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The Parrsitivity Podcast
The Parrsitivity Podcast

Episode 74 · 2 years ago

The Parrsitivity Podcast #Episode 29 Brian Marren & Greg Williams

ABOUT THIS EPISODE

I'm very humbled to have Brian Marren & Gregg Williams on the podcast today, Both Brian and Gregg are human behaviour, pattern recognition & analysis subject matter experts. -  Brian & Gregg are both the vice president and director of the service provider Arcadia Cognerati.  - Arcadia Cognerati is a service provider specialising in assessing, developing, and conducting training while educating others to address urgent safety and security needs in some of the most challenging environments. - They both have extensive experience within the US Military, and have been deployed in Afghanistan, Iraq and all over the globe. They have been endorsed in areas from the military, special ops, counter intelligence, government,  counter terrorism and many other areas. Contact Instagram: @Arcadia_Cognerati Website: Arcadiacognerati.com/ Linkedin: www.linkedin.com/in/greg-williams-5a543334 www.linkedin.com/in/brian-marren Twitter: A_Cognerati Podcast: The left of Greg Podcast https://www.youtube.com/channel/UC1S7E4hgSfLVWi4jGlKKqaw --- Send in a voice message: https://anchor.fm/the-parrsitivity-podcast/message

Hi and welcome to the postivity podcast. On today's podcasts I'm joined by Greg Williams and Brian Marron. Greg Williams is the director of Arcadia Cognerretti. He has an extensive background within the US military. Brian Maron is the vice president of Arcadia Cognar Retti, with also an extensive background within the US military. They have both been deployed in a rack, Afghanistan and many of all past the globe our keg. ARCADIA COGNETTI is a service provider specializing and assessing, developing conducting training in education to address urgent safety and security needs and some of the most challenging environments on the planet. The skills which Brian Greg and the Arcadia team teach have been used and adopted by the US military, fortune five hundred companies, public and private organizations, research institutions and law enforcement. They are also highly endorsed in areas from the military, special OPS, counter intelligence, government, counter terrorism and much more so, I you know, with this podcast, you know I am greatly greatly homboard to have Brian and Greg on and we had such an amazing time and I hope you enjoyed this podcast. So sit back, relax and enjoy. Also, be sure to check out Brian and Greg's podcast on Youtube. It's called the left of Greg podcast. They've got some really, really great content on the so check it out. Okay, you got your video up the perfect yeah, I'm using my phone, so it's okay. The video doesn't work. Yeah, that's what it seems. It seems that my God is coming in and out. But, Brian, as long as we have the as we have the audio, we should drive on it. Yep, sounds good. But yeah, I'm really, you know, humbled and grateful for connecting you guys and really really means a lot. Yeah, a stead, Adam. So like with what you guys do. What kind of got you guys into this field? Because I was looking on, like, you know, your profile and Arkadia Cognarretti. Is that a hype announcer? Yep, that's how that's a correct pronunciation and that's like detecting like people's human patterns and behavior. Yeah, yeah, so are you recording now? We going going into this, or how you how you setting this up? Yeah, I mean I've got an APP that's recording the audio, so I mean I can edit it our anyway. Okay, cool, for just what. Wasn't sure there, Gregory. So you still can you see? I'm so here. Adam. Is it possible to edit out Brian Shirt at all, because that might be of that might be and that says it is. Well, that's just Friday shirt. It's all Friday and yeping with the low hall Friday. I have my little hn. So I do not care which you think, Greg that's wonderful. So He Adam. I got my started long time ago as a human behavior pattern recognition and analysis specialist by being a little crumb on the streets of Metropolitan to Detroit. I was sadly, I was into some bad things and I found that I could profile police officers and the routines very well and that allowed me to ply my trade. I also had a couple of parents that were, we're,...

...very strict and I had to try to pull the wool over on their I. So I had to learn their tendencies as well. Then, once I saw the light, I figured out any wait a minute, I've got a nap for this that not many other people had. So I spent the rest of my life up until this point literally studying every aspect of human behavior profiling and I'm I'm actually on a work release program from from from jail. So for my parole officer linked me up with Greg and said if you work for him, you can get up, you can get out early on work release. Yeah, that's so. That's how I got the job. I I ran into Greg years ago, pry ten twelve years ago, on the West Coast to us and at Camp Pendleton, a Marine Corps base out here, and I was in the military and he was implementing some programs into the Marine Corps, one called the common at on our program which is very successful, and we met each other there at a training facility sort of, and then we were all part of this overall project that fell under time. General Mattis was in charge. She's pretty well known US general, and so I was kind of weird parts of that and we met there and then I was really interesting what he was doing and that program and there was some crossover and then we kept after that. I've left that area and was kind of deploying again. They all of Iraq and Afghanistan and I ran into Craig a few times. Then finally, about two thousand and twelve, I think, we ran each other and a couple Afghanistan and he was just like hey, we keep running in into each other and all the wrong places. You want to just come work for me? so that's started this abusive relationship that we have now. So it's almost that the understandment, the understandment of the year. Brian has been the only one other than my wife of thirty five years that has been able to put up with me for so so he should actually be can and I think that's why they got them on that work release program so I don't know. What I love is that I've watched your podcast and absolutely enjoy it and for a young guy, you've got a lot of insight in and I think it's an honor that you're calling us from the front seat of a stolen car. We go south. Right. When I first wrote back right, I thought this was one of those I hang as I'm in some trouble. I just robbed a bank. A little bit of legal advice, because we get those kind of calls sometimes we do do yes, nice already appreciate it means a lot and I'm glad that you like it. And it was it was something that I wanted to do some time and I think I just played it off. You know, I just I've always been interested in people. I like connect some people and I kind of always wants to do it, but I've always been, I think, afraid of what the people might think and, you know, a limiting beliefs. And then I watch a lot of Joey Rogan and I listen to one of Gary V's podcasts and I was like, you know, well, I'm just going to do it and see what happens, and that's that's the best way, though, Adam. I mean, listen, there's so many people that are sitting around waiting for somebody else to open a door, waiting for somebody else to say hey, you've got a great talent, waiting for somebody else to say hey, you've got a voice for radio. And you know what, those people are still sitting there waiting for that call. You know, it's like if you're if your life insurance and your retirement account is buying a lottery ticket every Saturday. Yeah, you could. You got one point. You got to dust yourself off, get up and get into the game, and you did great. Yeah, I know, I really appreciate it. Thank you, and it's hard isn't it make the first step with anything, I think, and it's just amounts of light pushing out your clip zone. And I think we don't we know why to do Tho as human beings and to actually I think the more you do something, the better you got on it. I think that's what I've come to lot. You know, figure out. You know, you're absolutely right. I mean you know, from a human behavior standpoint and from a strictly scientific standpoint, you're right on both counts. One people feel comfortable in the tribe and the set in the group. That's why we have things like come awfully, birds of a flood, a feather flock together. Yeah, ice of practicism. White people dress or act in a specific manner because you don't want to leave the comfort of the group. But also the reason that every teenager in the world becomes an Arshole is the fact that they need to be kicked out of the nest and go out on their own right. Yeah, because if they don't get it start, then they're not going to procreate and get a family. So Brian and I on this side...

