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The Parrsitivity Podcast
The Parrsitivity Podcast

Episode 13 · 1 year ago

The Parrsitivity Podcast #Episode 89 Cate Butler Ross

ABOUT THIS EPISODE

In this podcast im joined by Cate Butler Ross, Cate is a thought leader/ content coach! Cate helps successful women to grow Thier influence through storytelling & thought leadership! Linkedin: https://www.linkedin.com/in/catebutlerross --- Send in a voice message: https://anchor.fm/the-parrsitivity-podcast/message

Hither. My name is Adam Po and the podcast host posity to podcast. In this podcast, you will be listened to me connect with people from different walks of life, from the military to people in the music industry, to people in the self help industry and many other areas of life. In this podcast I'll be talking about topics from self help, mental health, motivation, spirituality, mindset, society, current affairs and much, much more. If you enjoy this podcast, please subscribe, share and let me know your feedback. And my main intention on this podcast is to have a positive impact for you, the lit the listener, to take something positive from it, to apply something positive into your life from this. Now with without further ado, let's go to podcast and enjoy. Hi, welcome to the polities of podcast. On today this episode, I'm joined by Kate Butler Ross. She's a Fort Leader, story coach, content expert and helps leaders, entrepreneurs visionaries how to create connection, grow, influence and persuade through the power of storytelling, and this podcast to talk about her work, motivation, doing what you love, social media and much more. Now, sit back, relax and enjoy this episode. Okay, how are you doing? You're like, yeah, get thanks. How are you good? Good, yeah, I'm can you hear me? Okay, I'm sorry, I can't find my headphones to plug into my phone, which is very annoying. It the sound? Okay, yeah, sounds perfect. Okay, that's fine. O. Good. But yeah, I just want to say massive thank you if you coming on the podcast it it means a lot. That's absolutely okay, that's fine, my pleasure. Thank you for asking me. Well, how are you welcome to do it? For Long? I begun doing it in January. Wow, you prolific then, because you've got about sixty. have any or something like that? Yeah, I've got published around sixty four, but I've still got, you know, more to published, stuff done and just editing. Really well done, brilliant. That's great. No, thank you, it's yeah, I kind of did it, you know, on the side before everything happened in the world, and then this happened and then I was like, you know, me as well crack on with it. So I think it's time to being podcasting. Yeah, but but yeah, so like looking your profile and I see that you okay, story, story coach. Yes, yes, that's right. Yes, O, my so my background is magazine, so I was always a kind of writer and a journalist, and then about I mean I've been free Lance, freelances two thousand and eleven, but...

...then a couple of years ago I realized it want to my own business and figure out how I could turn it into a business. And I realize what I am breaking. It's helping people tell their story. So that's what I do now. So Nae. Great. Yeah, I really enjoy it and it's good fun. So I work with mainly women, not only women, but I mainly work it's because that's always been the way, because working in women's magazines you just literally surrounded by women and it just just seems to attract more women than men. And and I do. I do variety things actually, because I originally started off teaching people how to decopywriting, because, you know, you kind of sticking there thinking like Oh, so how do I transfer for this skill set to it to a business? And so the first thing I thought was, oh, well, I can teach people have to write copy, because everyone wants to know how to write copy inside their business. And I started up doing that but realized it wasn't really it wasn't really quite what I was up you know, really quite what I wanted to do. And then I started teaching content, because obviously that's very, very close to journalism. So teaching people kind of journalism skills and writing skills of content. I still do that and I've got a membership that teaches them. And and then I started using my kind of because I to do a lot of ghostwriting and that kind of stuff. Like then I started helping people with their story as well and helping them tell their stories and books and on, you know, in their talks and on stage and that kind of thing, using story in their content as well. Nae. Great, so I like you, you're just doing like one set thing, if you kind of like can brain chop into different areas. Yeah, it's it's that's the beauty of it, isn't it? Really? Because when I think think I started my business, I very kind of naively. You start off thinking that you have to kind of finished pigeon hole yourself, and it sounds stupid, but I kind of felt like, well, now I do this and I have to stay in my lane. And then I think, as time is gone on and I learned things, I suddenly realized that actually, my business can look exactly like however, I want it to learn and and so actually I'm in the process now of start seeing my own interest independent publishing press, because I suddenly realize what I really would like to do is create like an intend service, so, you know, people come to me and I help them tell their stories and turn it into a book and then I can help them actually get it published into an actual book on Amazon, because I think that's something that holds people back so much as like I want to do it, it just sounds so complicated and and all that kind of thing. So so, yeah, so that's that's what I'm doing next, is that's my next projects. I'm kind of very busy brained and constantly creating new things and new ideas. But that's, you know it. I just love having that, you know, having that versatility to just create whatever I want and have my business be whatever shape I want it to be. And it's yeah, I'm sure, I'm sure you feel the same way. It's yeah, not completely. I think like it's amazing what you're doing and you know, through like your experience you're you can take, you can kind of draw from like on you and I you said, if you can provide this platform for people to publish their book and help them with that, and that's amazing stuffing like. So that's where a lot of people kind of feel overwhelmed and, like you said, there's a lot many there's many things to it and if you can kind of provide that service to them, if I see, you know, a great kind of step and stone forward, there'sn't it? And and yeah, a lot with my podcast and my coaching I'm trying to just, you know, builder and try and combine or really, you know, he you can help people. It's great. Yeah, it's fun putting all the pieces the puzzle together and figuring out where your business is going to look like, isn't it? Yeah, I think the hop potes are the so many options. I think people can be overwhelmed with how many options there are with it. Yeah,...

