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The Parrsitivity Podcast
The Parrsitivity Podcast

Episode 42 · 2 years ago

The Parrsitivity Podcast #Episode 60 Catherine Briggs

ABOUT THIS EPISODE

This episode was recorded via Instagram live...... today's episode I'm with Catherine briggs, she is the CEO of Cintel Business Solutions. Catherine is driven by her passion in supporting and developing businesses, through areas of employment support and mystery shopping. This helps businesses to work at thier upmost potential, and to become the best that they can be! Contact: https://cintel.ca/ Instagram: Cintel_business_solutions Instagram live: https://www.instagram.com/tv/CA-7dfVATP9/?igshid=1vzd4d4cllo50 --- Send in a voice message: https://anchor.fm/the-parrsitivity-podcast/message

Hither. My name is Adam Po and the podcast host posity to podcast. In this podcast, you will be listened to me connect with people from different walks of life, from the military to people in the music industry, to people in the self help industry and many other areas of life. In this podcast I'll be talking about topics from self help, mental health, motivation, spirituality, mindset, society, current affairs and much, much more. If you enjoy this podcast, please subscribe, share and let me know your feedback. And my main intention on this podcast is to have a positive impact for you, the lit the listener, to take something positive from it, to apply something positive into your life from this. Now with without further ado, let's go to podcast and enjoy. Hi and welcome to the posts a podcast. On today's episode and with Catherine Bricks, she's the bisness owner of sintel business solutions, Catherine assist companies and building their businesses to help them achieve successful results for employment, support and mry shopping. In today's episode we talked about passion, mindset, happiness, success, achieving results and much, much more. Now, sit back, relax and you this episode. You here? Oh, no, really appreciate it. Yeah, the I could podcast to different people. So it's interesting to like, you know, meet people from different, you know, backgrounds and areas, and that's what linkedin gives us right and yeah, with you. So, yeah, yeah, yeah, but how did it? But how did you kind of get into that? What you do? Like I looked in your website and you kind of provide the businesses with like logistical support, like support, business support. Well, we do quite a bit. I've been helping businesses close to two decades now and in my early days I was doing that. I know this. Two problems that businesses have. One of them was finding staff, the other was not knowing how their business is being run when they're not there. So I built my business around two problems to solve for other businesses and it's been very well. It's been going very well. So Great. I suppose Bo that as well. You like what you five businesses stuff like, if they we we do mainly administrative, retel and sales as well. So we're kind of all the cross board different industries. We've been in the construction industry, on the motive industry, at normal retail site, so it's all across the board with us. Yeah, not as great. I suppose it kind of gives you that kind of more widespread options for businesses to use. You not just...

...selected to one sector, so to speak exactly, and I'm able to help them more personally because I know their industry right. I'm not here to help with their office stuff. I actually know what certain mystry is and what it's about. That's the key point well for us, and all my staff that I have I personally train so they're able to knowledge as well. Yeah, yeah, it's great and I think, like you said, it's important, like you provide stuff to people, stuffs people when not the business owners on that? I think that's quite importantly, because people wanted to trust the people that work for them precisely, and what we've noticed is a lot of businesses will start losing revenue but they don't know why, and is to go in there and figure that out, what's happening as a business and when you're not there, what's going on to as well. Yeah, it's great. Yeah, go down to cover that. I put myself through secondary school in order to help other businesses, so it's really paid off in that sense where we're helping. I'm just helping myself and helping other people and in return we're building a better community but also strengthening our economy. It's really better than that right now, you know. But yeah, that's great. That's really important what you're doing as well, because, you know, a lot of businesses probably have things going on and they losing money and I don't know why, confused. Kind of go in there and help them with that, you know, sts great. It sounds like mother me. Gordon Ramsey goes into these restaurants in it and the losing money and he's a well, you could only think of us. But so so, on your website, you you went university and you did psychology. Is it psychology? And then I switched to sociology as well as business management. So I've actually started at Harvard in wowing and I was able to take an in traditionary program and merge sociology with business and that's really established why I'm different and how I'm able to help other businesses. So it's been a great journey to learn and discover that and build my business around helping other people. So, m yeah, that's great. I think like I suppose is why? Isn't it because you need to kind of understand people with you're winning a business owner, and if you're interested in people and you understand people, it kind of probably gives you the edge. So like it does. It does. And how to solve problems effectively. We don't just go into a business and be like, here's all your problems that we discovered. Will actually a plan to fix them based on my knowledge. I do that personally. Stas doesn't do that. I do that for play our businesses. So because I use those priss of psychology and sociology to do that. That's why we're different as well. We're not the problems and yeah, we're making a difference. Right, does that? Does that take time? Would you say you know when businesses hi you your services, like a time frame? Would you say it was a different law on our business? You think it's different. I'm finding right now is because businesses are gearing more towards causing quality staff and not having the rest spot, and that's a big component of that. So well, they're in the process of letting stuffs go. Will bring us in in order to until they find a replacement who's appropriate with that quality, and we helped in that interview process as well, because I have that background scale, so I'm going, okay, well, I'll help...

