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The Parrsitivity Podcast
The Parrsitivity Podcast

Episode 36 · 1 year ago

The Parrsitivity Podcast #Episode 66 Simon Scholes

ABOUT THIS EPISODE

In today's Podcast I'm joined with Simon Scholes, he is the author of how to 9 X your social media! Simon helps businesses to become successful through training in areas such as marketing, social media and much more! In this episode we talk about passion, happiness, marketing and much more! Instagram: @Simon.scholes website: http://www.perceptionstudios.co.uk LinkedIn: https://www.linkedin.com/in/simonpscholes --- Send in a voice message: https://anchor.fm/the-parrsitivity-podcast/message

Hither. My name is Adam Po and the podcast host posity to podcast. In this podcast, you will be listened to me connect with people from different walks of life, from the military to people in the music industry, to people in the self help industry and many other areas of life. In this podcast I'll be talking about topics from self help, mental health, motivation, spirituality, mindset, society, current affairs and much, much more. If you enjoy this podcast, please subscribe, share and let me know your feedback. And my main intention on this podcast is to have a positive impact for you, the lit the listener, to take something positive from it, to apply something positive into your life from this. Now with without further ado, let's go to podcast and enjoy. Hi and welcome to polity to podcast. On today's episode on with Simon Schools. He's the author of how to nine times your social media. He's a content marketing consultant that was businesses with social media training, video training, brand training, content marketing training. He was, I hoped, companies to increase their brand awareness organically to create a stronger fan base and business for themselves. is also works alongside CEOS from Ikea, burbery and many other high street retailers. In today's podcast we talked about success, passion, happiness, social media and branding and much, much more. So sit back, relax and enjoy this episode. Silment, I was a going right. Yeah, nothing bad. Adam, how are you good? Good, yeah, well, good night, good, grand no, how round anything? I'm just checking the family for my head. Found it not as obsolutely fun. I can hear you, so I can here you find wherever works for you. Yeah, that's right, and so not really pretty sure. You come on the podcast realm as a lot. That's okay, shut up on the tour. Thank you very much for asking. No, you welcome. Yeah, I just wanted to stop by, you know, asking you like how you got into what you do, because I saw that you you've got a lot of experience and lots of different areas, a lot done, lots of different things, but I see that you you do like video marketing and public speaking and a lot of kind of focus on that, social media and like marketing. Yeah, so, Jack of all trades, master of none, as the would say. So to try and cut a relatively long story short, tissue. Yeah, and so I was training for the Olympics. I got a big injury to my knee. I was a decathlete and so because of that I was at university to the at the same time. A few friends of mine kind of said I'll do you want to do university radio. So I did university radio with them, loved it.

...decided that after a game. My degree is in Business Information Systems and which included a lot of marketing and things like that, I decided basically that I'd prefer to actually work in radio because it was a lot easier than having a real job, basically as I used to describe. So I went to work in radio basically, and that's what happened is I pushed myself really hiding radio and I worked for a group called Chrislis working on radio stations called Galaxy, but working for the whole network, and we was and poached by a station in my hometown of hall and I went to Work for Viking FM and I spent a long time. They're working with people who went on to work and radio one people who went to on to do like the top forty, that kind of stuff national radio. So that was cool and did went from there working to some TV. Fell out of love with media all together. And stop being a presenter, stopping a TV presenter, started working in a shoe shop do and then I got asked to come live down south and went for a radio station down here in a place called Newbury, which I've never heard of before. It came down work for them for a year and then went on to work for a company who provided bespoke in store audio solutions for big blue chip brands. Well, I was creating like advertising content and production content and presenting for brands like Burbery, for extends, for SPA, for Ikea, for game, some really big high street names, and basically learning from all these people who were running these businesses as well. Decided I wanted to be more creative. My creativity was a little bit stifled where I was, and so I started a video marketing agency. I did stay in that other job for ten years, so it can't have been that bad. But I stayed there for ten years and after ten years decide I did actually enough was enough when often did my own thing and started running a video marketing agency. And all these people are lent from like the CEO of the international conglomerate Burbery, billionaire company, the founder and creative of Ikea in vic clamp yard and his more national managers. So I took everything that I lent from them and did fuck all of it. Basically Watch my my business flowner for a few years and then when actually, hang on a minute, I've learnt from all these people what is it I should really be doing and decided to start implementing that to my own business, putting a marketing plans in place and all that kind of stuff, and ended up doing content for some really cool agencies and some cool brands. People like Pepsi, people like mountains, you walkers, bed nest, local companies, pro evo, soccer, all sorts of stuff. We've been really fortunate. But a few years ago my dad passed away and it was a real turning point for me because I realized I was doing the businesses doing great. We're doing content for all these brilliant businesses and it's great brands. But actually, what did I want to come out of life with? Initially I thought my dad had kind of he was a chief engineer in the match and Navy, had passed away and kind of spent all of his life working and I kind of thought, well, he's come out of life and he's retired and not even other than achieve in the fact that he's kept his family in a home, and think it's not really achieved a lot. But that then, actually, when I looked a lot deep player and started telling people that they passed away and people that they had worked with, I found out actually was quite a major mentor for a lot of people. A lot of apprentices have gone through him and was saying, well, I wouldn't be where I am now if it wasn't for your dad. And so I was like right, okay, I really want to be somebody who helps people rather than just being this guy who runs a business that we create content, but not necessarily everybody can afford what we do. So I came up basically with a process where understanding that social media is so important, because it's...