...yeah, I know exactly. And also, I think the other something I certainly did is I felt like I would look at what other people were doing, you know, other people like me we're doing, and felt like the only way was was their way and and getting a bit hung up on that. They had like they knew some kind of secret source that I didn't have and that, you know, if I did. If I did it my way, it was wrong. So I think it's also about confidence, isn't it, and just making a decision and being able to go with it and know it's it's right, you know, or if it's not right, you can tweak it and it can be messy. I think that's the other thing. It's like accepting that it can be messy and because I think growing up and this is a bit of a messy process, which I didn't realize and kind of goes against all my kind of instincts of wanting to get everything perfect. Yeah, I think that's something I've learned as well, like when you put our content or you know you're trying to make something that you know you're going to tweak, it's not probably going to be perfect for a song round and you you constantly lie looking at other people and what they're doing and trying to think, old, shall I be like that, whereas you know you've got your high suppose you just got to be yourself and yeah, yeah, because you've got to live it every day. I think that's something I've really learned. Is Actually, I mean it's a lot. What I teach about is helping people show up as themselves inside their business. It's a huge part of what makes the difference between content that people notice and content that, you know, just feels like cookie cutter and like every everybody else's content. And it's but there's a lot of barriers to doing that. People have so many I mean, you'll know is as a case. You know, there's so many blocks and there's so many blocks to actually showing up as as a real you. And people are really nervous, particularly because all of us using social media to grow our businesses and then, of course, on social media all our ex colleagues and our friends and our family members, and so that like first thing is they're thinking, oh my God, what they're going to think if I show up and start talking about so and so? Who Do I think I am? And you know all those things that stop us, you know, from sharing up naturally and authentically, and so then we end up kind of showing up with this kind of corporate guys which nobody connects to or, you know, really feels like they can build a relationship with. And that's why so many businesses struggle with their content, struggle to create the connections in online business, because they're just not using that secret source in that secret sources like being yourself and showing up. It's a kind of d human but it's not as easy as is not as easy as it is in real life when you're online it. MMM, it's so yeah, no, I I completely agree and I think that's a really good point. And that kind of very corporate, you know, stone faced approach probably isn't always like being the best approach and you can't reach your audience. So I don't know, probably the same way if you're being self and quite welcoming. I thinks that kind of things so kind of violence. I mean there are corporate companies that need to display such an image and be a certain why that? They need to be professional, yes, of course, but you know, they're still trying to connect with humans and so, you know, people buy into the kind of the people in the values behind brands, and so they have to humanize themselves. But you know, it is different depending on whether you are a kind of a oneman band or a bigger brand and how you do that. But I think it is a look about. You know, they still have to use storytelling and things like that too, deep in connections and make make people feel loyal to you and feel, you know, become a real fan of yeah, sons exactly. Like what would you say that you've noticed that people shore women turn the story really like probably different factors, we would say, like, you know, they don't know how to social media properly.