...you interview so we can get the right people in here. Yeah, that's the service that we provide as well as well. Yeah, some of the services I do aren't listed. It's just my local businesses come to me and they're like, Hey, I need output this, but I can do that. So a lot of the services are even listed and what businesses need, especially right now. Yeah, yeah, I think that's it and I think, like with the current situation, is going to be quite interesting to see how you know how businesses run afterwards and how what changes they are going to make and supposed to support they're going to need as well. A lot of support, a live support. We Really Pride yourself on getting businesses to grow, not staying as a business owner. You tend to keep pushing and you stay in your own little world, and that's another service that we provide, is helping these small local businesses grow, and that's me right now. That's mainly done through engagement on social media. It's huge, huge thing you need to have as a business owner and a lot of us don't have time for that. We're very busy. So we connect to engage and grow. That's kind of our yeah, that, yeah, yeah, know that. I think that you said. That's quite important thing, isn't it? Because it's like marking and masting Your Business and law social media, and you said, it thinks along a lot of time and a lot of business owners probably aren't doing it effectively because they just putting on a photo and subscribing a little bit and not putting as much to other time. Probably you'll see that on any social platform such. You'll feel a lot on linkedin where businesses post and then they leave it, they're not engaging, or they'll come back and they'll provide a few lights and that's that. There's no yeah, but that's not that's not, you know, the one. You want people to know who you are and remember who you are and when they need that service, and there's a really disconnect with that engagement process on social media platforms. So that's we hope to provide as well and kind of get businesses back into that because again, it's our community and it helps us all grow and helps our commy right. Yeah, so definitely something that we into strive to bring back as well, especially during these times when we all need that support you. I agree, like if we quite difficult to get your head around social media marketing, how it really works, but I think like it's a business ownly couldn't stand it. Can Be kind of mental with in that and, as you know, try and stand out from the crowd, isn't it? It's trying to be can you see me? See, you're just kind of keep seeing me. Yes, a little bit blurry, I can see just about. You're kind of breaking up there a minute. Yes, I can see you now. You hear me? Yeah, yeah, it's it's trying to like stand out from the crowd, isn't it? And trying to be different. I suppose you know the business, especially on social media, because that there's lots of competition. Lots of people are on social media and putting out content, breaking bad idea. Did you hear? What's just the beginning of it. You've started to break up again. Yeah, I said it's true to stand out from the crowd. I can you see me now? Yeah, that's a lot there. Yeah, the saying like it is standing out from the crowd. It's being different. It's very different than engaging, engaging with your road to make their memory clicked and mean it's an average of twenty nine times that you need to send a message to somebody to remember you. That's that's...

...a lot of advertising to hit people twenty nine times continuously and if you drop off, they're not going to remember you. So it's all about engagement. It's all about the engagement. Yes, the quote from someone, and that was like saying you have to be creative and better than yourself for all than you know, being the best prison yourself in your company instead of trying to be better than everyone else or something very much, so, very much stuff. And for us it's all about well, of course, our services are all about helping other businesses, so we're not just putting it as their slamming you with advertisements. Were actually engaging and going into these businesses and things and definitely need to see more of that. Forget about your competition, forget about what everybody else is doing, know your goals and just go with it and just do that. When I first started, there was about a two or three week period where I was like this is not going to work, I'm absolutely not going to be able to do this, because a lot of people were telling me that, and I eventually started not to listen to that and I went for it. I did it. I helped a lot of businesses, I've helped a lot of companies and I'm very proud of myself for not listening. Yeah, if I could have easily listened to that, and that's what need to understand to is that just do you and just follow you, because if people don't understand what you're doing, they're going to hate on it anyway. Just do you and forget about everybody else. Of course, you need to find that why, in my different, how I going to do this? You need to have that business plan in place and establish your market that the same time, you just need to go for your goal. So forget about everything else. And Yeah, I'm very proud of myself for doing that, because if I didn't, I wouldn't be where I am today. So, yeah, it's not. That's really like powerful positive point that you made and what you were what you said is like, you know, focus on yourself and what you believe in and what you're working towards and not, you know, don't listen to what the people might say in a negative manner, because I'll just throw you down. You might, you know, if you believe that. Thank you. Not going to execute on the thing that you want to do? Well, you might be question in it because of listening to people, which is normal. I mean I question many times when when covid hit, I was on the contract manufacture and of course all had to close down and I would without work. I was without a job because I realized so much on that contract. I was in that contract at the moment. So we really had to as a business, we really had to pivot and that's when we took our business more online to help other businesses. And it does get to you, no matter what. Some days you're going to be questioning, can I do this? No one helps do can I do this? Yeah, and you really have to get into the mindset of sure, why not? Let's go for it and see what's the worst that could happen? Yeah, you try it. Yeah, you know, some money lost, or the least you tried. I went on to say, well, what what if I did that? I rather say hey, live and learn. It didn't work out. Let's try something else. MM. So I really had to get into that mind frame. Definitely. Yeah, it's, like I said, it's trick, isn't it? Like, because we can all kind of experience that, especially if it's, like you know, quite a big thing. You know, I say, you could think all what if and then doubting it one doing it's going to work out. But just like take the action and just doing it, just doing it, just pushing through and doing it is and not listening to the other people right, not worrying about yourself, wearing the only time you should worry about your competition is when you're first staring up. Competition can be different. Who Am I? When am I providing? That's different. Once you have that narrow down, forget about your competition. Don't worry about them. And I'm a...