...of the pond, are both perfect examples of people that got kicked out early. You know, the the oven wasn't completely well heated, but they had to get us out of the House and make room for new kids. I think exactly what happened to me. Yeah, yeah, they try to try to get me out of house is quickly as possible. But but now you you brought up a great point there at am about like, you know, we're not when you said we're not wired for that. You and I that's kind of the domain that we stay in. Is what humans are wired for. So that people can understand it better, right. So there's a lot of applications of what we do. You're perfect examples. Hey, we're kind of wired to stay, you know, to not try and do that kind of stuff because basically, you know, your limbic system, your unconscious mind, drives a lot more of your behavior than you think of it. Like, you know, humans talk about free will and we have some free will, just just that nearly as much as we actually think. A lot of the decisions we make are very hardwired. kind of that's not really the best term to use, but but it meaning, like you said, you don't really have a lot of control over it, and that's simply because it's about survival. So you can tie in a lot of people's behaviors or their decisions to very fundamental survival reasons of things like your limbic system, not what your body doesn't want to burn any more calories and it has to write. It's telling you to sleep more, eat more, you know, procreate. That's it right there. So so that's why so many people have a hard time losing weight or getting in shape or, you know, doing all that tips, because you're actually your body doesn't want to burn any more galleries than it has to. So so that that actually starts to get into almost all of the decisions that affect your life. So the better you can kind of understand that, the better can get around it, better you convinicate it right. So so that kind of gets us into a lot of different areas. Yeah, that's that's completely and it just goes to show like we we got kind of cool, like preaches the Hubbit as well. Unlike you said, with the brain and how pose the brain work. We're not really aware of that and I think until you actually look into it and you go into the research behind it, really kind of makes you realize, you know, how how, how kind of complete, complicated. Yet powerful we always human beings coming sense like it, absolutely does it. I mean, Adam, I think you're touching on something that that happens during the Covid so so here we've got a pandemic and people are petrified up the pandemic and then everybody says, Hey, we need to go into isolation, which is contrary to everything that we've done our entire lives, because we need to get out and we need to assimulate and be with groups and spend time with people. But now, as this is going on for a couple of months and they're saying, I think we're going to open things up and go back to work, people are like, Hey, let's not be hasty about this decision, let's take a little more time, because they've gotten used to being at home, they gotten used to working in their pajamas and folding it in. And you know what, that's a hard happened to break. And also, so I understand it, and I'm sorry my photo doesn't come up. I'm actually a very slim, short black female. So if you tide the photo to put up there, you can do that. The hell, Audo Rockies, I don't know why the photos not coming up. No, it's absolutely fine. I'll I'll find a fund number photo anything you want. I'm growing out my top, not right now. I'm at home. I felations, any any NEO Samurai with a lot of douchebag in it very well, just so it'll fit fine your actual photo. Yeah, but that's that's like what you said, isn't it? People are it's going to be hard for people to go back to work because they become ingrained in those habits of getting used to not going out as much and working from home and things like that, because I remember when the first I'm in the UK and like where where I live in a minute? I'm in like the coastal part of England, like by the sea. Originally from Nottingham, so like these Midlands. So I was in the city but like down here, is very laid back and I don't think people took it as serious here at first because they kind of for I won't reach down here, but this just because you're so far away from the city side of things doesn't necessarily mean that it isn't going to come down here. You think about that too, Adam, you just touched on a night another scientific certitude when things happened around us. We have what's called conformation bias. We always you three things through the lens of our own egos, our own personality. So certainly covid is not going to strike me and there's no way that the coronavirus...

...is going to come to my town and it's not going to disrupt my business. And part of that denial is almost overwhelming, and we call it Opevil, overwhelmed by events or overcome by emotions, and and that's what a lot of people feel. I think. Yeah, it gets into me again. You kind of brought up some some things that sound very, you know, almost always very self evident, right. It almost seems like, Oh, this is common sense, but but it's actually there's a lot more to it than most people think. And you know, you brought up the hey, it's not going to happen here, it's not going to get to me, and Greg call that hey. That that denial happens with with everything. You know what I mean. So so we'll apply that and then that gets into your confirmation by it. So now you brought up something that hate. People are getting used to now be at home, people are they've got new habits and patterns established and doing to find this from their car, for exampfortable. But that Bot. But you know, you mentioned it to be in a cause. Why want to bring it up, Adam, as you said? Well, you know, I found that, you know, over time you get you get better at things over time. Right. So that just basic human behavior patterns, right. That that's what we all do as we start to do stuff. Literally your brain it grows to the axons and dendrights. There's mylination. That happens and there's you know, you get poo stronger fast as your connections right. So you can. It's like riding a bike, right what? You learn how to do it, do it for years and years, you can always get back on and do it. Well, the thing is so that that bad can be a good thing or a bad thing. Right. So if you start establishing those bad habits, the longer you do those bad habits, the harder it is to break. But but in the flip side, the good waying is once you start a good habit, right, what you could start that good pattern of behavior. The more you do it, the more you do it, the easier it is to yet so it just like you said, to it's the beginning is that, hey, you know, you got to get put yourself out there and get, you know, be a little uncomfortable. We call that not there's always thing was was, hey, get comfortable being uncomfortable. They just get used to the sock right, just get used to everything around you is always going to suck. So once you accept that fact, well then it makes it easy because then you're like Whoa, oh well, I don't have to worry about that anymore, because this pain or or May being tired or hungry as always going to be there. So maybe I just focus on what I have to do. So that's what you kind of just alluded to. The beginning was getting comfortable being uncomfortable. Yeah, yeah, that's it's a really good way to kind of reframe, isn't it like that get comfortable being uncomfortable, because that's like, you know, it's like you said, we get ingrained in seeking comfort and I know, like if I sit down, in my head I'm lat I need to work out if I sit down, it's comfortable and the Chunses of men actually doing it decrease, you know, just by sitting down, and so I have to stand, gop or do something else. So I'M NOT gonna get too comfortable. That makes sense. I thought I see anything. Yeah, so so you could get you know, you're the you're the idiot savant of human beat, your pattern recognition analysis, because what you're doing anim is you're approaching it from the street, you, which we do when we go on the road and teach, because it's much easier than slapping you in the face with science all the time. So, if you think of the first time that you cut class, and everybody's done it, and and so there's been a time that you were going to school and you just didn't have it. And yet and so I get backed out early and went home sick. Or Oh, mom, dad, you know, you helped the thermometer up to the light bulb and and now you've got a fever. But whatever it was, you knew that you should have been in school. Well, the first time it's hard as hell and you think you're going to get caught and you're afraid of how people are going to talk about you. Think you know what. Second and third time it's easier. Why? Because we're predisposed to stay in the cave. We're predisposed to sit down and in scratch our fat bellies and only get up and get out if we have to breed or if we have to hunt. So so this covid is a double edged sword and and not diminishing how serious and how dangerous it is. But what happens is now, when we start going back to work, we remember how much work we got done at home and how much of our jobs we can do via the Internet. And guess what? I'd liked walking around in nothing but my one Zi, you know what I'm saying, the Front House, having my having my lunchable for dinner and get up with the crack of ten in the morning. So those things are going to be hard habits to break. Why? Because they're the easiest to Assembl like that's why it's hard to stop smoking. That's why it's hard to, you know, get up early in the morning and live a discipline light. Yeah, I do it. You brought up the perfect example. Atam is with with with working out, and that's because that's my thing, that's that's what my my self therapy is thrashing my Ya. You can't. Can't tell a photo, but he's got US tale and arrogant he looks in real life so so the is is with that, and Greg brought it up to is like you, like...