It's mate. Do you know? I think the biggest thing, and I think it probably does vary between and I think it is a difference between men and women, not completely. I think a lot of women are worried, their fears or off and around like okay, I'm boring, I'm Teo Boring. Why does anyone to hear about me? And then there is an visibility issue with some women that they feel they have this kind of worried about being visible. I think there is that kind of at the back of their mind, like if I get visible, it's not safe. That's definitely the something that comes up a lot. For guys. It is just generally this more I come across this like kind of why it is not? They're not really that interested in it. They're kind of like you're you know, it just feels a bit more dragon and it just I think maybe not all guys as a massive generalization, but they're less prolific on social media than a lot of women and so suddenly having to do it for their business is it just feels like a bit more of a drag. But, you know, I think definitely, mainly for my clients, you're mainly women, there is that kind of a real fear of being seen and many, many reasons behind it. Some of them it's not safe to be visible. Some of them is like what a people are going to think of me? Another like another element is people are kind of afraid of kind of stepping into their authority and owning who they are. They just you know, it's that imposter syndrome comes through really strongly and but I think the truth is everyone feels the level of impostor syndrome and I think it's only get stronger they're more successful, you get I don't think you ever don't have that sneaking suspicion that you're thinking of my goodness, you know, how am I doing this, or you know everyone, I'm going to get found out. I think everyone feels that and I think if you don't feel it, if you're not feeling it, you're probably not pushing yourself enough. You're probably not you know, kind of growing enough and and challenging yourself enough. I always think so. Yeah, no, I I think you can do the right and we saying, and I think like it's a big kind of step, isn't it? Put Yourself on social media, you know, taking that stepping doing it takes a lot of courage and confidence. And I think as well, like I said, a lot of people can kind of doubt themselves when they do it or how they're going to look. And I thin because, well, sometimes when they post things they want to get those instant results and if they're not going that traction straight to work in Clob you can kind of quit or compare their souls to people. Yes, that is because it really is like a game of being consistent and consistent and kind of showing up through the tumble weed and trusting that you know, there's a tipping point and and I think people get very hung up on on likes and all that kind of stuff, and it doesn't mean that people aren't looking, it's just that perhaps your content isn't demanding engagement, and that's what you need to look for. I mean doesn't mean people aren't looking and reading and and paying attention and people do. I do see people getting really, really quickly, you know, discouraged and then giving up, or they get really flaky or they kind of do a bit of a Feast of famine with it. Like I'm they're there for a few weeks and then they fall off for a few weeks and and I think really the key is is about being omnipresent. If you want to build a a an audience he loves you, you have be consistent and you have to show up for them and they have to trust that you are going to be there predictably and you know you can't be flaking because they out you. Yeah, so, yeah, it's like posted, read and yeah, hanging on. Yeah, now, sucklers and like. So, if you're flow Keating, it's going to be returned to you. HMM. Yeah, not that. That's their consistencies like key,...

...isn't it? And I think that's, you know, something that is one of the hot things, one of the hardest things to get, to be consistent and to keep all by consistency. Yeah, it is. I mean in then often that really is the difference between you know, why is that person so successful? And I'm I'm not why, if they got such a strong following in this strong community. And I'm not, and really isn't that they are any better than you or their contents any better than you. It's just that they've kind of had that more had more resilience and they've shown up and shown up and shown up and, you know, they've committed to that. You know. And I think the other thing is people spread themselves too thinly. They have this belief that they have to be on every single platform and so instead of, you know, say they're going to spend a half an hour a day on doing their social media marketing or their content, you know, and they're spending it ten minutes and Instagram and ten it's on facebook. And it'd be so much more powerful if they just devoted all that time to one platform and really nailing that platform and really making that audience strong and, you know, loyal, and then worrying one. You know, there's so many businesses that have succeeded because they have done that and they've only grown like boss babies. Am It's a kind of like a membership, kind of training thing for women in business and they completely agree their business on instagram without doing any other social media for a long, long time, and it's because they were consistent and they showed up and they gave all their love to that audience and it off. So, you know, I think that's the mistake a lot of people make, is just not committing to one thing and making it work. They get showing the objects syndrome and wonder off and tried all the next new things, thinking that's the solution, when it's not. It's really just back in. Yeah, that's there's a really good point, isn't I like there, you know, there's all these different platforms and I well, think so. I need to be in a very single platform and the slow will, like you said, you know, use the platforms at work for you and often you kind of kind of pick up on that. And Yeah, it's, like you said, putting, you know, do your energy ins are one or two things and you'll see a blossom. I I saw a clip on somebody's instagram store and it showed you some guy drilling a hole in the ground and then the other guy was drilling like four different holes in the ground and you can kind of see the impact the guy who's just chilling on this this one hole, compared to the guy who's, you know, drilling on all these other holes? Wasn't us yes and parting? Yeah, that's a really good analogy for it. Actually. It's just totally true. And yet I think what it is often as well, because it's, you know, when you're starting a business in your trying to get traction everything it can. You know that, we said before, we can get really quickly demoralizing that you quickly think, well, this isn't the things, that must be something else, and so I think you've got to be you kind of got to have nerves of steel. You do have to look at things. I think, is this working? Am I in the right place? You know, what is it? Why am I NOT GETTING ENGAGEMENT? Why am I not getting a traction? You do have to look at that as well. But I think it's also about just committing, being committed, being it's it's up process, isn't it? And things take time. I mean I talk about Gary via line. He said something like even get notice. For years, you know, he was doing youtube videos and you know any aftermarle time that he got noticed. I think like it's it's not, like I said, it's the kind of the journey, isn't it? Like you know you're making content and you can kind of look back to your previous content and see how far you can't. Yeah, and I think you've got it's funny, actually, that reminds me of that quote and I can't remember who did it. He said it now. Is it like that? Another overnight success, several years? Yeah, that kind of thing. But but yeah, I mean it's I think you've just got to give something a really...