...huge advocate for parting, partnering with your competition, Sharing Business, growing together, passing business off to one another when you're bit, when you're too busy to take that client. Yeah, that's huge. That's very, very important. As opposed to be my competition, why it gets nowhere. So that's definitely something I would like to see change in the business world. Let partner together instead of hating each other. It's not the time for that time to change. Yeah, yeah, that's something we also advocate for. I even reach out to my camp competitors and take hey, this is what I do. We do a variation of what you do. Let me know if I can support you. Yeah, in some somehow, let me know. I'm here. A lot of times I don't get response back. Will see that. I'd see that they check my messages. I won't get a response back. It's so that help me that we're still in that mindset. We're hating petition. So it definitely like to see that change, because they help profile group. Why not? Yeah, no, I couldn't agree more and I think it's that Yin and Youang, isn't it? You like you know what you what you give out, you get back, and I think if you can help with businesses, then that's going to come back to you people. You know you're going to get that help. Yeah, that's the way I like to see it and I know I agree what you said and I think like people, like I said, need to probably not think about themselves too much in their business and you know, if they can refer someone to someone else. Yeah, like I worked in woulds for a few hotels and I remember we at we would have customers come in and we would be busy. They didn't really like the menu. So we would suggest, so, why don't you go to X, Y Z place down the road? And then they would do it the same. People would say, we just popped into that place. They told us to come here. So instead of saying no, don't you know, don't go to that hotel, you should come here. Yeah, up, then you try them. You Do, and it's all about giving that client, that customer, fulfilling their needs. So you're pivoting and bouncing back off another business. You're not taking business away from somebody and I burst. So I would like to see that change in the business world. I don't think it's going to happen sing because of everything's going on. People are fighting for for money, right, for referrals, for you know, but that's definitely something I like to see change a hundred percent because it makes this all better. Why? Right, not completely through. So I'm reading one of the comments. He says you find out people's intentions will being negative, of Ir Dreams. Yeah, yeah, good point. There's always somebody saying will you can do that, or word or planting that little feed in your head. Some motive behind doing that. What's the what's all turn the motive for you for somebody doing that to somebody else. If somebody approaches me, I've start are up with the business plan and I'm kind of like, I'll give them pointers and tips and to feel better and how to do things better, not just well, that's not going to work. Yeah, what does that do? Nothing. So we need to be supportive of one another. You know, we celebrate, somebody just said the other day to me we celebrate weddings, we have baby showers, we have wet engagement parties, we go to the bar to celebrate birthday, we celebrate business ownership. Great, being an Entrep is hard work. Like its love it, but is hard work and that should be celebrated. Yeah, should celebrate it as as a venture. Yeah, Nice, it's that's really true, and I think like that's why I think like something. We don't do it because it's difficult and jobs. You have to hear you're the one who's putting out the content for the one who's making the thing, whatever you're creating. Yeah,...

...and I found I found that a lot with, you know, doing the podcast. You know, it's me who's doing it and it's only going to work if I put in the world and it's going to be days where you feel tiredle you know kind of others, but you stop to just your own kind of the Cola you you have to. You have to. I mean I wouldn't say I don't have one. Start ups come to me like, okay, staring this business I have so far. I don't say cool, it's going to be really easy. Don't you don't worry, you know, just you'll be good. No, it's going to be freaking hard work. You have put the work in to make yourself successful and a lot of people don't realize that. They don't realize what it takes. But with having the proper mentorship and going through the business creating process, you are a lot better off as opposed to just winging it, because you need to have somebody to say you can bounce ideas off, who has been there. I had a business several years ago and I'm very happy to say that it failed. I'm very happy to say that in fail, and the reason why I feel is because I didn't think that it was hard work. I didn't know, and only to put the work in. Then it's one hundred percent on me, but I'm very happy to learn that lesson and I did differently this time around. So you're probably going to sail in one aspect or another, can't you know? You're going to have marketing mishaps, you're going to have strategies that do not work, you're going to have a loss of income for a little bit, you're going to have things like that. Basically, restrategize and then push forward and keep going and learn and talk to other people who've been there. You'll do a lot better. You'll do a lot better. Well, that was a good lesson for me to learn, so to failure. Yeah, yeah, like I needed to learn that lesson to create what I have now, and I'm glad. I yeah, I really and I think, like you know, what you're doing is great and I think, like you said, by failing you know, you learn about yourself and you learn about how to do pull you better, like you said, next song around. Yes, and that would certainly correct with me. I definitely had to learn that lesson and as long as you learn a lesson from failure, I mean, for me, I hate using that word failure, because you can actually fail. You just read, you just redirected, and so as long as you learn from it, you're not technically failing. Right. Yeah, well, that's another aspect that we tell you started up, is things aren't going to be easy. They're just done. They're just not going to be easy. Learn to believe in yourself and reach out for help and Restrategizeh it. I mean, I've covid taught with business. It's bad. Yeah, you need to restrategize and you need to reach out to other people who know more than you. HMM. Yeah, no, often the really good points and I think you know it's improvising in situations, isn't it? You know, like just taken that leave. Yeah, and learning. Is that like a learned? There's lessons and I think I used to fail fear of failure. I used to hate getting things wrong and make mistakes. I know something I've learned. How about to learn? It's things take time, it's a process. So as you're looking at the end goal and they'll get him, not trying not to get frustrated if you know, make a mistake. However, that's human nature. Yeah, that's nature to feel, especially when you haven't learned those bosoms, to feel, what if I fail? What if this, and to get discouraged. But if you see it not as failure and discouragement. You see it as alostome and you reach show. It's just redirection, right. I mean when you started school you didn't know everything. You didn't you know, you weren't in great to and learn how to do Algebra. Yeah, everything right, and business is no difference. I'm always...

