I mean we're like way over half a million at this point, and that's just like what's registered so far. But I mean that's still like, if you look at the positive side, is like the planets at least go into clean up, you know what I mean, like the planes are not flying, the you know, we're all staying in like there's not like, you know, tourism's obviously dead right now, but you like, you know, with all the bad things happening, like it list, there's something good, and I mean there are still people recovering. So I feel like that's one thing that's the US are never really going to tell you, is the fact that, you know, there are more people recovering than they there are dying. So and it's Bait. Like I've view coronavirus myself. It's basically a worse, like more severe form of new mooning. New Moon, yeah, the moon. Yeah, because Nice, you, nice, right, what you saying? Unlike I think he's if they, if the media or the government is able to scare society and people, people, we we kind of go into our what's the word? Our all fight and fly responses and, you know, our old kind of wiring, our brains. We kind of, you know, survival mode. And people, if they're scared, they're more likely to buy things if they think it's going to protect them. So you know, all these companies are selling other not gloves, masks and sanitizer and that. Yeah, tot of people, you know, they promoting all these things and even, like I saw, some guy was arrested because he was he was selling products that didn't even cure this coronavirus, but it was promoting it to cure stuffs. People are buying tons of it say. If you get if people are afraid, you know they'll just react and in buying whatever they can, especially in supermarkets, people panic buying and buying unnecessary things because they think it is going to run out. It's not going to run out. Yeah, exactly. But you know we as human beings were, you know, ware of for control of ourselves, but we if we that fear overwhelmers, it changes the game. I mean, I drop my girlfriend off home the other night and I was in my car and I'd lucky have come not panic attack, but I felt very anxious and a bit overwhelmed where ever, and I was happening and I was thinking, I'm gonna get it, I'm not going to die. Yeah, friends, family and you know, I have to just take deepress and calm down in firm a mom and enough that I was fine. But if you let it into like you know, you can start overthinking things. I think if you ever think things, you can't have produce those symptoms anyway, because you imagine it, imagining it. But yeah, like I said, it will blow over and you know, this is the opportunity to do what you've got to do. This is you know, people got the time now in the opportunity to create things you need to create. Yeah, and I think also like one thing that you mentioned, that which like I also experienced that myself, like, like I had that anxiety of like Oh, like, what if the whole virus is going to take over the whole like world and like everybody's going to get sick, because I've heard some theories, which I'll try not to listen to them, because they're just theories. And I think during pandemic right like this, you know, within out of news and media that work those every day, you really have to be careful who you listen to. So I switched from listening to Um, you know, just like anybody who's like opens their mouths, and social media, and I started listening more to doctors and in psychologists to actually work in that field, because, like there have been people who say, Oh, like they every single person's going to get sick of coronavirus and like eventually, like either like people are going to die or some people are going to, you know, recover, and obviously there's going to be no vaccine for you know, like the next like year or two. So so there's like that one thing and then the other thing is like media just wants us to be scared. And...

...when you are living in that scared sitting mentality, when you are sitting there and just being scared, like, your immune system goes down and you become more susceptible to getting any kind of virus, beat of flu or coronavirus. So I feel like, you know, you just have to take those precautions. You know, Wash your hands, you know where the mask is, like I've seen that actually wearing the mask, whether you're sick or not, like you really like it really does help to slow down, you know, like to flatten the curve. So yeah, I mean you just have to be taking those precautions, because it's better to like, better be saved than sorry. You know what I mean. And especially you know, I think a lot of things depend on people stupidity. Like I've seen people in America last week and go to Florida because of the spring break, and I was like, are you guy serious, like we're living in the pandemic right now. You really should like it's will another time to go to the beach and have fun. Yeah, I saw that because I I live, I mean, I'm from Martingham originally. I'm from a city and it's Midlands and the UK might be and my family moved down to Carmel, which is the South cohost the beach, and during when the pandemic was announced, you know, a lot of people week and people were told to self isolate. All of these people who have second homes or just came down on holiday, and all these compsites and all these holiday homes put on deals on their websites and on social media. Same come down here to protect yourself, blah, blah blah. So people can flying down to this part of the country's basically sell, isolate and get away from what's happening, you know, country. And we went to walk my dogs on the beach and the beach was packed. The beach was packed as people everywhere, people running around, people, it's close together. I mean the locals who, you know, originally from this quiet part of the country. You know, we're furious bringing their germs down to the downhill. But yeah, people who were just sing as a holiday. That's crazy. But you know, I can said I don't think it's a time to panic because it affects your immune system and I I was panicking when I was all announced. I had a few colds and I was sneezing and I didn't feel right. But then you know, like you said, if you're worrying, it's going to stability your immune system. You know, going to be motivated to do anything either if you know feeling a hundred percent. So I think, like I listened to, you know, Joe Rogan, who had the podcast and he had this disease expert on it and he just laid down the facts and, like you said, you need to listen to people like that and not people who don't know what we're talking about exactly. But you know, I think you know it sounds like this. You know, we like so we got