...good go before you decide or this isn't working. You've got a kind of commit to it and really think I'm going to give it in and do cap it like because obviously, if you were spending like years on instagram and it was just never yeah, king, maybe you have the thing where am my audience hang out? You do have something like that, and I think a lot of people, I do see a lot of people, they go with the platform that they feel most comfortable on rather than necessarily the platform that they're actual order going to be hanging out on, most receptive on. So you do have to look at that. Yeah, as well. It's also like how your content looks and the branding and the color, isn't it? Because I've seen called its calls like a psychology color whill and it tells you how colors make people feel. Oh, yeah, as yeah, I do a idea a podcast with a friend of mine and also, obviously, I content and copywriting and storytelling diner web designer, and she was talking about this, about how important it is to think about your brand colors and they just also because of the unintended, the underten unintended associations. People have a certain colors as well. And but also, like, I think it was, like Orange is, you know, it's bold and brave and, you know, just depending so it. I think having a strong visual brand in your social media is important as well. And but also the other thing is if, particularly if you're kind of like a Sade Entrepreneur, something that would do is they rely too much on their branding, like images, and they just do that all the time, and then making their grid really pretty and on brand, but they fail to show pictures of their faces. And so often, you know, if you are a service based business, you are your brand and people want to know who you are and they want to see your face, and that is something that people are very resistant to do. And they not only want to see their face, your face, they want to hear your voice and they want to see video as well, and I think that's an that people start to embrace video and podcasting is amazing as well because hearing your voice, they can really get to know you, feel who you are. So I think, yeah, it's really important have strong visual brand, but you mustn't hide behind that strong visual brand, you know, your logo and all that kind of yeah, not completely, I think. Like so you got to can kind of bind the three lie image, audio and Video Avenue, and it's you know, it can be nerve racking, it can be daunting and feel anxious, but I think you know, the more you do it, you just you just gain that bit of confident confidence each time more. Yeah, I I remember the first time I ever did a facebook live was two years ago, and I can remember it was inside a closed facebook group as well, so it's not like it was not like in for the world, as probably only about a hundred people in there, and I can remember like being so hot and sweaty and stressed and like shaking. And now I do it all the time and I do have some you know, I'm still learning, I'm still I'm still like on a journey, although I teach people how to get visible and and share that story. You know, it's still something I'm learning on as well, and they're still platforms where I would be less comfortable to show up and do the video, but I but, you know, it's just just got to start doing it and you realize that actually it's not actually that scary and people don't judge you and people love live video particularly. They love the realness of it and they love seeing how you really are. It's so powerful. You're missing a trick if you're not really do know. I A completely relate to that and I think like I've done a couple live videos and I remember like first one I did I was like, you know, really knows and I was worrying and think about what people thinking. Rest of it. I think that's kind of bobby normal and some extent, isn't it? I think even if you you know you've been doing it for a while, sometimes still always kind of feel or think that...