...learning, continuous every single day. I do not know everything. The other entrepreneurs who I'm in close contact with will email each other, test each other and go hey, what do you think of this and the like? Well, that's crap, do this is that great? So you still bounce ideas off one another. Yeah, even if you're already established, you should be doing that. It's being open, isn't it? It's being open to what people say. It is, I suppose, getting you know, kind of probably not taking it to heart, probably and just seeing as positive criticism, isn't it? Nothing of the balances May between positive criticism and then somebody just saying I don't like it's not good. It's huge. Like I said before, I right when somebody approaches mean those pay what do you think of this? I don't look and now and walk away. I say well, this is good, this is good, this is good. You could tweet this here and make this a little bit better. Here's what you could do. What do you think? How's your resources? Yeah, it's helping people in that manner and not just being negative and saying I don't like it. Yeah, that isn't anybody right. It just doesn't. And I'm good. I've had law that during my whole journey of Entrepreneursia. A lot of people going, well, that's not going to work, and but I've also had so many positive people in my life one time met on Linkedin and instagrams. Mainly has been my lack. Yeah, I call them and do you know, crying about something and they're like okay, it's cool, calm down, and they look me through it and help me out, you know, and we all, we all need that. We all need that somebody to come down, here's how it is, and to put back in that mind frame. Yeah, now, I agree. Like it's having got support network, isn't it? Those positive kind of people you can talk to about how you feel and them to have that empathy and that kind of different perspectives kind of realigned, like you're like said, your emotional state. Yeah, and like to be understanding and empathect and move what you said. You know about feedback and what people are saying. I've seen I've worked in my hotels and restaurants. I've seen it being in the kitchen and chefs have made like this dish and they'll be checked before we gets down town and the chef might go always and you know shit, it's not good and you just see person just kind of like shutter and saw it because they just pull was energy into it, like you said, rather than, you know, reframe it and be like it's very good, but you can just just here and improve a next song. Yeah, what's so hard about that? That's what I think is just negative people in general. But to combat that and not like get to you, you need to sport system in place. Like if there's anything about being a business owner, it is align yourself with a support system. Like are going to judge you when you have your breakdown days, because I totally have my breakdown where I'm just like, I don't want to do the more, I can't do this. Yeah, those days and it's okay, and you could be at the top of your game and you'll still have those days, whether it's business or personal. Your personal life, you're going to divorce or whatever it is. We need to support system in place for some pull back and feel like you're okay with anybody in business. You really really need that. And I've had called that to in the morning or text messages come through saying like what do you think, and I went to Look Ang, okay, well, you know, I'll talk to you in the morning. There's something at this moment. So let's help them in this moment with how judgment. It's just a huge business. It's huge in life. It's around your support always one hundred percent. Yeah, especially as an entrepreneur. No, I...

...think the really good points I agree on a Finn I said. It's if you'll feel more kind of to people and impass understanding and they're going to feel better and they're going to work back to in that place behind being the leader, to right by being a math vision maker. That's the definition of being the leader and getting your employees to be productive for you is instilling that motivation and that open it to communicate. You know, all have people say, well, you know, I I can't do this today and because I have something personal going on, or attend my child's play or I want to go out with friends later today because I'm feeling really closed in. It's like cool, go because that's for their wellbeing, M and they'll work hardest for me because we're all connected. I'm not seeing as the boss, as the manager. We're all working together, and that's definitely a lesson that businesses me to learn right now. If that you're not feel leader. Yeah, help your help you, because they're who makes you, not the other way around. Single, find another job. You're in your business. So, and that's a huge thing on linkedin right now to leadership. What is leadership? And it's being human, just being human, being kind. That's all it is really. Be Kind, be understanding there here, employees are human too. Yeah, and that's lost in the business world right now as well. Just be kind to people. That's it. Yeah, like, I've seen a lot of the on Linkedin, a lot of Gary visas, a lot of bit like kindness and all the calls like kind of because it kind of is is like you said, that it's if what is what businesses and people should focus on, rather than that kind of very corporate, kind of non em perfect way of being, isn't it? It is because it's in a way it's almost like power, isn't it? People want to be seen powerful in their position and use kind of like that kind of approach rather than that power thing. It's on the bomb. You do what I say, but you're not going to get loyalty from that. You're not going to have a royal employee who wants to work for you and make you revenue. HMM. If you a kind person, if you're not seen as a leader, but you're seen as a boss, and that's something else we need to change in the business world to leader behind. That's what it blows down to. Just being understanding kind of person. That's it. Yeah, it's not hard. It's really not hard. Yeah, I agree on a fine that's really key and I think like you want to treat of his how you know. You what you give value want to get back. Yeah, sons of crazy for fun of Lin into many things. There really is one hundred percent degree. I've had huge issues on linction. I'm more bad than good. I go to whether I don't really do much with Linkedin has been my station because there's just like the Ft. There's a lot of fake people on there. There's a lot of people wanting to take advantage of you, especially if you put it out there that you have a kind heart and you want to help people, that they pray so very quickly, and it's unfortunate. It's very unfortunate. You know, I've noticed since I've been using a kind of I'm very careful what I engage in with, because sometimes I'll have it requests and then it's all very nice advice in the message and then it's like, Oh, do you you want to pay a hundred pounds a month or something for like this? Course he probably get a live the crypto. I don't even know if I'm saying it right. Yeah, I've had so much of that, just like no, I invest in myself in my business. Why do I want to invest in this thing? Or Yeah, people are trying to get money...