time to do what we need to do, and I think you know, if you like what you how you finding to cope during that's like that. Mentally, like what? Or physically what? What would help? What helps you? What's helping you? Once, because really, yeah, like once it has really been helpful, which I used to slack on it for a long time, like I was trying to get into meditation like many, many times, like in the last I would say like three, three and a half years, and I could never, I could never stick to it and then, you know, I had a conversation with my coach, because there have been like a few days where I've been like super, super anxious and, you know, stressing out, and I had a conversation with him and he told me, like, Jay, you need to meditate for at least thirty minutes a day. So, and you know, there's so many different APPS, because people always ask, well, how do I get into meditation? What do I do it? Well, like how do I do it? Just go into APP store or Google store and you're type in meditation. There's a couple different APPS and, like you know, most are actual pains. Like you can find meditations on youtube or you can pay like a small subscription, feel like I don't know, like five ten dollars, like four months to actually know, hold yourself accountable to doing the meditation. So yeah, I've been doing that. That has been really helpful. I've also been doing affirmations every single morning so that before you get to work. I always like you have to work on your mindset daily anyways, but especially during this time. Like you can't wake up and be in fear the entire day, because that does affect your energy and the energy like the state that you're in is also going to affect how you perform in Your Business and in your work, because, like, if you're forced to...

...stay home and work, you know, like through zoom or through, you know, current conference calls, like, you still need to maintain the good energy. And I mean even, you know, even if you know somebody who got sick, or maybe to listen to this, and you have some symptoms, like, it doesn't mean that you're going to die. Like pneumonia and other illnesses. They're way, way, way worse than coronavirus. Like the majority of people do get recovered and the majority, or if people have mild symptoms. So that's like another thing that we have to remember, is it is deadly. But also if you have a lot of underlying health conditions, like, you really have to like take care of yourself and take those extra precautions. But I mean first, first and foremost, like always focus on your like mindset first, because your mind really controls your thoughts. Your thoughts control your actions, and I mean your entire energy. So I would say young meditation, affirmations. I also have a gratitude journal. I mean it's not really a journal, it's just like a like I have a an ever note APP on my phone, on my computer, and I have a little hundred things that I'm grateful for that I open up, you know, whenever I feel down or I'm open it up mills morning. So I don't do it daily, but like at least three five times a week, because a lot of the times, you know, like especially during pandemic like this, people get into that scarcity mentality, and scarcity mentality does not produce abundance. Like, if you want abundance of money, opportunities, success, you have to first leave in that abundance. Like you have to first work on the mindset. And if you just think of scarcity, if you just think of, you know, shortage of money, or if you just think Oh, like, you know, I don't know if I should like invest or, if I should, you know, like stay, like how do I see that? You know, like hold on to the money or hold on to like the researchers right now? Yeah, we like save up. Then, you know, the scarcity mentality is not going to produce success. Ever, like I've been there to where I used to be like, you know, scared to invest, you know, in coaches and training programs, in you know, resources and Events and, you know, flights and all that crazy stuff. Yeah, like it just it's just not going like you're just going to stay in the exact same place that you're in right now, and that's not really like again, like I said, like this thing is going to blow over, it's going to be okay, but like we have to like like as a you know, as the entire population, we just have to take those precautions right now and stay like, you know, stay freaking I mean and go in and like spread the disease like across to like everybody else. Yeah, because like that, like I said, three months from now, six months from now, nine months from now, you know, like by the end of the year, like you're still you're still going to have to reflect back, like how did I spend this year? You know, what could I do with my resources? How did I take action? How did I show up? You know, if you already have a business online or if you're trying to get into and do something online, if you have a skill set, if you're in a relationship coach, like life coach, and if station coach, I don't know, like money expert, financial experts, CPA, you know, accountants, now is really the time to step up, like because, like I said, you know, the leaders are going to be evolving doing the crisis like that. So, yeah, like work on your mindset and really think about where you want to be, you know, a year from now, even like five years from now, because you know, I know that a lot of the times it's very hard to think like long term, you know, like meaning like twelve months from now, even like, you know, five years from else. It's always like the hardest because you never know what's going to happen. But you still have to think about it, still have to be like, okay, so I'm am I own track to hitting my goals and I, you know, on you know, my own trick pretty much. And if that is really time to reevaluate what you're doing, because acting in spite of like acting in fear is, I'm going to get you know. Yeah, no, I couldn't. I could agree more, I really couldn't. I'm a thing, like you know, it's going to blow over and I think you got to look at the things that we can control, you know, the things that we want to do. Let's take action on those things because, you know, like the time, I think, is one at the end of this when it blows over. You know, imagine you don't want the re grant. If being like all, no, I should have taken action this because you know you got the time. Now one's blows over. You know these people. You know that I was going to be in a different scenario. You know, you could be back open and if you works an employer in back at Mak, you would have to time to do the things, things that you know you couldd do now. Yeah, exactly, exactly. Yeah,...