...essentially what we were doing for all these other brands, understanding that it's such a powerful tool. Or what could actually a smaller brand, a smaller business do themselves, either for a very low cost, to getting a company Lakers or as local student to do their editing for them? All stuff they could do themselves for free, because when you first start out, free is your favorite for that a word. It's still my favorite for that a word. I have one or two other favorite for the two words, but free is definitely it's still probably the top of the list. So so I came from a process that was look, if you do this, x, Y and Zaid and do it in this linear fashion, you have content coming out of your ears every single week called the how to nighttimes your social media process. And so that's where I got to. Now, basically is, yes, still running the video marketing agency and yes, things have died off a little bit at the moment for all the craziness, but really really hammering home v Beethos of you can do this stuff yourself. It's great when you can afford an agency to help you. It's great when you can afford somebody, a coach or whatever you're to help you with different things. But right now, when you're first starting out, the last thing any brand, any business needs is somebody going here, come and meet this business coach is going to charge a fifteen hundred quid a month when you don't have that money to spend. And so yeah, and do mark of timesime. And that's small businesses who you'd say some look a so what is he looking for, and this would be a networking events. And the tall well, have I've spent my marketing budget. It's like, well, doing what? Joining this networking group? Well, this was a hundred pounds. Yeah, the a hundred pound was your marketing budget. You didn't have a marketing budget. So what can you do? And that's was really a major ignitor of what can people do themselves for free. Yeah, hopefully that gives her a six minute rolling story. No, I really appreciate you, you know, sharing your story and you know what you've experienced and, like you know, it's like recap it. I think it's, you know, amazing, like the amount of last experience and you know, the opportunities that you had to work with, like you said, the CEO, you thing, you said, a burberry and Ike, and to, you know, work with these big high street labels, you know, different corporations and to do, you know, to do those things and be a part of the things that you did, you know, as well as going too radio, like you know. It's all, you know, amazing experience that I suppose, like a lot of people, Dream are working for those companies or being a part of that they do. I mean I've I know you make your own look in life, obviously, and I've been quite tenacious with everything I've got my teeth into. Obviously I was quite tenacious. An athlete, I was very tenacious and radio I got turned down a hell of a lot in radio. As an athlete I was lucky, I had a bit of a gift given to me, be until I got injured. But in radio I'd I had to wear my absolute ass offter strange where where I was taken seriously and I made a lot of mistakes in the process, don't get me wrong, but yeah, I was, I was and, like I say, I know you make your unfortunate but I was very fortunate to work for the business that I was working for and they willed me to rub shoulders with these people, Rube shoulders with some own credible brands and that I could learn from and that when you look at it and you go, okay, yeah, there are a massive brand, but actually what they're doing is absolutely no different to what a smaller business should be doing, especially when I'm still marketing. So it's just making it work a little bit better for a smaller business, because obviously bigger businesses work on quarterly basises and things like that, whereas a small mom and pops shop or what have you, or just a small plumbing firm, needs to be thinking of content on a much more consistent basis, and these big brands who can kind of...