...from you in the ways, and I used to be nice about it when I first joined Linkedin, and now I just my message blocked. STILLY died. Yeah, I don't people like that. I just don't. I'm willing to help you, but only if you're a good person back. Yeah, I don't have time for you. Yeah, it's it's learning. Its strength you need to have in to tell people I don't want to talk to you anymore, not worth my time. And in business you really need to have that strength because you get approached so much and lots of people mind to take advantage of you and unfortunately I hate that. I hate that that is even a thing in the world. Base here. Yeah, and at that strength so you are protected, so you don't get taken advantage of or anybody else. I agree. It's so important and it's been. It's been aware of what will your you know your time, where it goes and the people you surroundself with and who you work with, isn't it, or do business with, and I think that's why, Bene, if it's true, but I think that's why I, like a lot of business people, play goal. They they'll go and play go for someone. And who said it? But some business guy. He said like I can kind of tell how they are the person, how to pay for something. They kind of make some kind of thing to realize, you know, I'm not going to go to business with this person through the game of gold, which sounds quite crazy, but when you break it down, the actual meaning behind it, because when you play God, I don't play golf, I imagine. I know people play golf and when you do there's a stress element to it and you have to be patient. And if I was going into business with somebody or thinking of and I was playing around golf with them and they started getting angry and yeah, okay, yeah, yeah, understand that a little bit. Yeah, yeah, nice, doesn't know what sorry, it's no conflict resolution. They're right. If somebody's getting that angry, how are they going to be with business, because we know a business was hard. Yeah, right, I understand that. I'd agree with that. Yeah, that's good point. Well, I was just thinking as well. got a few like notes. Fron do you do have a favorite books at all that you read? I read so much. I'm still going to school, I still go to heart ARD, I cross between Harvard and your university, and so I read a lot, mainly articles that any sociology book, any psychology book, I stay away from, and it sounds so bad to think story, story everybody, but I see away from business book how to make yourself successful and how to build the right business, and as it's not a placable to every business. It's not every business is so unique that you cannot read a book you might get some great points out of it, probably that you cannot censor yourself your success on reading a book. It's about talking to people of the same industry and different industries who've been through what you're trying to do. You will get that from a book. But articles, articles, yeah, I know idea what you said, and I think it's like if you read a book, it's like what you take from that how you apply us, for you can't read something expected to work out to think Tony Robins. He wrote a book in this person. I think you tried doing it because it would like well, Grad you go. You know, it didn't work for me. He's all. It's not pretty. Yeah, that point though, because we're all different, right, just like self help book. They're fabulous. I agree. You'll probably get some great points, but the greatest way to improve yourself with...

...anything is to talk to like minded people, talk to people who are where you want to be and somebody who wants to tell their story and mentor you and not just make it glorified. YEA Today, how hard it was to get there and what it took. Expectation. You're not going to get that from a book, right. counselings and other things. We're also unique. You cannot read a book on a problem that you're going through and fully feel better. It's not going to happen. To talk to somebody right, whether mental illness or anything. Your unique. Your Life is not that book. So yeah, yeah, it's a really deep, interesting topic. Isn't important? Is why everyone's different than one's got their own individuality, different ways of thinking. And do you know, one thing, one not work for one thing, that my work was some one more not. You know to me what someone else exactly exactly. That's why it's so important to have support. Right then go back to that topic. It's important to have support in any aspect of your life, for our wealthing, for our guidance. So that's really important. I think it's something that people we don't need to think about it that it is. It is. If there's any of us I to give to anybody who's starting a business or thinking about or trying to grow it would be to reach out to somebody who's done it or somebody little ahead of you or somebody who just reach out. Don't sit there and struggle and go online and see all these means of how to be successful, it's not going to be any good. Reach Out, find that one entrepreneur who's like, oh, yeah, no problem, I'll tell you. What's that? Yes, we mentor you as opposed to criticizing you. Yeah, it all goes back to having support. It does. And when you have support, not just some business but in anything, you feel more connected. Did you feel more positive? You feel more ambitious, you feel like okay, yeah, I can do this right, with anything, and so it's just huge. Right now. We need to do that. Then that goes back to being kind. Just be a kind human being. Yeah, so that's something that we advocate for to when we're working with startup businesses, is, if any help, don't sit there and struggle, reach out like somebody wants to help you. Find. Yeah, huge, nice, massive, isn't it? And I thing, like you said, it's completely right and I think they're all into linked on a like like's a kindness and communication. It's all the support networks are kind of or connect and they kind of become like foundations and can kind of see probably why some people it's not working out for them or businesses, because they'm go those kind of things probably linked together. They do to me. It really does. When I go into a business on the contract and they're having huge issues within the first ten minutes of me just sitting and observing. Yeah, I can usually see what's taking place, what's happening, and a lot of it boils down to not having the right leadership. That's a lot of it blows down to. And the leadership in general is motivating your staff, making being human to them. It's also having the ability to hire the right employees who are going to want to work for you and that loyal and respect, mutual respect and communications, and you need to have that as business, to have that that lay up where you can interview somebody and you really connect. When I've interviewed people, you know, that standard interview year. Oh my God, I can't take that to make money. Hello, I'm here for a Jo like they really have to understand, not...

...pass questions. Talk to the person. Just talk to them. You'll find so much more about them as opposed to them sitting there and having to answer questions about their goals and five years you know they just you'll you'll get the sense of them and whether it's a work being or not. So that's really something I steer away from and we see them linkedin a lot. Right now, the top five interview questions to ask go away the person, right. Yeah, and that all boils down proper leadership. All those down properly O ship and building your team, having good team, being cut all those down. No, I agree and I think like he's as a really good point by you know, in interviews especially, probably, I mean I don't each combody might do a different inter processful people do different types of interviews, but I had one where I gave my cv to him and like looks, it's really good. You just put it to one side. And then he would like I actually like to talk to people, and I was like so weird. Yeah, yeah, you just like you saw just engaging me and, like I said, it kind of felt better because it you don't more relax, you don't feel as trying to impress. You could be yourself through conversation rather than sing. They're trying to answer these questions they're throwing so yeah, it probably send you just a little bit. Yeah, yeah, yeah, it's interesting now because it's almost like it's a system, isn't it? Because you know, a lot of places I can understand polly want to do it because they must have like thousands of people apply in the might of fifty people going for one jobs. I might have to certain questions, but I mean if they didn't have those questions, even they they'll send up going off on a conversation and then it cost too much time. Exactly. It's probably that balance, isn't it? It is. Yeah, and it's just knowing, it's just talking to people. That's really as talk to people really yeah, and I said they will kind of into them. Not being kind, being there for them. People want want to work for him, nor that mutual respect. So they do want to work for you, like you need them more than they need you. And something business owners quite aren't fully understanding of why they don't have employee loyalty and I are parctivity, is because they just don't get that a lot of them. Yeah, the first thing I change when I go into it's really I think it's definitely the elephant of the room, isn't it? For a lot of businesses and places. You need to watch how you say that. You can't go into business and be like, well, you're not a nice person. Yes, you don't want to work with you you have to do it in a way that is very here's how you can increase revenue. That's what business owners want to hear. It's all about money, right, and that's how you need to shape it. Yeah, how can I benefit from, you know, changes and services, like changes to the place and being customer service orientated right now, and what I'm finding in a lot of businesses they're just losing that pustomer service go get an attitude as really really hurting them at the moment. It's really hurting businesses and I don't know if it is because they're stressed out of everything that's going on or if they're just they've been in business so long that they're losing that drive. Or the customer comes first. It's a toss up between those two.