...because regret, it's always going to happen if you just sit and do nothing, because you know, you know, like the virus is going to go away, you know the boarders are going to get open eventually, hopefully soon, like you know this thing slows down like, hopefully, like closer to summer. But yeah, like you can't just be like, you know, a month from now or two months from now and say to Yourself, Oh, I wish I did this when I had the time. I wish I, you know, invested into that program or I wish I invested in the coach or in the course or like Virtual Sundays, or you know, whatever it is that you know you're sitting right now is considering doing, because the time is going to pass and you might as well spend that time productively, instead of you sitting here in front of your computer three months from now and, you know, wishing that you would have taken some action during those three months, because the time is gonna, like I said, times going to pass by anyways. How are you going to spend it? Yeah, no, I said, I don't think, like you know, having regret. You know, it's not the best feeling in the world. I mean I I've had it before where I'm like, I should have done nothing, you know, especially around, I think, like you know, New Year's, even Christmas. You know, it's slow, happy new year, and you kind of like you end up reflecting back and you know sometimes I've on you know, I spent too much time doing Xyz, and you know we will have, like you know, limited time and I think, you know, we don't think of that and I think, you know, you can do something that's positive or something that's going to benefit you in the future, then that's great and I think, you know, we should all do that amount of online courses. You can do no online the move, online training you can do. You know that can propel you and into the next level is pretty infinite them with what you can get, you know, even free courses or watching videos and you know, beneficial videos on Youtube. Yeah, for sure, for sure. I mean, and I think especially the people who have been so attached to, you know, working in an office or for somebody else. They did not realize how many resources there are online and that, you know, obviously, depending on your job, like a lot of the things can be done online. And I remember when I was first started out in business and like I was still in high school, and all my friends and class maybe, they said, Juliana, are you crazy, like, or are you going to be working from home? Like what? Like, what, like, what is that thing that you're doing, that you're doing online, and how everybody's forced to stay home and work. And, you know, some people had to change their entire schedules and they're entire you know, like workflows and they're, you know, they are trying to get used to working from home, because I've never done before, and then I'm just sitting here and I'm like, well, that's kind of interesting how the tables have turned. Obviously it's not how we all wanted them to be. Turned expected to like kind of freaking virus. So we like, I feel like we'll even some kind of movie right now, because I got the see movies about that makes and things like that, and I'm just like, I really can't believe that this is actual happening with us right now. So yeah, but like the online world is is really, really wide and there's so many views that people have not even real as it. Bixis Nice. I think I with people are. I mean I've got a friend WHO's heavily into a social media marketing like yourself, and it's kind of open up my eyes a lot and I think since I was started listening to carry V, he's he promote social you know, social media a lot, like massively. It just kind of opens up you as the opportunities that are out there for you. I think it depends what what business you're in, depends kind of what APPS, what social media ups you can use. But then again, you know, you got people more different backgrounds on these APPs. You know a lot. Think Linkedin is pretty massive at the minute. I'm you know, that's how you know I met make yourself. A Lot more people that I've met is, you know, through Linkedin. And you know you've got to do is, I think, take action and you know, there's no harm in trying things, is they you know, reaching out to people, and I think this that the people pro a good way for people to, you know, get their business rolling online. Yeah, yeah, absolutely. Yeah, because we connected on Linkedin and I helped into Linkedin, I would say like about a month ago, like a month maybe, like an a half ago. Just kind of been dabbling into this because I've built my business on facebook and I've got, you know, myself into into instagram as well. But then I was just like I really want to use a platform that's not owned by Mark Zuckerberg. Is like, you know, craptops. Yeah, like that. Yeah, such a massive issue with my facebook group on Facebook, like at the end of February and I just couldn't, I couldn't...