...get away with just putting stuff over now and again. Yeah, I see what you mean. They're like with the the budgets and I think it's nice that you know you, like I said, you're giving small businesses and individuals, you know that the opportunity to, you know, like work with your agency. That is affordable in some extent. Yeah, absolutely. I mean to be fair, I mean a lot of the content I always completely free. Yes, it's generic. So you need to kind of link, link the act the lines, and guess I think that's a saying, isn't it? But you did basically, but you need to link everything together and if you can't do that, then find okay, you come and chat to meet or somebody else that you know who does what I do and say look, I've got this idea from this person. Can you help me kind of move it on a little bit from my brand, because obviously every brand is different. So I can't sit down and and talk creatively our plumbing firm when potentially a wardrobe companies listening. So I have to be quite generic about what I say. So but I do try to give as much as my advice and as much content as a possibly can for free and just because I just yeah, I think the answers are out there for everybody and all I'm trying to do is put just put them into one place. Yeah, I think if you go to Google and typing any of the stuff I've been doing, doing doing a daily live every single day, seven days a week, all the way through lockdown. So far, nice and and I've been doing different subjects every single day and doing Quina's every single day on this daily live. And I've lost my chain of thought, but yeah, are you are you doing? You're doing lives. You doing lives, day lives. It's so and that's all content and that's all free and all I'm trying to do is just say look, here it is, here's everything. It's all on this youtube channel or it's all on this facebook group and the live goes out on all my different social media channels all at the same time so people can consume it wherever they are. And Yeah, and I'm just trying to say look, yeah, you can use Google and tape it in or coming out a look at all my stuff and it's all them on place and you don't have to go to one website than another one and another one, because the answers are there. You can't see Google and the answers for it there for everything. HMM. I's awesome and I think like it's nice as well that you're putting out there for free you, like you said, that advice for people to to you, you know, take on it and use it and apply it to what they're trying to do, isn't it? I think yeah, you know, like you said, like like you kind of realize that. You know, life's about, you know, giving something back and putting some of the positive out there and, like you said, use US work with these big companies and things like that. But you kind of, you know, realize that, you know, maybe it's not all about just that. There as all these things in between. Total. I mean when I first died out, you've flounder, you really do, when you just got no idea. There's people trying to Sunn you things left, right and sent to you have no idea what to do. Social media seems like this magic pill, and half the time it's sold as one as well by all these muppets who put out courses online and it's like, come on my course and I'll teach her to do see on, you'll triple your income. And Yeah, they're all just a lot of crap. Quite frankly, I had one actually recently. Yeah, I didn't do it, but a guy offered me while it was really well known and on Instagram, and he was like a yeah, do you want to be on this course, case study, it's free. I was like yeah, sure. They send me this link and I click the link and then then it took me to like a payment box that's like eight hundred pounds and I thought I've not got you and your pounds. You know, like why? And the big thing behind were behind social media for stop is just it's just consistency. Just put off out enough content. If you don't have the money to spend on advertising, do it organically. Put out value. Put It on every single day. You can't fail really people.