I really couldn't say that. Yeah, it's definitely paramount to any to have your customers. I think I've definitely seen both sides to it, like working in restaurants, because you know the customer does confirs is their their experience in the restaurant and they can judge the entire business just based on that one person, that person of their as shoes and how they come across. The person could go on then about me. You know by Vibe I'm looking to come back to this place and then you you tell fifty, twenty people, and then they told twenty people and everyone's got a bad image on that place based on one person or two people, that one person. It just spreads. That's what's quite amazing to me. That's amazing. Yeah, but who'd you say your role would you have a do you have any role models? Would you say? I do have a Fele entrepreneurs who I talk to almost daily. Entrepren is one on my instagram and he's absolutely fabulous. Sherry from send me tasks another one who she's my Goto when I'm having bad days. I'll wake her up, assuming I wake up at ten eleven o'clock at night. Megan from rogue book keeping is another one. She's just always so positive and how can I help and willing to take that next step to help. So those are my main go to fee only that it doesn't matter if you're established, it doesn't matter you still have those bad days. Those three definitely there. Might go too. I'm going to go to yeah, it's really nice. Nothing. They're important to have all their UN you know, like mentors and role models and people that we connect with and coal to Verry. Verry linkedin. There's Eric to love and also Timothy Henderson. Those are much might you go to as well, who I'd like friends. So we connect quite often. So I have it on both platforms, right, those support. Yeah, we're different platforms and business strategizing. So where Timothy and Eric are more in the state, mm, my other three entrepreneurs here and they understand Canadian business. So I have kind of aligned myself like that, where I make for I have that support and I can give support back. It's all again, it's all about being kind, right. It's about human and helping other people, and unfortunately that's been lost along the way. M that's something we aim to bring back and to keep an our business that, no matter what, we're all human and we're here to help and we're available. We're the only company in entire Canada does what do. WHO's open points? We're open seven Christmas near. We run twenty four seven and that's because other businesses need our support. We're not stop until Monday. Yes, support. They need support. You usually right now. So that's thing we aim to do as well. Yeah, nice really really kind of. It's really nice thought you have about ethos and it's like you know you care and you care about people that work for you and you can back contact care about people you work with, the businesses. Definitely. Definitely, because it helps the community in general. If you're genuinely, I a good person, and by that I mean helping other people without not having the expectation of them giving something back to you, you are legit want to help, be a member of the community and just help your economy growth and that together to do that. That where we should be. That's something wonderful and it's not just me. I know...

...many entrepreneurs who think like that as well, including the three that I just mentioned, and I started a new instagram page for DC, four businesses and BC, and that's our aim as well. Is All connects, all support one another, including through business growth. Is Ba's not just about that. It is about having that support and that mentor not just about advertising. So really goes a long way, it goes along and we don't need that right now. Completely agree with you and I think it's really important into I'm just as about five seconds left on them, so I'll feel cut off and I'll put you back in. Okay, we're just continuing from where we left off. Hi, how you doing it? It seems a little greighter now to yes. Strange we really talk for an hour? Yeah, for about ten minutes, but but yeah, you were saying about businesses and kind of being honest with you people that work for you and being kind with the businesses as well. Can All Inter links. Definitely. There's so many variables that go into having a successful business. That's hard to say here's the three things you could do to have this cassful business. And what I was saying about the book thing right, because we're also unique when it comes to business and what we do and what we stand for and how, what our target audience, how we market for and there's just so many variables. But for me and what I do every day and I strive and the way I bring success, and it's not going to be for everybody, is to be kind, simple. Just be kind to people. Be Strong. You need to be very strong. You need to hold your ground a lot and connect with others, including support, reach out, connect with other people. Yeah, those are my Goto that that's what helped me, that's what helps build me is knowing that I don't know at all. Yeah, it may be a tough pill to swallow sometimes, but you really need to know that you do not know it all and others want to help you know it. You're not. You shouldn't be saying they're struggling along right. Yeah, wanting to tell their story to help. So be kind, because support and keep going. Those are my go too, every single day. Yeah, every single day. They're really goods go to have. I think, like, like you said, he's been honest with yourself, isn't it? True to yourself and saying to you so, I'm still learning. So I think we like to think that we know everything, probably sometimes very much. So, yeah, I think that's so normal. I would say that. Every day thing they're going. Well, I don't know anything and I need help. I I know staff. There are gays where I come across something and I don't know it and I need help, and that's where the support thing comes in again, right. So really all intertwined with each other. They do. Yeah, so important and if you're, if you're honest with yourself and you'll being genuine,...