...you just said, like oh I know, once I sit down and I start watching t hear this, I'm never going to do it. And that's my you know, because I'm the guy that I get up early, that I'm up by five every every morning, just simply to go work out and do my start by day. And everyone's like, Oh wow, you're, you know, really motivated in this. I'm like no, I'm horribly, horribly lazy. If I don't do this, if I don't make myself do that, it's never going to happen. I will find a hundred excuses during the day to go and then at night be like, oh well, I get to start getting ready for bed too late to work out right. So I force myself to do that and then, but that's the thing is, once you develop that that that pattern, that that behavior. Now I wake up, I don't need an alarm clock, I get up and there's been mornings when I'm dead tired and I'm downstairs like literally already, you know, taking my pre work out and walking out the door to go to the gym and then, before I even realize what's going on, because I'm you'll half asleep, but but your body gets used to it and it's going to do it. It's a it's a good pattern to establish. So I stick with it. It has nothing to do with me being like super motivated or anything, because I'm the laziest person you ever meet. However, I've got a little bit of discipline. So so that's what that's how I can stay ahead of the game. That like in the in the military, you get up pretty early as well, don't you lie? I remember, like I don't know, I don't know if if it varies between regiment or what line of working in the military, but when I sat I did public services at college, which is like police army. I'm bulunce, you know, public services, and I was an originally joined the military. So I did like look at life courses with the British army, like of all logistics, did one with the rifles and we went away for a couple of weeks with them and I remember, like you know, like you said, going getting up in the morning at hundred ten o'clock or whatever time to getting there. Was Getting up alike five o'clock, and I remember my body I just felt like I just felt so all over the place. But then it, like you said, after a bit of time of doing that, it just becomes a norm and it's something I need to do really know, get a bit earlier, you know right now. Well, Adama, one of the shoutouts. First of all, Brian and I've been lucky enough to train all over the world and we have trained with and worked with side by side the British armed forces, the British police. A couple of our dear friends are former Scotland Yard flying squad members. Our dear friend from Kalas, Martin Woolley, lived in London. You probably know him. I'm sure you know everybody that loves thing about think about Arcadia, Cocknorati, and what we do is we get to work with those books and I'll tell you and I rack and Aghanistan I we did a program called ground sign awareness with your military and it was absolutely amazing. How was gobs back at how amazingly disciplined and what a great fighting force they were. So shout out to them for that and the police as well. You know, your police have a unique situation here when you're born in the states, and I don't know how off you get to visit, but please come up to see us. But here in the states everybody has issued a weapon. When you're point you don't want to take the little and they put your little feet on the paper for your finger prints and your footprints as a child, that's when you first get your gun registration. So your her coppers are taken on a lot with criminal and terrorist and I don't carry guns and I personally don't understand that at all. Give a lot of credit for that. Yeah, it's I've been through the states. Went to Florida a couple of years back and then I went to New York in January last year my friend for a few days and I felt really safe because the amount of police around, and I'm out of please people that have weapons. And even even in the more we was in I think amaze's and we saw they were police but they were like dressing Camma. I don't know what the problem in that is, but they were like anti terrorism police and they had like rifles and I was like Jesus, feel safe compared to like, you know, if I go to London, like my Auntie lives in Twickenham in London, so I went there to do my life coaching course and each time, when now, I just kind of felt a bit on edge, like a you know, because it's lots of people and terrorism around that time was, you know, quite significant. And with the police, I was like not all police officer have weapons, so you don't. I didn't feel a safe, which is really crazy when you think about it. Yeah, one of the...