People want value. That's all the one. They don't want to be sold at half the time. And if you're going to sell, put money behind it. That way, people who know what front you're an advert and otherwise just it. I know, don't get me wrong, it's in and aroundabout way advertising, but it's just free value. If you're an accountant, tell people how to do their account tell people what they can claim form. They can't tell people how to claim for a selection of a section of their rent or their mortgage on their property if they're using part of the property as a where to run the business. First first type of things are invaluable because a small start up who's maybe taking over ten grund a year can't afford to be going. Well, I'm going to have a person to do my books in the person to do my account and then the person Sume my marketing and the person to do this, the person to do that. It just starting. Yeah, and that's that's the crazy thing, I think, with social media, like it's almost like a science in itself in some way. How to actually like use it. I think a lot of a lot of people have, you know, the mobile phones a lot. You know, one most powerful things on this plan over the things that you can do. And I think WHO's it quote? There's a quote, I think Garry v serves like the APPS are only as good as the people that use them. Absolutely for like that. Yeah, no, totally, I would. I'd fully agree with that. And, however, it's only human nature and we're all humans. We all know how to talk to each other. So just talk to people and whether you're happy being on video or not, whether you're happy being on audio or not, everybody can type something out, everybody can say their value in whatever format they need to say it in, and then break down all these other barriers that are probably stopping people from great content. But we are all human in the long run. I know some of us are, in this current climate, be less human than others, but we are all human and we cannel talk to each other and we cannot completely lose all prejudices and just chat and have a laugh even I mean, let's be honest, it's you working for a hell of a long time in your lifetime. You might as well bloody well have fun while you're doing it. Yeah, now it's a really good point, isn't and I think, I think, would you say like throughout this lockdown, people kind of discovering that side to themselves. There lie, you know, probably the job that there was doing before this they didn't necessarily enjoy and now they're thinking about their time, you know, their work, and massively say. I was only chatting to something about this the other day, actually yesterday, and I was I was saying how how crazy it is that obviously we're in this situation and I was saying that how I'm really hoping a lot of people are going to come up the other side of this and understand that we work to live and it's not the other way around. The only people are trapped in this, in this lifestyle, this job of keeping up with the Joneses, but when it's really not important, if you can't afford your home without the job you've got, but you're really unhappy, downsize and I'm going, I'm go and do something you enjoy. And I remember talking to a team of people once and and that the company didn't thank me for this, but basically this they said, and they've said so glad it was Friday because it's the weekend and they get not not to work for a couple of days. I was like, if that is your attitude about your job, then you're doing the wrong job or you're doing it for the wrong people. Get Hell, go and find something that you're more passionate about, and I'm not suggesting anybody listening to this now or any of those people stopped working instantly. I'm not saying go and hand in your notice this very second, because we all all have bills to pay, we all have to get on in life and, unfortunately, money does make the world go around. But what people can do is start doing something that the passionate about, exactly why I did. I don't get me wrong,...

I loved radio when I was working in radio and I loved doing what I was doing, but I just had enough of it. So I started perception studios, I started doing something that was more passionate about, and it just rolled on from there until I got to a point where I could say, thank you very much, when we come back on our honeymoon, I'm going to hand in my notice. And that's exactly what I did. Yeah, now, and that's really you know, and hat's off to you doing that and you know, finding something that you're passionate about and just stay it's last you know, stay in the cause with what you're doing at a moment time and then when the time is right, you know, you do us right for you, and I think that's one of the great I thin that's one of the greatest things is being a human being, is when you know when you're able to make live life in your terms and may you know when you tune into yourself and make your under decisions. Yeah, no, definitely, like, yeah, definitely, a hundred percent. I completely agree with that. And it could be it could be absolutely anything at all as well. I mean everybody's got a passion of some sort and it's just he's just unearthing that a little bit more and thinking, without sounding to cross. Oh yeah, we can monetize it, I suppose. Yeah, not as that's definitely it. And, like you said, like I've I've definitely worked in jobs where I've just, you know, look, I just look forward to my work more at my work break. Yeah, having that half an hour fresh air. I'm just and you know, I worked a lot of restaurants and hotels, you know, being a lot of stressful, inviting know, environments where it's just fall on and like I remember like just going in the walk in the fridge for like two minutes and just I needed that a couple of minutes just to like called out clear. Yeah, yeah, I watch a lot of Joe Rogan. I'm amber him saying, like you knows, people who have these jobs that don't enjoy, I mean they don't like and they they relish and love that break where they can go to the toilet, can go on that. You know, they look forwards like getting away from that job to go as go to the toilet. It's no way to live in life. I I say, you doing it for such a long time. And Yeah, and so, yeah, I just I can't understand people who jump out of a frame pan into a fire half the time as well, and it's like, oh, it must be better to do that job because it pays more money, and they just like they get there, they do it for a few months and they're enjoying and then three months to the line are God, the same issues, company politics or the bosses and Ourshole or lie. Yes, so, yeah, yeah, now, I agree. I think it's tricky, isn't? It's like that, right, it's the hamster wheel and someone some some aspect as yet, and when some people are on it but don't know the one. Yeah, and they get tied and I mean I know I did it golden hankuffs sometimes as well. You get you get caught into that that it's not even necessarily keeping up with the Joneses. You just like like getting that paycheck. I like I like seeing that that number going into my bank account every month and then it's difficult to rip yourself away from that because you know that's not going to happen quickly again. So, yeah, but I it's your health important, isn't it? And you know you you're happiness. I think that's that's something that I think is being in highlighted more and more. Is, you know, happiness, high soil. Good. Yeah, the action went sober up. That's right, Nice. But yeah, I was just when it broke off. I was just saying that if you're passionate about what you do, the you know, the money will follow in it as some stage anyway. Yeah, I mean it's a bit Clich isn't it? But the old line of that if you do what you enjoy, you never work at single day in your life can not thing. So yeah, absolutely, and whatever that might be. Yeah,...