...then people will, you know, probably like you more and see that you know you're a genuine person, not blind to what's going on, not denying it. No, I think that's really huge, not just in business but in life. It's huge and we all don't know everything. If somebody, if there's somebody else there clings to know everything, I really, really want to meet you and learn your secret. Said know everything. You can't you bring yeah, you're not on this planet long enough. So, yeah, it's all goes back to that support. I'll go back to having that support and knowing when to reach out for help. I already really agree. Agree, but who like to kind of like round up. What would you say? I would you say to people who wanting to kind of self their business or kind of get out there, you know, and they're struggling a woman at what would you say? Engage if you have a business plan. The first stage of doing business is to sit down and think about who you are, what you want to do in life, to be happy, because why started business was something hate. You love what you're doing. In order to be effective at it, you need to know who your target audiences, who are you helping, and what's problems you trying to solve for that and when you narrow that down all of those. You then have your r eating plans. You know who you are, you know what problems you solve, you know who you target. Audience is based off the problems that you solved. That's your entire marketing plans. And from there it's putting it together and reaching out for support, surrounding yourself with positive people who work, going to guide you along the way, and taking action every single day. Everything, whether that be posting on social media or making cold calls or going in her meeting or now having zoom meeting, shows really just to keep going, know yourself and keep driving it. Yeah, you're gonna kind of fall back. And what I don't want to do any of that. Like week as though, I think it's about week ago, I was like, yeah, I don't want to do anything today, I just don't. I've been doing stuff for eight years straight. I'm not doing anything today. And then I ended up doing a zoom meeting and on social media right like it literally just does not stop. But you need to have that time. You to. But when you're in the startup stage you need to keep driving at home and a lot of that is reaching out first support, having some bit there to mentor you and guide you through the process. That's really important. And I think while you said you do need those dot dot downtime, don't you need that downtime's kind of just wind down, recharge and probably to always have your phone in the gas? But when you you're starting out, you know you kind of do need your phone the gaps, like you said. Yeah, it's really I mean, once you get that idea down, those Arles of WHO's my target audience? What problem in my trying to solve? What can't I as a business do for other people? Once you have that down, from there it's just work. You're just can build that idea and it's a lot of work. It's a lot of work to stop around establish yourself. I mean, I don't know how people did it. You're to go without technology and social media. Yeah, it pretty good. We have it pretty good. Yeah, it's really, really nice, you know, having you you know say that, because it's it's something that you know you doing, a something that you know you're passionate about. Very very much. So, yeah, it's very much so a lot of startups, when you ask them, why...

...are you starting a business? To make money, to be a business owner of course, if you start off with that attitude of I'm in this for money, I'm going to get on my clients, I'm going to be rich, I'm going to buy this, I can promise you, like almost one hundred percent. Promise you that you'll thank you'll tank eventually if you do not have the mindset of what am I doing for other people? How can I help other people solve the problem that I felt that I see through my business to solve? If not has that myself, you will tank. One hundred percent. Yeah, yeah, know, you got to be in it for the wrong reasons, Ivan you. You do. You do one hundred percent because that's what builds your trust. That's what that's what you know. Yeah, because that's like you know you could do something to doing something for the money. You know, you must, you any purpose and you feel also successful. People who you got some money and you know, not happy, not look happy, probably be down it, down out. Yeah, and you know what? They may be successful. They if you're in it for the money, maybe you will be successful. You make good you might make good money, but there's going to come a time where somebody somewhere says I can do what that person does, so I'm going to actually care and I'm and they have the leg up on you. And what happens is that your revenue starts to do and doll and, surprise, you're no longer makes any as he did. So if you keep that mindset of how can I help other people through my knowledge and my skills and my business and my time, how can I make it solve the problem for them, not about how they going to see? Yeah, you bribe you, you will do better in the long even with competence that's been competition becomes irrelevant because you have all those ingredients to make you at the top. Yeah, that's really it's really true what you're saying. Percent Yes, caring about those customers and caring about what they're in rather than just the money, you're going to have that kind of leverage and then your your competition literally does not matter. It doesn't matter. And on my website, which you probably saw, I think I've said it in the about that sections. Yeah, that my business model it not be replicated. My business model can somebody cannot copy my business model. They just can't. And the reason why I say that is because I've strived to make it that way, even before opened up a business model, and I did that mainly through education. I centered my higher pro secondary education around the business that I have now and the knowledge that I gained. I took courses relevant to business management and and surrounding and sociology and psychology that if somebody wants to replicate it, you need to go to school for eight years and you need to get into Harvard, because there's only one that provide those courses, and to have the resources to make it cost effective for your customers and you need to care about your community. So my business model is after it's sound, it's grounded, where we sufray it ourselves, but it's also giving something back to other people by having that. And that's what all about, is how to help other people through, through this business model that works so hard to create. So that's a huge part of owning a business is how can I create something to solve a problem that makes others will do but where I have a leg up in it. Definitely. It's really, really Nice, you know, listening to that like hearing your story from how you how you built the business and you put you put time into an you put energy into it...