...post in my group, like I can't post anybody else's group groups, and I just got so frustrated to the points where, like facebook ap giving me like a glitch and the restriction to be posting groups and I was just like you know what, screw this, is going to go over to linkedin and see like what's up. So then we connected, but yeah, I feel like right now it's a really good time to really explore social media platforms because so many people are so close bind it and then when you get online and you just like spent I don't know, I just go in and spend an hour on facebook or on instagram or on Linkedin, like any or even like twitter, like I'm not a huge, like fan of twitter, but I mean still a good platform and like it's a really good time right now to network and meet with other people within your field or within the field that you want to get into. And I mean all these platforms that like we've mentioned already. They're all great and I feel like, especially like a personally be using facebook personal profile, which you can do like so much organical on facebook. But I know facebook is obviously known for their ad platform. So no, that's not something that a lot of people are willing to do when they're starting out. So I feel like for a lot of beginners, I would even say that linkedin and instagram or really great platforms. And I left it Linkedin just because people are so business oriented, like you don't have to do a whole lot of you know, like cheat chat like you usually do on instagram and on facebook we talk about the other dog and, you know, how kids are doing and also, like that's all great, but a lot of the times you're just there to like hey, like what is it that you do and how, you know, how we can you possibly like collaborate with each other? So yeah, like I think Linton is great, I think instagrams also great, and this time is really you know, we're all on social media and like here's something else that I've noticed with facebook because whenever I go and post something within, you know, my facebook group or my personal profile on facebook, I generally go into Messenger and I tried to see I'm like, okay, so how many people are acting right now on messenger? And you know, it's pretty crazy because like the majority of my audience are in the states and in Canada, so like on that hemisphere. And you know, right now it's like six, you know, nearly seven, seven pm in the evening, and around this time usually on facebook I have about, I would say, like four hundred people, four hundred and fifty. Right now I have nearly six hundred acts of people and Messenger. So that just goes to show that because people are saying home, they are using social media way, way, way, more. So, like there has never been a better time to do something about it and, you know, start that business or, you know, bring that idea that you had on your minds to life and, yeah, like really network and talk to people, because that's what it's about. Like any kind of business, anything that you can imagine, it's always just about having those conversations and those connections. Not Yeah, is there. Is Pretty Fascinating when you look at it that way, because you know, that's that's the reality of it, isn't it the situation? You know, like if you want to sell the business or podcast or website, you know this is the time to do isn't it? Because you know, more people are staying at home, you've got more traffic, you've got more potential clients out there because they're on the computer, they're on the phone there. You know, their attention is their attention focus? Is it? On Social Media? A lot more. Yeah, let's get you know, that's kind of probably the driving point, isn't nothing of her people mention it. As you know, the tension is powerful, you know not that. Once you get someone's a tension, you know, you just like like a laser focus is so yeah, for sure, for sure, and was going to say, yeah, I had a thought and I totally forgotten that. Yeah, but I mean with social media right now. I mean that that's kind of how you have to look at it, like it's such a great opportunity to connect with people from all over, because I know when you know, like the people who are working in office or like, you know, the ones who have been, you know, used to work in a five, they are used to working with people locally, you know what I mean. So, like, especially if they don't use much technology, like I know a couple, like I have a couple of friends and they have, you know, like traditional businesses, like I have a friend of mine in America and her husband. He told about his business, and it's all offline, like they don't work with anybody, like I'll like, in different like they don't even work with anybody in different states. Like they live in the state of Tennessee, and he told me we have an absolutely no digital footprint whatsoever. They still do their bookkeeping all on paper and well, I was shocked. I was like, oh my gosh, that's that's crazy. But that's also not the safest way to go about things because, like you still need to have something digitally because, like, you know what...

I mean, an earthquake might happen or something and then you're going to lose all those records. So this is like the worst case scenario. So but yeah, like, I guess, like when you go into social media, just realize that you can connect with people from all over the world, like and that has been one of my biggest things for when I first got on Facebook, like I you know, I lost a lot of friends who I've known since childhoods because they never understood what I was doing. So it's like when you don't really have anything in common to talk about, then you kind of post, you know, partways, and that's kind of sad. Like I can't see me depressed because of that. But then that also forced me to go out and find new friends, you know what I mean, new connections, and I've made connections from, you know, like Australia, from New Zealand, from you know, the like United States. Obviously, like I have some people living in, like next to Italy, like Malta, and like I have my best friends leaves in Alsavador and Central America, where I got to visit like twice and I remember I was talking to my grandma last year because she would ask me. She was like hey, you, you're going there for like the second time, and she was like, and I never even like this country, Alsavador, I never even heard about it before, like that really knows. I heard about like Guatemala or like Mexico or like whatever else. But you know, it's just it's just crazy what can be downe on social media. I feel like you're so many opportunities and possibilities that people just don't freaking realize. Yeah, no, of course. It definitely opens up connections and doors for you, doesn't it's almost like it's been like a spider web almost, you know, if you tell yourself and middle you, you know, just by simply putting a post, you know, you know, writing about some from the picture of posts, put relevant hashtags and instructure a certain way, put it out there and you don't know who's going to come across it, you know, and you meet that person, you do something with that person and then someone else notices noticed as a and then I just kind of like, you know, a bit like a virus. Yeah, it kind of like spreads, which is pretty