...thanks you fear too, and one of the things you fear, if you fear, what you don't fully understand, and that's of terrorism. terrison still fear because you never know when, are, where they're going to strike. Her are how you know what they're going to do. But but you have to also balance and eat. Like, for example, and United Sates, we have a tremendous amount of crime and we have a lot of suicide and we have a lot of shootings. So, you know, you once you open that floodgate and allow additional weapons, you can't put your finger into dike and say, okay, no more at this point, you know. But it's not that different from traveling in an automobile. You know, you got automobile and accidents, they kill a lot of people, and then you got alcohol. Some to people drink and drive and that makes them more dangerous. But with terrorism, you can't predict it, can't you? So you're walking at home and you're looking around and you're not sure if you know that person that left the bag behind. Is, you know, just going to use the ATM or if it's going to explode? And that's that's how covid gets you to the fear of a virus that you can't stop, you can't identify, you can't point to it and say there it is. But we have to overcome that fear for for health reasons, for psychological reasons, it's imperative that we overcome that fear. It did. The other thing too on that to item is when sometimes that comes down to different kind of policing strategies as well. There's differences, are huge differences in every different country at how they handle things. And like there's always a similar ban it twitter and it's known for its counter terrorist policy. Bryant, stand that where you will, so that you know it all depends to exactly of where you know what's the threat and where that stuff needs to be. where, like Yaff, you're in New York City. Do those do you need to have that visible presence. Yeah, that's a little bit different than maybe you go you go to a rule rural area here in the US, you're not going to see that type of presence. You know what I'm saying. So there's a there's a little bit difference, and just in how you go about that and what's more of a target, with lots of a target, than what they have to implement their policies and procedures. But but you know, it's we always say that the strategy and stuff and are different, but but the human behavior and what happens, I don't care where you're from, where you're living, who you are, that's the same right those that's where, that's our that's our area that we we stick to is a what's what's the science say about all humans? Not necessarily about, you know, your culture or religion or political views or this. That's all stuff that that comes after the fact. Mean we we put those lenses on, we put those our viewpoint, our biases on after the fact, right. So that's all. It comes after the normal Hue acre pattern. Chose, you chose that hair do, Bryan. You chose where. If you don't now, because I can't give my hair cut or my beard, change my shirt, but I'm not going to Adam see on briant's photo. I'm a a wonderful office at the top of a high rise and Jonathan Colorado and Brian only has those three walls and they're made out of thick car boar. So McDonald barking at using very much sitting on a table that I mean I console my has pretty long to gonss. This is still have hair. That looks great. They have anybody, and I Apologize For not knowing the answer to this, but the huge fan of your aunt and Twickenham. Shout out there, because we've been, both of us. There's a lot of Nice pups that we like their. But I have you been to Colorado? And if you haven't, you got to come and play with me in Colorado. And Brian's in a place called Carlsbad, California, which is like between San Diego and oceanside, and Brian's got room right next to him on the picnic table, apparently, but I actually have with the room, but you got to come out and take a look. Do you ski it all? Do you do you like winter sports? No, definitely have to do it. I I've done my wakeboarding and water skiing downhill. I Haven't been surfing. I should go surfing, you know, like the football was a big thing that you used to do a lot of. So, yeah, kind of getting so, you know, a bit more water sports really and I would want to go skiing and places, not dog I've never really done anything like thought. Thirty minutes from Mount Crest abut it's a ski resort and obviously it's you know, got to have more snow so as it comes on the winter, the skills that you're doing water skiing, it's identical. It's just a little colder. Yeah, it's crazy because I pause the states get really cold. I remember when I was in New York, as mine is twenty and you're there in the middle of winter. Yeah, that's not the best. Only stayed a couple of days. Yeah, Maridy, Maridy went from he went from New York to Florida. What a change there, you know, kidding, it's it's like Florida Adam. For us, Florida is like America's out back. It's like there's no rules down there. It's like it's like America's faullist kind of just hang down anything goes down...

...there. There are no rules. It's retirement community. I'm not trying you thing documentary. He that little based in Florida, and I'll go. Oh, yeah, a few places. Yeah, one of the guys is down there in Florida. Oh Yeah, that stuff is Florida is like, I mean it's there's a lot less for street like there were. There was no lockdown for this covid thing in Florida. They all just kept to it what they do it. It's a great place. So, would you say live the work that you guys do? How is this not affected you guys? Is it kind of Oh my gosh, yeah, so, Adam. The simple, simple answer to that is the best training on human behavior is in person training. It's good as this is. I can't feel you and touch you and smell you and see every one of the reactions that are. That's why I'm I'm invite you out. Yeah, a Predator, but no. Yeah, it's true, though. Be Moren you know, like when you watch, and I'm sure you have, there's certain videos that upload from like a body camera or surveillance camera, cop camera, and then somebody's going to come on, some pundit and they're going to talk for twenty and it's about what happened on it. Listen, you don't know anything. All you know it is the perspective of the camera right now and what you're seeing, feeling hearing over that camera and when you're in in the room with the soldiers and sailors and and whether it's a police officer or first responder HUR personnel, because we train everything, big business, you know, just to common folks. We had a family from Texas that was coming to London and they want to know how to be more situationally where when they hit the ground, and so all of those different type of things that we do in person are much better than virtual training. Virtual is good and you can do some maintenance training, but you got to imagine with Covid Brian and I were in. We could Dallas, then Philly, New Jersey and pence, New Jersey and Virginia all in like the span of three or four weeks, and these are all hot spots and then all of a sudden we're back home and now for the last five weeks we haven't gone anywhere out there. So it's crushing our business. Hence the reason that we have to keep pushing the lesson learned in the podcast in the virtual end of it. Yeah, we're doing a little bit more some some online webinar stuff. That's all free for now and we're just trying to build that. We we have long term projects that we were also working on that have been in the work, so that that's good. We can kind of focus on that. But yeah, we're projects that mostly janitorial, where Brian and I are in law and maintenance, but those are our long term project. You know, are the great point, Brian. They we just did a Webinar. I believe it's Friday morning that we're making this call, just two days ago, and and the one two days ago was was quite well received. So we're hoping that the exposure and Adim you reach a lot of people. I don't know if you know how much of your viewership is, but you've got like this late back style and it's like sending your interview and we're sitting in your living room and we're passing around the hookah and looking at album covers. That's what it feels like. So it's actually kind of cool, you know, and so we're trying to feel to people that don't think they need situation a whareness training, that don't think they need to know more about human behavior. And that's not easy as it Bryan. No, it's that. That's the thing is that we've been like a lot of people talk about the stuff, or there's different hey, all of a sudden this human behavior stuff, or even on a corporate level, of Hey, let's invest in our people and get more training for and we're sitting here. We're like, we look, we've been doing this and we were scientifically valid day. We've had this program for years. This is all. We're already established in this field and it's like some people are just starting to find it. We're going all God, here we go, you know, here come all, here, called all the you know, hey, welcome to the party, guys. We've already been sitting here drinking for a while. And so so, but, but, but, yeah, funny brick or the my Irish friend Brian Would Comparis, you know, about a little bit of that drinking. I can't get by it in my blood. But but, but, no, no, and so so that's what we do. A lot of the a lot of like the like greig mentioned. Our lessons learned that are on our website. All the PODCASTS, the Webinar stuff is our way of it's at a base level for anyone can view this and go, Oh crap, that's pretty interesting that. That will give me a new perspective on life, and a lot of people that's what we do with. That's that's really what we need. Like our business mostly does business with like other businesses or law enforcement agencies or this. So so when it's comes straight to like consumer, basically anyone walking on the street, we we would love to just be able to almost give that to you right here. You're something you can use. Because do you need to be an expert at it? Will know there's people that we train that need to be, because that's their job and that's what they're going to go do. But for everyone else, like we try to keep it where it's where it's entertaining and fun and you get...