...not so clear. Like would you, would you say you have any favorite books at all? I usually ask this. People look on the podcast like govern a favorite books onnythiing and so yeah, I mean it depends on what type of book you're looking at. I'm I'm a huge autobiography fan and I think Johnny I've story and the guy who worked with Steve Jobs behind basically revigorating apple, very very interesting autobiography, very interesting story as an athlete and the guy who kind of got me into athletics in the first place. I watched the La Olympics Watch daily Thompson, very famous decathlete, and basically win gold medal and he was very charismatic and his autobiography is incredible as well. And so their two books I would definitely recommend people have a look at and try and find if they can do, even if you're not into athletics or into Apple. In fact, that the quite inspirational stories, I think, for both of those guys. And then as in as in business books, and there's all sorts of mean my own of course. Yeah, but then there's there's The e myth, which is the book that most people are directed towards straight away and which I find really it's a really interesting book and I regularly go back to that. There's a guy in not called George Swift. He's written a book called bigger, brighter, boulder and we've seen sixty seven tips in there which are fantastic really worth checking out, and there's all sorts of little hints and tip books I love, love looking at and love having a read of. Some raffling. She's a huge linkedin expert and she's written a book as well, linked in or linked out, really really good book and relatively cheap. And so there's are the kind of books and kind of are towards eve autobiographies or stuff that I'm going to give me an education on something, because as much as I like to help as much as I can across all social media platforms on an expert to everything, and obviously I've appoint people in directions off certain people or I try and learn as much as I possibly can and digest as much as I possibly can and then and then pointing towards them if they need anything extra. Yeah, not often. That's a really good point, isn't it? You know, you know a constantly learning all the time and I think you know it's important to read books and to, you know, fuel ourselves with, you know, knowledge that we can apply it to our lives in some way. They like what we take from it. Yeah, and you never know, what I mean, you could be reading a business book and it still applies to something in your personal life. You never know. And so yeah, don't a lot of people will walk are away from business books. I used to myself, I'm just like our night's all right, I'm for the other reading. That that reading, that trash. But actually there's a lot more to it. Then then people really think. You read something like Rich Dad, put dad by Robert Kaisaki, and yeah, he's at is is haters over the last few years for the story having been made up and I actually real and stuff like that. But and it's still a really interesting reading. So it's how a lot of a lot of families live, I mean and my family will not well off. And so that was instilled back into me and I still have things that come up when I'm I'm looking to spend money or what have you. Even now. Last year my map book pro completely died on me. I had to buy there was just nothing about it. I had to buy a new one and because I need my map but bro to go traveling around with, where I go to jobs and stuff like that. I download on the content onto there and show them quick edits and stuff, and so I'll have to do that. I have to have that as at all. But even though my business relied on it, I was still really anxious about making that purchase. Yeah, it all comes comes down to what you were instilled with as a kid and stuff, and you don't realize that until you read books, like I say, Rich Dad put dad wastes actually becomes a really obvious what they're talking about. Yeah, and ask crazy, isn't it like? As...