amazing. Yeah, totally, totally, but I mean you went when did you say you started out in social media? was that like two thousand and fifteen? You said, yeah, I just started out a marking company in two thousand and thirteen, like around actually on this time, like March April. Obviously didn't do much with it because I was still high school. And then two thousand and fourteen I graduate from high school and I got into more like training and I was trying route to figure like two thousand and fourteen. Two Thousand and fifteen have been interesting years because I've been just trying to figure out like how to like how this whole social media same works, because I I mean obviously they don't teach us at schools or a university of any of that, which, like university didn't. I didn't even go there because my parents sold either. Were like, J Leanne, just see this thing out. You don't really need to be in that or learning something that eventually you're not going to be passionate about. So yeah, I was basically kind of forced into business and to figure out how I'm gonna, you know, do this whole thing. And the in two thousand and sixteen has been kind of a year where I started getting it and, you know, like I two thousand and sixteen, I believe it was the first year where actually turned the profit, which has been a great like great accomplishments. I started traveling more. It's there of many more people. Two Thousand and sixteen I also went to my first events in Texas. So that's been, you know, like actually being people, facetoface. Actually, two thousand and fifteen was the first time I went to any kind of event. That was in London. Yeah, so that's been that's been pretty interesting. Video. Like two thousand and sixteen, I would say that's kind of has been a kickoff year and that was also, you know, we get certified as a coach. So yeah, like twout sixteen has been kind of the year where I was like okay, so I'm really getting something right now. Yeah, no, it's great. I mean you must have seen the Internet change. I mean I'm I'm twenty on twenty five, and like I remember having a flip a matoral, a flip from a Bluetooth and like I remember my space people. Yeah, and I talked people on Msm Messenger and I think that was it and then facebook was the very first platform as off platform started using, or even like in the early days. I think it's all about Google, as wasn't I remember Gary v told good blacks and then but my well, I think, yeah,...

...instagram. I remember instagram not being around. There was no like Linkedin or anything. So it just shows you, doesn't it? You know, you you can create whatever you you know, say your mind to create if you really believe in it work. And Yeah, because there's so many different strategies and so many different platforms because, like people always are looking for all like what's the best thing? You know, what's the best strategy? So yeah, I feel like there's no best you just have to adapt with what you have and work with what's available. Because, yeah, like I remember when I was still in hot in school, because I'm also twenty five, so I've seen, you know, the same things that you've seen, and I remember my space, but when I was like fifteen or something and then all of a sudden, like I didn't even remember like how my space disappeared. So I don't really remember like the the moment or getting any kind of email or whatnot. But yeah, I remember like the first social media I ever tried using was actually instagram back in the two thousand and fourteen. I had a little bit of success with it, but like I just I don't know, like something was not like clicking. So I did Swish to facebook back then. I remember looking at Linkedin back like when I was like nineteen, twenty, and I was just like, oh my gosh, like Linkedin is so full of you know, those professionals, and I'm more work here like a twenty year old. What I'm even going to talk about? My English wasn't really as good back then, so how was really struggling with that. So I was just like, Oh, like, I'm just not going to bother with linkedin at all because it's just like full of real estate people, tax professional CPA's and you know like whatever else. Yes, like only the year real life. You'd linked in with a different eye and I was just like Oh, like on twenty five, so made them qualified enough to use linked right now. Yeah, but like social media changed so much, like just like facebook, and you know facebook alone change dramatically like in the last I mean I mean facebook change is like like, I don't like twenty five times a day, every single day, insane. I mean but I remember like yeah, I linked him. was like just for like a CV platform and finding jobs. But Microsoft bought it recently and it's all kind of change a little bit since they've bought it. Kind of think people are more open to using it because I think, you know, there's so many opportunities to be hard from it. But like facebook is, I think, good also, but I kind of like limit my time on Facebook, like Oh, I'll see, I'll have a look at you know, you know memes and funny things people post. I'm very kind of sensible with my time and how much time I spend on that. I just and I think that's how you got to be quite balanced with your time on these platforms, Hanue as well. You got to use what works. Yeah, yeah, because I mean an hour on facebook or an hour on instagram goes by very, very fast. Yeah, it's like you can have mind on your phone on this like you've been on this platform for her since hours today or something of that especially. I phone showing US right now and like even matt computers, how much that how much screen time you have, which, yeah, like when as you look at that number and you're like, oh my gosh, they're really spent, you know, like five hours on facebook. Yeah, what would you say? Who? Who would you say your role models on or like your mentors? Oh my gosh, like they've changed over the years, because back when I was in netter marketing, like I would obviously mentioned some netter marketers, but I would say recently, well, actually, one of my members has been any porter field, because she's very big into, you know, email, was building. She's very big into your content creation and course creations. So I've been a big fan of you know her. How I said, I like her podcast. So the other people, well, I mean that's listened quite a bit to Ding Rasi, as see. So, like I know he's been big into real estate and yeah, so and he launched, like he's been working with Tony Robins as well. So, like I've listened to Tony for quite a bit. Yeah, and I would say recently, honestly, I've been listening to a lot of you tubers and I've been following like some people on instagram. There are not like big gurus, but yeah, like I would say, I'm very much into strategies a lot. So, like I listened a lot to Russell Bronson, who's the founder of click funnels. It's a software to like rating funnels. So yeah, like I've been listening a lot to your stuff. But then, like you always need some mindset fix, you know what I mean? Like you always need that. See, I go back to like Ding Rasiossi, or I'm just looking like at the books that I have on my on my desk right now. I don't think I have anything spores mindset. But yeah, like I would say, like the biggest mental probably has been any poor field and...