...to go all day. I didn't know that about you and behavior. Hey, I've write. I've seen myself do that thirty times my life and now I can fix that, entertain it or or I've seen that before. Now I know going into a situation that hey, maybe I should I should leave this football match right now, because you start to get a little routy versus we know that you don't buy it. Riot breaks out and then I mean so. So that's kind of our thing for just the mass audiences. We we try to keep it fun and have a good time with it and really get to you and you get to learn something and we've loved science and you got to understand it. But most people, if you remember back to high school and and I'm not sure if you called the your version of high school, you know, you know whatever it was like that today we have the secondary school exactly. And so what would happens is most people hated their science teacher because science and maths were those skills that, if you didn't get them right away, maybe add a harder time in school, unless you want them to turn out to be like, you know, baking it up the rocket, a meth lab. You probably didn't tune into that. Science just as much right. So what happens is when people first learn what we do, the first thing they goes, oh my gosh, because you have to know, you know, the second law of Thermo Dynamics in Tropic Principal Heights and burgs uncertainly threatened front the principle, all these other things are. They're going, oh my gosh, how would we ever learned that? We will. We try to do is we try to street it. We try to bring it down to common, every day speak so people can understand it and turn around and use it by the first break in our class. I mean go out today and use it. And you use those skills all the time. You said you're a footballer. Part of being a footballer is not only the hand and eye coordination, but it's reading the other team, reading the players and starting your strategy to to beat that player before he gets the ball. Where am I going to position myself? How? When do I have to start running? So that same thing happens when you go to London. You know, you live by the seaside and you go to London and you can tell immediately by the graffiti or the dirts or the people walking around which area that you want to stay out of. You know, and head over to diagon alley. That's all I know about London, but the I read a lot of the Harry Potter things. You know, all we do is we increase human performance by teaching people how to judge human behavior before things happen. That's all we do. It's an amazing business that you have in like kind of you know what you're doing and I think it's very much needed in today's society with how things are and technology as well, and there's a lot of destructions and the some Think Society, you know, up until this point, before this happened, everyone's a kind of be you know, going at thousand miles an hour. There's lots of destructions around us and I think like when your attentions not on yourself and like focused on these, being on being aware of your surroundings and threats, you can kind of probably see why these threats can easily happen, because people were almost call it up the tensional swear was. I suppose if they have this training, it gives people that edge, you know, to do have to think more than that feel. Yeah, no, you're dead on and, like Crick said, you're hitting it from that. There's so much you have many use a perfect term atom when you said attention. There's so much stuff competing for our attention, especially with technology, even just your phone, right. So they're they're because at a compete for our attention. The Human ATTENTION SPAN IS A lot smaller than people even realize. So, so even what you can and see and process, right. So, so we talked about something is called of your functional field of view, and your functional field of view is what you can actually see in process. Right, that's that's your that's your very narrow vision. Right. So you think about when you're reading a book and you can't read, when you're reading a sentence, you can't read what's at the end of the sentence, right, you could only see the very word in front of your face and and that's actually technically all you can ever process and see. The rest is kind of called visual and perceptual fill. So if you're to hold your arm out at arm's length with your thumb up, like you're giving the thumbs up, and you look at your thumbnail, that's roughly what you can actually see. That's called your functional field of view. So for a man that's about six degrees of your entire three hundred sixty degree world. It's six degrees. For Women It's around eleven degrees and about twice the functional field of view as men. So, so too thumbs up. Right. But but the idea is you have to put that strong Central Vision on whatever you're trying to attend to, whatever is in your environment. So that's your phone, that's a movie, you're watching, whatever it is. That's all you can actually see in process. So so that's why you hear the Hermnic came out of nowhere, or I had no idea that you were standing there. Or Man, this guy just popped out of I didn't come out of nowhere, you just were paying attention. That's that's what you weren't attending to those things in...

...your environment and, like you said, with all the flashing lights and signs and screens and phones and the vibration on it, that's competing for your attention. So so we're all already with that technology. We're burdening our brain right. So, so that's why you don't get a lot of deep thought. You don't never sit there and just sit by yourself and think and stare at the wall. People are like, how do you do that? It's like, man, if you can't do that, if you can't be alone with your thoughts for a little while, you have some mental health issues you need to work out, not necessarily bad. Just be like look that, that that's your your you're in a state right now that you need constant crave constant attention from something that you can't be alone. So so yeah, it is that degrades are performance over time and you that a word attention is is the perfect word to use for it. And Brian, I would throw in one thing. Adam. What Brian just brought up is really good, but I would make a distinction. Most people worry about their physical health. I need to work out more, I need to lose weight, I need to eat better. But the minute that you say the two words Mental Health Together, Oh man, everybody wants to try to say, are you saying something's wrong with me? Do I have a problem? Am I had a deficit? Now mental health. Look, we get dumber because we get lazy. So you're not old enough. I'm Jeff A. Adam, you're probably twenty five, twenty six years old. So as you're driving home, okay, spot on it. As you're driving home, the closer you get to the house, the dumber you get, because things become familiar and when they become familiar, you tune out and you take more chances and you don't think that you do. But now you're catching up on that text message which takes your eyes off the road. Now you're kind of driving with rote memorization, because you know the street and you know the neighbors down there and what happens. That's where most of those fatalities occur. When I to not when I stop attending to my environment, it becomes much more dangerous. And I'll tell you who can read that better than anybody. MOMS can read it about kids. That's why you can't through around in front of mom, but also criminals, criminals and terrorists can read a victims. They hive off a smell, a site of feel and you can just tell when somebody staring at the sun that they're going to be an easy person to predate and and I think that's what Brian was bringing up. Yeah, of course it was great, but thanks for putting words in my mouth. Okay, I always worth in your mouth long enough to make sure that the bottle of Jamison. I'm looking out for your mess and my I know you probably Adam doesn't smoke or drink. Right but right pace for you. Brian's actually drinking now. It's all of thirty in the morning and he's yeah, but I alcohol, but like I said, I've been up for a long time already, so my day started a long time ago. So that's how you sell yourself. Friend. And this point during during the during the quarantine, I think anything goes. I don't think there are rules. That's true. That's true. Like we've fly what you said, like we get more laid by toward the clothes you get towards home, and I found out the Wa day I was driving back home and I was pulling into my clothes and I was probably, know, a look, a little bit too fast and I can't pulled out. But you know, I'd had to react and stop the car and nothing happened. But, like you said, I was closer to home. So if it's fine, you know, I know, I know the House and in it. I've never really picked up on that and that's just kind of like made me think about it. And as well, with what you said, how people can kind of sniff out under the people, if that makes sense. They said terrorists and criminals. I noticed it one time when I when I lived in Nottingham, like it's quite rough city, parts of it, and I lived there for nineteen years. So I feel like I'm quite streetwise and I was with a friend on the park and there's a bunch of guys. It's quite late at night and we had to cut through the park and I said to my friend don't go over to those people because he knew one of them shouting him over and he had his phone on him, his new phone, and I was like, if you go over to those people, they're going to take your phone. He's like, I'll be fine and he went over to them and they took his phone. Is On it to my shoe. But I could, like you said, I could see that happening. Was Yeah, they could probably see something in him and then took advantage of that. Yeah, and you try to warn him, but again his confirmation bias jumped. Then is he go jump? Then it said now I got this. By the way, Brian and I bought know the sheriff of Diddingham. We grew up in the stag actually worried about so that was amazing. But notes you call it street smarts right, and street smarts can take you at certain distance. But back to your footballing analogy. Without a coach. The best football clubs and in the world have coaches, but they also have trainers and they also have an elite crew of people that do grounds maintenance and check the ball...