...a really good point, isn't it like, because you know, based on your childhood or what your parents might say, like if you want a family who don't spend money on certain things and save money for food, you know you can kind of take that on. And then when you do go to buy something that that little voice in your hands like no, don't, don't do it. Yeah, that's a massively. So absolutely, it was unbelievable. Yeah, even like a car and where you just like well, I need to get around, but you still feel terrible spending that money. Yeah, yeah, because I had to buy a tie for my car before this lockdown happened, which I think it was like seventy pounds or something like up there's tile. I was like, I don't want to spend I don't want to spend seventy quid. But you know, some things you just have to don you. Yeah, it's like, well, I don't want to spend so many quid. Hang on a minute, what am I saying? I could be dead because, yeahs blown. Yeah, or I could have a huge fine, or I could not have broken properly and hit somebody and killed them and then go to prisoner. So yeah, it's just like it's only seventy quid really, but yeah, you still question that idea of spending that seventy quid in the first place. Yeah, we make a bigger on our heads than I actually probably is sometimes passively massive in terms of like the Max. I mean they are they are quite expensive, you know, alike, even to repair it, because I was looking at repair my girlfriend's one that she doesn't use, and some people saying to me about of chetting a new one because it's going to cost fringe at or for under pounds to repair it. Yeah, so, I mean I took my gun might to a guy to getting it repaired twice before I even bought a new once I'd still I'd already wasted two hundred quid before even bought a new Mac. So it could have been tuned to quick cheaper straight away. Yeah, yeah, it's crazy, but you said that you've written a book as well. I did see on your link him. Yeah, yeah, so basically I've been writing the blogs and stuff like that and I'd always wanted to try and put everything that I say into a book format. So I was just like right, I How can I do that? A book is probably the best way, because then they can just take it and digest at their own speed in the row pace. So I basically took all the blogs I'd written, put them into an an order of what I work with my clients on and then just bastardized until it made sense rather than just a bunch of blogs tock together. So what it does is effectively takes people through the entire process that I take any client or company through. Of Look, this is where you should start. You should look at putting together a marketing plan if you understand your Avatar in the first place. If you don't even understand your Avatar Christ. Okay, where do we really start? But once you understand who your ideal client is, then you move on to your marketing plan, because you know where going to be creating content for. Then you move on to blogging, then you move on to video, then you move on to making the video work harder, then you move on to visuals and then you move on to podcasting. And put they all stem from that initial piece of content of blog. And you do want to you do that on a consistent basis. So what I try to get people to do and convince them to do, and it sound horrendous, but it's I think it's probably the only way to really make a dent in social media these days, it's to write fifty two blogs, write a blog once a week and then make content around that blog. So you don't end up with a scattergun approach, because one of the things I learned from some of the bigger brands was you look at something like Ikea, for example, and they will do a campaign about bedrooms. So everything they're talking about is bedrooms. As bedrooms, that bedrooms, the other the TV, the radio, the print. Now bedrooms splits itself down into multiple things. It could be bed it could be matches as it could be bedding, could be lighting, could be bedside drawers, could be wardrobes. There's a lot of things that are instilled into bedrooms, but they're using bedrooms as their marketing...

...idea, and so what I try to get people to understand is, look, you can have other things you can talk about, but if this week you're talking about account and C and the fact it's the tax return month and people want to understand how to save money on their fuel, then all your content has to be about how to save money on your fuel. There's probably a lot of things that you can put into that that can help them, but better make sure that you don't scatter gun it and talk about saving money on your tax in your fuel in one blog and then then the next blog talking about GDPR and how accountants have to be GDP kept are compliant, because the problem is is that if you end up scatter gun in your approach and your content, everything you're talking about on lots of different channels all becomes modeled. If you've got an audience who consume content and everywhere, then they're going to be confused about what the Hell you're talking about and you're going to use yourself as well. So if you just have that plan in place and go right, I'm going to talk about this subject this week and this subject the next week and this subject the week after, then you just have that idea of exactly where you're going and you don't you don't worry the waters, you don't confuse yourself. A lot of people don't make content, upput content out because they're a looking for perfection, which we never going to get, so stop aiming for that. But they're really worried about what they're going to be talking about. So many people who say to me, well, I don't want to do live video or why? Well, I don't know what to talk about. Then you shouldn't be doing live video until you know what the hell you're going to talk about. What's the point of doing any marketing whatsoever. So I just get them to understand if you've got a plan in place and you know what you're going to be talking about, then he just makes the rest of the process so much easier. That's what the book is about. So it's it's just the title of it or how to, my how to night times, your social media. That's a really good time. Thank you. Yeah, yeah, now it's I think I think you said it, you know, in a not she'll lie, you know, the nail on the head with all of that to do with, you know, social media. Mark Sing Right. There's so much to it. I think, like you've said it like perfectly and like it makes sense, doesn't allow when you think about it, like like Ikea, you know, with a bedroom. Take a concept of something, say the bedroom, and there's there's so many things within that, like carpets, lumps. So they're marketing not just one thing, but many things were in one thing. Yeah, makes exactly. And that way you're not confusing the audience. You're not going hey, have you seen our lamps, and then the next time that, hey, have you seen our bedside tables, and the next one, Hey, you've you seen our mattresses, because they can be yeah, you're talking about you say, Hey, have you made sure your bedroom is the home you want to go back to? Brilliant. Yeah, yeah, so you mean it's like, I don't know if this has anything to do with it, but I know dyson. You know dyson and make hoovers and things like that, and electronics I saw that dyson that he put five hundred million, there was my own money, into making like electric cause, Uh Huh, like and then he then he scrapped it. then. I do you think that's similar to that, because that's cars of got nothing to do with hoovers and that's not really their brand. Do you think that's kind of like? Yeah, so I see dyson is somebody who's an expert in things that I connected to air, so like the hair dryers, all that kind of stuff, and fans obviously, the even the vacuum cleaners work through some sort of Bas suction, and so, yeah, I think it kind of understood that we're stepping out of his obvious comfort zone. Really out was out of his niche. Yeah, and so you understood, right, while we're doing run myself back in a little bit. I don't need to be going down that path and Matt will concentrate what it is I'm good at and and and leave that area of expertise to the likes of Elon Musk who, let's face it, Tesler, are top of their game in the the world of battery production. Yeah,...