...you know Russell Bronson a lot. I mean I've been growing my youtube chat channel, so I've been listening to a lot of signing letter doozy. So yeah, like I and a lot of the Times I would also say that you don't necessarily listen to like big mentors, but you also go and find some, you know, more people who are within your niche or the people who you can get access to, because you know you can't really get access like want to want to Tony Robins, you know what I mean, can get access to. Yeah, yeah, like you can cry a bit, like that's going to be super, super hard and like they're going to have like in a super high piece. And I had a conversation yesterday with somebody and she told me she was like you're the first person who I'm talking to you like on the phone, who I've connected with on instagram. So she was, you know, super, super thankful because she's like there's so many big gurus and leaders like, you know, Garyvian van should as well. It's very hard to get a hold of him because, you know, the guys just like mad busy all the time. She was like people like, especially during, you know, pandemic right now, people just need that one on one connection. So I would also say, like find the mentors who you know, don't have, you know, billions of followers, but who have smaller followings, but who you can actually get like a whole of like over Messenger. Yeah, now, completely, and I think it's like reaching out, isn't it, and you know, just sending an amount or message across, because you know there's no harm in trying in like you said, I think, you know, getting a mental your contact and someone who hasn't got, you know, billions of followers, because I think of the time those people their messages are filtered out or if you email them, it gets filtered out and the not seen and you'd feel you think how many comments they get. Sometimes they haven't got the time to sit and sift through a hundred and fiftyzero comments or whatever they get. It's just unrealistic it took to get through that. No, it's important to have mentors and role models. I think I started listening to Tony Robbins quite a few years ago when I was a school but a few of Sports Tony Robbins Force took philosopher. Yeah, walks. He's very, very good. He you know, he's ahead of his time. He was. He came out in the s. A lot of stuff he was talking about happening today, which is, yeah, pretty crazy. The Nice it's important to have that tribe of people and, you know, to really often, you know, connect with people, isn't it? You know, find your tribe of people that you on the same yeah, damage wave super important. Like people need that connection community right now like never before. Yeah, because, you know, lots happening and people need you know, new, needs to be positive. Yeah, yeah, for sure. I wrote down a few notes here. Yeah, what would you say? Like thought the hard parts of social media marked like the not a negative side, like the limitations to just says any limitations. To say a hard part, I would say standing out, because there's so much competition, which are also good thing, but also the hard thing. I would say vanity metrics, because there's so many people who they think that if you have ten thousand followers on Instagram, than you're worthy of following, you know, I mean that you're worthy of listening to on is. I remember last year we were hosting an event with my friend and all southerthern Central America and we were running some facebook ads and I remember we had like we had a few night like faders in the Commons of our ads and at the time I actually had like over tenzero followers that I and I recently removed like ninety percent of those followers because they, you know, like some of them are just like scammers, some of them are, you know, not active accounts. I was just like there's really no point for me keeping them, and I remember some people were like, obviously they were looking at my following and they're like, Oh, you have tenzero followers, so you probably have like something to teach to us, right, and then they were looking at my friend who has I think she was like less than twozero followers, but she has like a fairly your accounts. So obviously, you know, like hurriyc out, I would say it's more valuable than fine, because I built my following back in like two thousand and fifteen and then I abandoned the platform. And Yeah, like so many people were like in not so many, but like one or two people were like, Oh, like sure, you have you a fifty hundred followers. What can you teach us about social media marketing? So and I feel like, you know, people have to for like not necessarily...