...inflation. All of those things have to come together and it's a perfect storm of human behavior. And if you don't have your shit together when you go out, you're largely responsible for your own personal safety. So don't come to me and say, Hey, I got my phone ripped off or they broke into my car, they repeated my house. If you're not paying attention and situational awareness, is your responsibility and it's Society's responsibility in the better we get at it, the less scenes and gaps there are for terrorists or criminals to speak in. And so, so far greg is brought up, Harry Potter, Robin Hood, and will see what so even though, right and Adam, I don't know if you're familiar with the movie dumb and Dumber with Jim Care Yeah, thank you. So. So it's kind of like the point, remember where he read at the beginning, where he's trying to pick up the girl at the airport and it's them and he's like where you from, and she's like Austria, and he goes, Oh, throw another shrimp on the Bobby. And so that's that's the level of Greg's jokes. It's just horribly cultiply it incorrect. Present and Brian's appearing the summer in a film called drunk and drunker with him and his father. They're going to we're do when you're dad. They're going to white few mckaties average and he's help. I believe is a competition to see who's come and or who's drunk and who's drunker or Che. I'm trying to do is I'm trying to show Adam how little I know about his ancestral home. So Ja invites me over there because Willie it's we've known Martin Willie's twenty. He's never invited us. He keeps this literally across an ocean. No, no, we're we're good over here. He doesn't love how thin things this week, Martin. We could stop by. Oh No, I'm a little busy. BANGERS and match. You know, I don't know. Adam. Do you got enough room at the crypt there up on the seaside that you can't going to assault it? Always put a tent in the garden or something like that. You know. There we go. That's you from as a brand that I don't know what that means over there tent in the garden. Could mean a number of the I'm going to check the urban dictionary for that one. Yeah, I've got a great question for you, though. I mean, how was it like? You're so at ease on the air now. How was it your first few times? What was it like to get started? What were the tricks that you had to pull off? Yeah, I also petrifiedes so scarce, apprehensive, kind of like, you know, my own coming a lot of limits and blaze coming up and being a you know, this isn't going to work. And Yeah, just a little worry really and can be affectionist sometimes, so I'll kind of like probably full too much into it and we just wanted to get it right where I think, you know lie. Sometimes he just relax it goes a little better. But I yeah, I basically downloaded on cream and I did it over there by audio and I finally really scary. Yeah, well, did you know that? And the reason I bring that up is is I'm not to down anybody. I'm up for everything and trust me, working with Brian, I I'd never seen a perfectionist. But the idea of a podcast, a lot of people a while. People have podcasts and many of them blow. I go out there and I'm not saying ours is any good, but you know the the LEPTIC RC podcast. I go out there and I try to compare it all the time and I try to say, okay, what is our message? What are we doing? We do it for free. So don't you know, don't care about the you know, I want to educate and entertaining. I want to have a good time and that's why I was excited about your podcast. But you know, to be frank in the matter, there's some people out there that they're well, way over produced. They got better microphones, I got better sound, they got better you know, backgrounds and in all that stuff, but when it comes to it, it's like Bla, Bla, Blam B Blad. I've heard it all or for so that had to be hard for you to overcome. Did you do any broadcasting or anything before, or was it just a I'm jumping it? Yeah, literally, it was just I'm jumping in. I mean I I've done, like the odds, quite a few like instagram videos where I've I've just been kind of talking about like kind of coaching in some way and talking about what I think. Yeah, Brians done some grinder videos, I think, but I don't know the same thing. I don't know if, if that's what you're talking about. The instagram. My God, yeah, I've just just literally been yeah, they're like kind of videos on instagram. That's anything I did before podcasting and I just kind of thought to myself, you know, I had an idea and I I kind of like use my surname for the name because I fallow positivity. I want to...