...yeah, yeah, snars, isn't it? You got to stay a line to your values and your brand, I suppose, and because probably be careful how you kind of improvise it and some yeah, and your own personal as well. I mean there's a very famous story the guy who came up with Moshi monsters and he oh my God, those he didn't I remember the yeah, he did. He did a video suddenly and out of nowhere, kind of thing that nobody really expected to happen. He was like look, yeah, and the I'm the CEO, but I'm stepping down as a CEO. I'm not the CEO the business. I'm not a CEO person. I want to be the creative director. I want to step back and concentrate on what I'm good at, and so that's exactly what he did. He just went to love. And this is not what I'm good I'm not ill CEEO. I hate the job. I'm going to hire somebody who likes to do it and I'm going to concentrate on what I'm good at, and that's the same as what dysonce I've actually done is gone. I've I've invest a bunch of money. You know what, this is stupid. This is not one good I'm going to step away from this and do what I'm good at, and that's the important thing. A polly, you know, having a business or brand. There's being honest and truthy yourself, isn't it? Because if I think, if you're not it's probably going to reflect in the brand itself if you're not happy. Yeah, that's life in general. Or let's be on it. Yeah, it's everything. It's not just even a brand in the business. And you will say, I'm okay. Going back to brand, you'll see a lot of kids creating content that trends on things like tick tock or youtube because they want to be the next famous person, but they're not enjoying creating that content. It's not something they're passionate about and eventually, a month down the line, they aren't famous, yet they expected to be so, and so they stopped making content full stop. As if it's started making content they were actually passionate about and enjoyed making, and there would be on to a winner. M Not exactly. There's a good point that you made. Also like to do with if you don't know we're talking about, then how you're going to kind of like marketer, like said on in Scott Live or you know. Yeah, it's people don't know what they're going to mask who you talking to as well. That's a big thing. If you don't understand who you're talking to and the Avatar, your ideal client, then you've no idea where they're going to be hanging out, because you want to be putting most of your effort into one channel so that the hanging out in the same place that you're talking to. But you don't know how to talk to them. You don't know who they are, what they're like, what they don't like, what they enjoy doing, hobbies, where they're like traveling to, whether they're male or female. And I mean one of the examples of like, well, there's no point in talking to Bobby's fifty seven if your ideal plan clients Mandy used twenty five. Yeah, yeah, now, as exactly, and it's so sorry, I don't I'm gonna have to disappear in a moment. I'm I'm sorry to yeah, yeah, definitely nice, absolutely fine, and it's just my wife's got back from walking our little boys. I'M gonna have to help. Yeah, yeah, yeah, yeah, don't. Why? Don't? Why? But Poor Sam, it's been it's been absolute pleasure talking to you and thank you. I really really a really great for your time and sharing your story. How how can people find you on like social media and just search for my name, really, and I'll chuck you all my links and hopefully you can put those into the description on, yeah, podcast as well. But yeah, just just reach out and find me wherever you yes, if you want to find me, I'm everywhere. Yeah, not as that's great. I'll definitely do that. But you welcome, and have a great evening, you two, and all that you and stay safe in this current situation. Yeah, I worlder, you, Turkey, all of us great. Thanks for so much, Adam, you welcome. Take her to take care of that. I'll I'll let me know what it goes out and I'll stick out on all my social channels. Yeah, certainly, Chere's my take care of yourself, but you too. But but.

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