...forget about the vanity mattricks, but like stopped focusing on them, because we see all these gurus and, you know, like the people that we just mentioned, you know Dean and a me and you know Tony, like they all have, you know, million followers, but you know it took them years to build a like years. And you know a lot of you know money and advertising specs, and I mean a lot of who knows bloods well and tears. But you know, it's like you don't need a million followers to make, you know, good money on social media. You really don't. And I was talking with a friend of mine, was a fellow coach and she was like, Jilian are like, we really need ten clients, you know, to make a six figure income. She's like, we don't really need to be working with a, like a lot of people. And I mean obviously, like if you focus on you know, like every every field is different. You know, if you are in net and marketing or in Philm marking, like you're going to have to do something, you know, like's I going to be ten people. But if you're do something like coaching, if you have a way to have like a high ticket offer where you can work with people one on one, then you don't need that many class and you don't really need a million followers to to do that. And I feel like, you know, how is really the time to not focus on the numbers but focus on the quality of connections. And Yeah, like I just feel like that's that's a challenging thing because, like we see all the Gurus and we always compare ourselves, whether we want it or not, and we're like, oh, but they have, you know, like a hundred subscribers on Youtube, and I basically had like again like a tough conversation with my coach the other day. He was like stopped focusing on everybody else and whoever else has, you know, a lot of followers. Instead stuff focusing on your own business, because he was like you have, you know, great offer, you have a great audience already, like you don't need to be focused on something that is not yours. And he was like, stopped focusing on every else. Instead, start, you know, watering your own grass. And basically, so, yeah, I mean this whole vanity metrics and like go tenzero followers or a million followers, that doesn't matter, that doesn't mean anything like that's just, you know, like numbers that you're trying to attach success to. And in reality I know so many successful people who only have in like a thousand followers. Yeah, NA, sir. And it's like it's who you who those followers are, not necessarily how many you have, isn't it? And I listen to Mona Joe rogans old podcasts and one of his guys on it was saying that when they first started it didn't take the podcast serious and they had like two hundred views or two hundred people watching it. He was like this is crap, you know, and then his friend was like, you know, it's not about how many people watches who watches it, like those two hundred people, three of those people might open up new connections for you or you know, things like that. But I think you know that the way of society and social media and how it boosts it can boost some people's Egos who use it for certain in certain ways. You know, they in their mind that's all I think about as a numbers and how many people they have, and I think we know will guilty of in some aspect. You know sometimes that you know, you use a follower or something that you kind of thing, oh no, but it doesn't matter, it doesn't matter. This a lot you said. Yeah, and I think you know, especially if you're focused on growing your social media following like you, there's like a whole, would say, like not necessarily perception, but some people are just like like you. You can't treat your audience like a number. You know what I mean, because every single person that you have in your audience beat, you know, a hundred, a thousand, tenzero. There's a real human being behind that social media account. So you really have to take the time to build the connection and the relationship with that person, because otherwise, you know, your social media, that numbers don't really matter. You know, they really don't. You know, it's the like, you know, there's always that saying, you know, quality over quantity. So you really have to focus on the quality of connections because, you know, you may have tenzero followers, but I know people with massive followers that they don't make any money online like their own they they don't have the relationship with their audience. Like they just don't know. They don't know their people. So they don't know really like Oh, like, what can I really offer to them? There's going to be valuable. And that's in the solder problems, you know what I mean. So we just live in the crazy society that people are addicted to social media and they're so addicted to, you know, having those numbers. And you know they see it, even like people in high school, like especially like women. You know, they see all this, like, you know I like fitness experts and like those women who like or like those instagram models or you know whatever, and they just see all like she has a million four hours. Maybe like I should, you know, become like her, and I get like...