...and you know educated yourself in areas to understand, you know, how to be. You know, that's the way you do. I it's something that was but I'm very, very proud of it, because that I'm able to go out and help other people and then help our communities and then help our economy grow. It's really a circular thing and it all stems from me having that business plan. So that's something I strive to do with startups. Is, who are you like? Who Really Are you? Who Do you want to be? Forget about money. Who Do you want to be and what change want to see happens? And they usually struggle a bit with that one. Yeah, what do you meet? You know, the business. If you can narrow that down of how you're going to help other people through what you do, you're golden. You're so bolden. Yeah, no, it's quite powerful, quite powerful questions to ask yourself. Only quite simple with powerful. You know, what is it? Why you doing it? What's your purpose? And it really kind of makes you think and self reflect, I suppose, if you're that situation, because probably a lot of people don't that. We know deep down, but just doing it and then when they think about it all or they lose it, right, once they get established and busy and grow, they lose that why you started in the first place. What problem are you trying to solve and correct for other people? And a lot of businesses go under because they lose that. They get too big and they lose focus, they lose their grounding. So big companies, huge companies. That's exactly what happened. To get the excited and they see the prophets and then kind of lose, lose themselves. Probably in it. They do. Yeah, probably want the values all as well. So I mean there's one business. Yeah, I mean here about it all the time. Business is going under because comple you know, like competition as well. I said about leverage. They their values or whatever it's called. It putting it about the stronger and it's trying to be different, isn't it? I'm trying to in it great yourself as well. Yeah, it is. It's it all comes back right, kindness and having support. I can't stress that enough. Their businesses, be kind person and get some support. I mean that those really are might go to every single day, every single day. It's really, like I said, it's really important and I think you know from what you said, people you know in this live and this podcast. People will, you know, hopefully, you know, listen to it and, you know, take something from it. You know, and I'm sure surely will, because it's really importantly saying and it's something that you carry out in your work and I think you know, over businesses do the same. See changes you imagine, I mean even the big businesses. If we all thought that way, how can we help each other, be kind to each other, support one another and really work for the customer and help solve the problem? One in this world that you observe, sort and three like. I can't imagine what the business world would be like. It would be awesome, great. It won't happen, but I would love to see it happen. You know, the whole thing is be the change you want to see, right. So if I'm saying I want this to change in my business world, that you need to be that change and that's what we strive for, is to be that change. Yeah, all the really cool, strong volumes. You know, I I think what you doing is really good. I think like providing businesses didn't support is key and I think it's, you know, really really great what you doing and I wish you were the best of open that you continue to do. Thank you. But how how can people find you on that social media or like you? What's every yeah, yeah, or the best way is through my website. Yeah, my site has everything.

If my website is I built it myself and I built it it's so that it links directly to me. You're not dealing with, you know, one of my staff members who are just going to add sort of form you all your questions. Everything comes straight to me, but that phone numbers on there. All my social media I handled myself. You're getting me at every term. So definitely, definitely through my website or any social media platform. Yeah, that's really great that you do those. Wells, I think like a little businesses. Probably you know the high people each the round, isn't it? But it's great. It's more personal. I find that you do it yourself. Ideas work, but even linkedin all my Dm's, it's me. Everything's when I do email blacks and, Oh God, there's going to be a lot of people shaking their heads right now, when I do the email marketing, I don't do a map colorful email and be like this is this a sorry so that's why I'll sit there for hours sometime and right personalized emails. I have a template as saying, you know what I do, but I do it personally. I will sit there and actually right a full email to that person and personalize it a little different in our marketing strategies where we don't just do the mass production things, we personalize. For me that has been truly helpful, true to connect and relate to other people and have the ability. I don't have the time to do that all the time, but I make time because it's so important. People are when they open their email. They're not going to remember that big clashing email. Chaps are it is probably going to be. They are going to remember the personalization that went into it. That's a huge marketing thing for businesses to understand, is the personable, relatable connect. It's not really important and I think it's quite obvious when a business or company isn't like you know, like I said, those kind of automatic emails or how it's structured, you can can tell it doesn't feel as genuine. If it's actually from that person, then you kind of feel a bit more received. Or when covid happened and all those. Now emails came from top of companies about how they order everybody. Okay, so you support us by sending an email but not doing anything. Sorry, like, what's this supposed to do? The leak? Yeah, what do I care? That you support everybody. Good for you. So for me that really hit home when all that happened. Of why would you send that email in her marketing? Why not personalize it? And you will get so much more business when you do that, because there's that you care about the customer. You can kind of we need that. We definitely need that right now, that relatability to one another, that engagement and that connection. There's a lot of disconnection right now and I'm not quite too too sure why it's happening. Business owners, big and small. Big Owners have always been this way, but they're closing themselves in and they're not out. They're not joining support groups, they're not engaging with other entrepreneurs, they're not doing any of that. For the most part, a lot aren't, and that's going to hurt them in the long run. So that's something we strive to make other businesses realize as well as hey, you need to be out there. Social media fabulous pumps out your material but you're not with other people, what good is...

...it? It's just, you know, a flashy sail fine or something, you know, like pop really remember? Yeah, no, I so. You need to have that personalization and the engagement you do. Yeah, no, it's really important, isn't? It shows, like you said, thought you'll point in your time and energy into it. Yes, yeah, and that's me personally. You're like, I'm behind. I'm behind the website, I'm behind my Webstap, I'm behind every social media platform. I I don't pay other company to do my media post or answer anything. When you contact himself, you are getting the owner and do that. So I'm able to relate to other business owners and help them. Figures. Help them if it's going through five different people, when it gets to me, how do I really know that business? You know? So for me, I like to be engaged, I like to I'm more of a know it all. I like to know everything that's going on. I don't care if I'm busy constantly because of it. It's definitely important for me to do that. You know nothing. That's like you said. It's important that you know you're doing that and you're some of that you're passionate about and that shows you moreally to you know, attract people to what you're doing. Definitely. Yeah, definitely, I'm sort a sign that's why I try to strive any small businesses who are just starting up is be involved, involved in everything. And you know, of course, once you grow you need to delicate things. You need because being your business suffers if you don't. But you still need to have a level of involvement as the business owner and you still need to know what's going on on top of everything. So it's really really good advice and I think you know small business owner is starting out as well. It's probably you know Kay, isn't it? And it could be the difference between gaining people to buy your products or not. Yeah, but, yeah, huge. I just had a message of my friends name my batteries about to die. But yeah, but it's been abolute pleasure talking to you. Yeah, you have to do it again. Yeah, of course. Yeah, and I'll see you around linkedin anyway. Yeah, sure, sure, yeah, really, really great for your time and I really enjoyed talking to you and I'll put all yournation in the podcast for you as well. All the best. What you're doing. You're doing really great and thank you. Thank you so much and for your time for doing this. It helps the help know you're very welcome any time. We'll do it again. Yeah, you take care. Thank you so much. Welcome by one.

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