...talk about some you know, positive and I for all my name Paul, and then I created it and I kind of forced myself if I can connect with people from different walks of live, yeah, and see what they do, you know, what their story is, what are they doing and how cannot provide value to other people to take, you know, some take something positive from me because, you know, we've all got we've all got our own story, we've got all got our own voice and things to talk about. And now I totally agree. I think one of the things out I might take one of the things that I want to do, and Brian and I talked off wine about this, as we'd like to promote you here in the states. The the United States says one of these things called the sham wow factor. And if you have a British accent and you've got the great boys for radio and your young guy, you're good look and you're like married. I look like road kill. I look like an armored della on a Texas highway that's been left on a freeway for the weekend. And so I thank you. So I'M A boeted corps. I don't want to lie. I kind of look like William Shanner, but were shape. So. But you two guys, the thing that you have is people like looking at you and listening to and and so in the United States, if anybody it doesn't matter what you want to sell. If you want to sell a bag of dirt and you put a broadcast around that's got a British accent, people to that and I'll start eating the pop chorn. You know, I don't know if the profit of it. It's totally true, you know, but I don't know if it's the same and in London or the UK. Like if you have a English speaking person, I know you invented the language, but I mean like an American English. I mean do you do guys automatically like to an in and go. Listen Up, you know it's an American, or are y'all like, you know, sawed off get bastard? Yeah, no, I really really appreciate what you said about the post us. And one do I really means a law. We'ven I woulds and hotels Quale a lot. I've, I was words to most puns you for many years for being sixteen, and I think when I've had it's like j yeah, in my woods and restaurants, when someone from America comes in while I oh, you know, all great, you know where you from, and I quite like it because we, I think, America, in England and the UK, have a quite close you know. Yeah, you know, yeah, hi, lies and I quite like it. I mean, there's some people out there, but I think everyone's different. But when I was in the restaurants, I was like engage with people from Americooks up being there and I know that you guys tips while as well. So I mean I'd be like yeah, I don't always throwing the money around you have. I are so broken, ridul. That's why we're asking you, you know, if you invite us across the pond would you might also thrown in like plane tickets, if you have, if you show up out here in Colorado and I'm charging your rent while. That's true, isn't it? But see, you just gave it some insight into your personality. To that hospitality industry. You had to get along to go along. You had to learn how to read people, get to talk to or you weren't going to make the tips and you're working to stay in ploint and people were going to give you the thumbs up to your to your hotel manager. You know. So I'll let's let's take that. It's a great example of Greg and there is up. So like you, like you just said. So you were worked. Let's say you're working in the restaurant and you're, you know, a server or bartender or whatever. Right, you probably after a while I get pretty good at recognizing WHO's likely get they give you a good tip, or who's gonna who's going to ask send their meal back, you know, before they ever do it. Right, you reading that and you're figuring out all this guy, I bet he's not going to do our. This guy, he's probably going to order that. You you start to do predictive analysis. Based on your experiences, what we would call like your file folders. Right, so things you've seen. For so what Greg and I do. That's a perfect example of what we do. So we come in and we take people, we teach them how to do that, but but not just for that job, literally for everything that you do. Right, how to apply that skill set that you already have, that you've already been practicing, that you were born knowing how to do. And now we now get to take that and let's let's give you us a lexicons, some scientific terms to understand and articulate what you were seeing, feeling, smelling and sensing, right, and then we go now take that and conceptualize that and take it to everything that you do. So now, walking out the door, every person that you see, you can do the same thing with. And once you kind of top tap into that, which, because it's a it's an intuitive skill set that that technically, we're all born with, the ability exact to people are better than others, right. You always have some people that can kind of pick up on something and you got some friends that are like they they don't even see it even while it's happening. Right. So, so we all have a perfect your buddy who got his cell phone taken. You were like, dude, don't go over there, and he's like everything's going to be fine. All right. So some people are better than others, but you can, we can all get better. So so, if you're a already good, we can make you like Ninja, amazing good. If you really suck, he...

...can get you good. You know I mean, we're figured about it. You're for hotel. You a Adam, the person that owned that hotel, George, supervisor, all those folks, what they understood is what most human beings don't understand. You, you, the young kid you were at sixteen, became the voice of that company. So it didn't matter what it set out in front of that business. It didn't matter if it was a hilt, nor a five star or anything else. Right, you were the voice of the company. So if you're the first person I meet and you suck at your job, I'm going to have a horrible experience. But if you're good and welcoming and sharp at what you do and you look good doing it, so so the idea is that somebody listening right now is going, well, this is not for me, because I'm not a bobby or I'm not a, you know, a soldier. Now, this is for every human if you want to get better in your relationship, that you want to talk to your kids better, if you want to be better at your church or your school, whatever it is that you want to do, if you improve you and become the best view you can date that. Guess what, you're going to prove everything around. You're going to make more money, you're going to get more dates. Look at look at briant. You're going to have SIRT. You know, don't don't live like it's just do what we say. I I don't know if you've laughed as much on any of your other it's refreshing and, like what you said, to do with you've got to work on yourself to become back to and to and something. Yeah, my buy, work on yourself and being the best self. You know, things would improve almost to try to and with with like the restaurants and stuff and going into places. It's like if I, if I go in some way into a restaurant and other than have that good customer service or the rude I'll just walk out. Absolutely it's and I think, since this is happened. It makes you realize who you want to give you a time and energy to absolutely and I've been non stars quiet in a polling thing as well. But I would tell anybody, Adam, I would tell anybody to do exactly what you did with Parsitivity podcast that we absolutely love. I would say get out there, get out of your comfort zone, walk around in other people's skin for a little bit, in their shoes and see the world through their eyes. You'll be amazed. And as covid starts allowing us to pandemica restrictions easing, it allows us to get out there, try some new things and and I'm hoping that some of your listeners will either come to our website or tune into a Webinar. And then, you know, we'd love to come across the pond and do like a little regional training for you, have you there with us and introduce us to your friends, you know, because the greatest thing about it is it's a language of human being and behavior. So it transcends everything. So you know, Brian and I've taught it in and cultures where we had no language ability whatsoever, and I's got it that hell out. They got it immediately. You know you don't. You don't have to have a cultural antish and an interpreter for human behavior, because people pick it up in some like. That's like your podcast doesn't matter. People tune in and the first couple of minutes to look. So I would tell you keep up the great work and I was honored to be on marine. Just looking for something to do this morning, but certainly hope every day, hope that it was exciting or interesting and that completely boring. It's like a domestic violence situation. Yeah, law, come sir. He is my outlet for my easy gang am I yea. Yeah, and he beat me because he loves me. I mean that's so. It's it's not some new too love, isn't it? It's more of a respect. He respect man, so I don't beat him as much. I Guess Nice. I love connects me you, guys, and I'm it's great too. Can See both and you know, really really humbled and grateful throfen, and really means a lot. I just got a question to us because I like before. Yeah, please, do you say now? Is that okay? Is Yeah, yeah, like with your experience in the Mintos. I look on your profile Brian Im he says I use it, use a smart pose. It's not from the Maine. Would you say, like be your experience in the military kind of helps with what you do, like said, being aware and things about the well, yeah, I mean, of course it does, because just because of, you know, life experiences that you gain for that, and it's whether it's, you know, law enforcement or growing up in a rough neighborhood or...