...that comp right in stars, like you start comparing yourself to somebody else who, like you, don't even know their journeys, you know what I mean, and then everybody, like, people just get like, and that addiction is crazy, because I know I've even experience, experienced it before to where you post something on facebook and like. For me, like, I don't care about like selfies or like, you know, like fitness pictures or like Bikini pictures, the most like girls supposed like. And I was at a point where I haven't. You know, I have a decent size audience on, you know, on facebook specifically, and I remember, and I know so many people experience that. You Post something on facebook and then you go and check back five minutes later to see how many likes you got. Like that's addiction right there. So you really have to know drop that whole idea of you just getting those numbers and those vanity metrics. Has that focus on the quality of connections and, you know, start focusing on conversations and, instead of just being on social media, be in conversations. Yeah, fucking gage in the comments and engage with your audience and people on the Nice true, and that's like you got people out there who might have a passion, and I know baking and I'm a go if he was talking about it and he said the woman out there who's got a passion for baking or DIY, they put them on social media, they don't get many views that. If they take a picture of themselves wearing something, you know, Look Pikni or address, they will get thousands of lights or comments. And he said, you know, it's war is wrong with social some way and these people feel like they they let that affect them doing that passion because they get more likes or views. Yeah, so they just think that, oh, just because I posted into a bikini picture, like I'm going to get like all this like attention. But the reality is, I mean you really won't because, you know, you really try to build like, you know, like a passion business or you know like a cooking show or you know, like whatever that is. Like I really you know, there's a business idea for everybody, but it's like you really have to think because, like you know, when I closed the picture from like travels, you know, like on the beach or whatever, like it always gets like high engagement, you know, for obvious reasons because like everybody's there to like see like you know, like that's just like how social media works. Like sposed to be a picture you post, like Selfie in the gym or something, it's like everybody's like, oh my Gosh, look at you, blah, Blah. You can get all the complers in the world, but then you know, reality that consents doesn't really have any kind of intention, and I feel like that's how we also have to look at our you know, personal brands or company brands and be very intentional with how you social media. And, like you said, you know, we spend so much time on social media and we don't even realize that because, like we're so addicted to it. It's like, you know, our phones are always in our hands, like no matter if we go, you know, I don't like, to the toilet or you know whatever. Right, like our film always with us. That's how I addicted we are. But then you also have to think, like I have to, like you have to be intentional. So, like, what's the intention behind you posting any kind of piece of contents, like is it, you know, and there's always, you know, teach this to my clients and like my followers, is there's three reasons why people come to social media. To be educated, to be inspired, and to be entertained. So, like, which one of these? Like? And if your post doesn't fulfill any of this, then there's no point in posting that. And then another thing is you have to think about your brand and what you're like, what kind of message you're trying to convey in front of your audience. Like if you are a personal chef or like, you know, you have some kind of cooking show, maybe you have a youtube channel, then you will have to be talking more about the food. You know what I mean, that about the Bikini Pictures. So you have to be very intentional with how you position your brand and social media. Ye, are not completely yeah, not cold. Agree more it's pretty interesting, pretty fascinating when you think about it and you talk about is now, when you you know, when you gove into it, like you know so many narratives to it and it really kind of, you know, makes you wear you know, the social media is a lot more to it. There's a lot more that goes on and Effects Anyway. I can fulk you can say different ways. I mean, and you know, instantly recently removed like I don't know, they're still in the process of doing that, but there was like a whole, like there was there were so many conversations about that a couple months ago to our instagram. Would decided to remove the likes on the polls. I think they did that in some of the countries and that they did it in Canada, like I don't think they did. Did it is states yet? I mean they haven't done it in lots of it yet. But yet so many people are freaking...

...out. They're like, oh my gosh, I'm not going to be able like you know, no, people are not going to be able to see how many likes I get proposed and those like this whole. Like some people just went crazy and I'm like, guys, that's just like some likes. I mean it doesn't really mattering. All the INP influences are losing the minds. I'm gonna get my twenty ground this month. That's crazy. That's crazy. We're like so addicted to social media and, like you know, in my parents sometimes they tell me, they're like you're on the phone so much, and I'm like well, because I like I work for my phone from a computer. So but yeah, like it's crazy, like just to think that, you know, twenty, twenty years ago, like we were not as addicted technology as we are right now. And my dad even to me, he was like, imagine if we didn't have social media and the Internet and it wasn't been then the right now, and I was like, Oh, I have no idea, like you would be Super Sad. Yeah, yeah, I said to my I said to my girlfriend, the would. I was like, you know, Christ like mustion if we do not the internet or like, you know, you think even back to the war, HMM, there was no internet. Is Lettus and postcards, and you know, even if you got those, you know, you look it and yeah, different times. You know, I think, like I think all of this is like a big wake up call. You know what's happening and you know time for people it's like, you know, think about their actions and you know you not to get over and you know kind of create the life that you know you want to create, because I think, like there's nothing wrong working for somebody else, but I suppose if you know you work for yourself and you're in the scenario, you know it, it's not going to be as worrying as it is it you know, you can, yeah, it's totally to your own thing. No, I mean I think we should be grateful for the technology that we have these days, for the Internet, for the social media, because otherwise, yeah, I think, yeah, people would probably go crazy, like, I mean, you are crazy already. But the goal like, way, way, pretty dinner. Now it's UK. Fore that's fine, but it's really, really great connecting with you and I really appreciate your time and we can. We can people get old. Are you on social media with you? Say? Yeah, yeah, links in and I'm very active on facebook and Instagram, so people can just look me up by my full name. Join US Roscar and yeah, like, if anybody needs like all the contact details and everything, then they can just go over to my website, doing us roscarcom. And Yeah, I got all my social links over there too. Sweet in the buy over this podcast as well. But I really really appreciate your time and great connecting with you. Yeah, absolutely stay. Yeah, you know you welcome. Take care. Thank you. By.

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