...deploying the war zones. Right, you're a little bit more of a survival mode than the average person. Right. So when you have to get into that survival mode where you're literally might be fighting for your life the world there's things become a little bit more clear and the things that don't matter kind of seemed to fall by the wayside. Right. And but, but, yes, it adds to your your life experiences, but it that you don't need to have that, right. So, so, for me it did, but I also grew up on the south side of Chicago and knew how to navigate a tough area and work my way in and out to just go on about my day. Right. So that alone gave me the skills that made me better at certain things within the military. With guys who didn't have that experience, who grew up in the country or did something you know. So so everything adds to your file fold. There's all of your life experiences. So so, yeah, being in the military and doing that, because now it's your train right. So the big difference is when you go into the military, no matter what your job is, there's there's a level of training you have to go through and there's a very distinct difference between training and education. And then Greg kind of brought that up earlier, and that's one of our big things, is that education is great. I can read books, you know it's going to illuminate me, right, but enlighten me a little bit of my see a new world might help me be more creative, I might learn a new skill. But but training is actually changes behavior. So there's a big difference between the two of them, right. It's just like, you know, we working out as a perfect example, I could read as many workout books and strength and conditioning and watch all the youtube videos and the the most educated person on the topic, but if I don't go get the gym and start throwing weight around, you know it's not going to help me. Right. That's true as a training program you're on versus an education program. So those who's do two things can be kind of separate and distinct sometimes. Right. It's like when you meet someone who's like a brilliant PhD, multiple degree, this, that and the other thing, and they're like a complete moron. You're like, what is wrong with this person's like they're the most highly educated person and they have no training and no life experience. So so you don't need to have that. But the reason why I brought that up is that all of your life experiences, to anyone listening, you've likely already experienced everything you need to. So now what you have to do is learn to take the pull the lessons learned out of all those experiences and then conceptualize that right apply it to your life, so so you don't make the same mistakes going going forward. And I think that's more important than just oh, all the military gives you this unique experience. Yeah, it does, but you can gain that in other areas, right. So I always try to you know, because just sometimes, just guys who go into the military and go do that stuff think they have a higher level of situational awareness or training or competence and there they in fact don't write. It's almost like they have a false confidence in what they have. So so it can. It can skew your observations and your understanding of the world in a negative light too. So I always tell people who are out there listening, just all of your life experiences matter. They matter if you take value out of them, you pull the lessons learn and then you apply it going forward. But I have no Greg my Han to because Gret Greg's also hire military force and for a long time I was prior military fact during the revolutionary war. And that's that are Britt want to talk about? Yeah, I want to come on here and go yeah, rectake, because that's what you fas starts fourth of July. But when Mary said, what Marin said, to put things in perspective in my career, in my life, and am lucky to Brian is a best friend in enough, one of the best instructors I've ever met in my life. But we've met peas and deltas and seals and we train the tier one people from all of the world. Every every special forces, every SWAT team. They've gone through this training or training that I've developed because I've developed a number of different training courses for like the Colombian military and for our coalition force partners. But I'll tell you, that's what stunts me every time that I teach is one of these most highly trained, highly intellectual, physically fit people will come up to me and go, where was this training before I deployed? Why is this the first time that I'm hearing about this? And it's funny because I look back and I'm and I go no, man, you're already the expert. You've been doing this your whole life, all we do with our training. It's helped you a frame it so you're doing the best bum. You're doing the best of series of all those great skills that you have in your life, and that efficiency makes you increases your human performance, makes you the best year you can be. So my military experience is limited to the band. I was playing with the answer guard band on the East Coast. So we don't, we don't bring that up. You can imagine me with the Tuba, wearing little, we went wearing little else. You're in the band, alright, I we're playing, playing the flute. Yeah, this is going nowhere fast. Thank Friday. It's our...

...our Friday. Anytime we have to show Fridays, they just devolve very quick because you're so burnt out from the week that it's just turns into like we just end up making fun of each other for an hour. And ARIJUANA. Marijuana's legal here too, so very strict no drug testing policy. And they left to correct broadcasts and nothing's out of bounds and you can always hit us up with any questions about anything. There's nothing that we won't answer. Yeah, we might R answer wrong, but will never not answer. Yeah, I appreciate though. Really really means a lot. Well, do me a favor if you get any feedback from the show. Brian and I would love to be on future episodes, but if it really really blows, just do me a favor. Edited out. Don't Eric Remember Free Rain. Whatever photo you want to show up when I'm talking, I'm good with it. I think that would be on there us. Thank you. Thank you. Appreciate that, for I'll get the the tiggy king photo and put that on me. All that will be perfect. I'm telling both. Yeah, you can get something. You know, what I would do is don't just use some famous Americans name that everyone knows and put up their photo, they're not going to know. People won't know if it's close enough. You know, taken to what Greg is, I think you just just go for it. I don't know, sounds I'm telling you to whip chatter. Thanks, William Chatter, on your Joe. Well, we we AP. It was worth your time as well, and don't last thing up your valuable time. No, no, of course it's being absolutely worth it, and you know, of goal, it's on the wolf. You guys. We have a we had a good time doing it and I've got a kick that's coming up, so I'm gonna have to tune out with through paper you could. Could you keep in contact with Brian so we know how to best exploit you, because I'd love to make sure that we pass your podcast around everybody we know in and increase your viewers up in your listeners. Yeah, of course I'll do that. Thank you for the really really means at all. I'll do the same with you. Yeah, well, what you guys do as well? Yeah, just look us up to make sure, like on like instagram and all that stuff. Just our GAGARAT. We have all the company accounts, so just link up most of us on there that we you can take us and everything. Will spread it and we'll put it up in our listeners. We had a lot of listeners will when we go on other stuff, they listen to those two and they like it because it's someone asking us questions versus just Greg and I talking. So it's a very different dynamic and people are like, Hey, that was really cool, you know, because you got to hear sometimes we have questions for you guys, but obviously it's a podcast. We can ask them. So when you're on here talking about it, it always pulls out a different perspective. So we really enjoy it. Looking forward to next time, Adam. So you'll keep in touch. We're best friends now and that's forever. Yeah, I appreciate it. All Right, thanks a lot, AD appreciative and take it easy. Wrong Greg. All right. By.

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