...way. You know, anybody can watch it in this that a kind of a known isn't it? You boy, Oh, WHO's watching it? It's he is. It does feel a bit of a if you overthink it. The Internet can seem quite a scary play sometimes. But yeah, I see that. You said you work for country living magazine by as well. Like yeah, so I started off my good that was my first job on country living magazine and then I went on and I work for women at home and then as a freelancer. I write for lots of titles, Premier and women's health, and I was head since in the BBC as well. So yes, and my career was really started out in magazine, magazine journalish. I was features writer and interviewer and I profile less. I used to do a lot of celebrity in that kind of stuff as well. That's awesome. I mean control in the magazine. Such a lovely magazine, beautiful. It was good the very it's very I have a very soft spot in my heart for it because it was such a lovely place. It was such a lovely place to have a first job. I learned a lot about I had some really great teachers and it was a it was a really lovely place to work. It was it was like a family. And then when I moved on too kind of bigger magazines, it was a bit of a more of an initiation of by it with fire because it was much more fast paced in the bigger other magate magazines and titles. But I learned so much from those experiences and and yeah, I don't actually do any any journalism anymore and I do miss but it's just some yeah, becauld. I just don't anymore. So, yeah, it looks, I mean I kind of work. It seems like it's non stop. I've seen like documentaries on it or program there's a bit like the funshion industry in some way. It's just constant. It is. It is non stopping actually because also the staff, I mean on staff, is getting slash and Ashton print journalism magazines, that it's more and more work. And I mean that. The last magazine I worked on it was right. It was a monthly but it was run much more like a daily. The deadlines were so tight and so fast and you just literally no breathing space, but which I found quite terrifying at the time. But it gave me a really, really strong work ethic. It made me a really fast worker, really fast writer and gave me a lot of skills which I've been able to which have been actually I never really saw it as transferable, but obviously whenever you start your own business. Doesn't matter what you're doing, whether you're in like making cakes or whether you're, you know, coaching or whatever, but you have an online business and suddenly you're also you're a you're a publisher, you're a content creator and you have to be a writer, you have to be a video maker. There's all these things that you suddenly have to be. And you know, so many of those skills I had already or I was able to kind of build on without so terrifying. So yeah, yeah, no, I completely graphing, like you said, like you know, all all our experiences kind of game, you know, help us the game resilience and confidence, and it's all we grow as at. Like said, you know, if you work in a bakery or union, you all these different positions. You know, you pushing out your conver zone a bit more. I mean I prow there's so much you've learned that's transferable actually, and at the time maybe you don't really see it as that, but I kind of realized that every job I've done that has been slightly scary, I have grown so much from and I can remember actually, when I first first went freelance, I thought I don't want to do any of those scary jobs anymore, those jobs that I feel sick before I'm doing them because, you know, I don't know, they're just so stressful. I don't want to do that anymore. But I really quickly realize that when you don't have that...

...in your business, whenever you're not more in your work or in your career, whenever you're not doing those things that make you feel a bit sweaty and a bit sick and and a little bit like you're not quite qualified to do it, you don't grow. And so I kind of from that realization. I realized I couldn't do that because I when I went freelance, I just played it safer about a year and thought I don't want any of that, and then I realized I wasn't growing and I wasn't feeling challenged. And actually, as much as I hate all that kind of stress beforehand, it's how you it's how you grow and open your doors and and keep moving and I think I'm someone who gets a bit bored a bit easily, and so I need that. I need that. I realize I need that. Now. Yeah, I can blow too as well, like it's important to, you know, push yourself from going to situations and to grow and, like I said that stress before and you know isn't overly nicer times, but I think it's kind of what can push you forward. I think sometimes kind of are you go with it? Yeah, definitely, definitely. I did a fully enough favor the last few weeks. I did a m because obviously so many online events and so many events weren't happening anymore. There are a lot of online events suddenly, and I got asked to join a summit and online summit, to do a talk on. I was doing the closing talk for it and I didn't really think anything about it because I was just so busy with other things. And I remember at looking two days before at the numbers attending and they were wow, people attending, and I suddenly thought, Oh my goodness, I thought about twenty two and I felt so sick and so worried that that's like saying to my husband I wish I wasn't doing this, I can't believe I'm doing it. But then I did it and it was amazing and it was it was such a powerful thing for me to do. It really gave me a little bit of boost in my business and a new direction. And Yeah, so, and I'm so much more confidence. I mean, I could do that. So it's important we push ourselves, although we don't necessarily think. I don't think I would have opted in for them. No, I that's amazing that. So that was an online it was an online summit for women in business. It was organized by women in Business Club, who I've done and stuff with them on and off for a long, long time that they're suddenly really, really growing and I was involved with them when they first started a couple of years ago and I did I did and and virtual summit for them their first spectual summit. I help help hoast and I think there was maybe forty or fifty people signed up and it just never occurred to me at how it growing. So last yeah, that's off to you for doing that and that's great. Like you know, you can grow from that and I think, like you've you got to go for those motions. I don't do you almost build those reserve tanks. Start kind of push you forward. One you go into other situations because you've got dark kind of past experience. And Yeah, it makes you realize you're capable of far more than you realize. Yeah, mass amazing that and I I think it's you know, you're doing some really positive and help people get their message out there and the story and, you know what, the amazing experience of Guard in the past and then help people to Polish their box. I mean that's kind of yeah, I mean that's that's the thing that I really feel quite strongly about. Is I want to I think what I what it all comes from is that whenever I worked in the magazines I did, obviously I presearched eaches all the time and I'd meet and find amazing stories with, you know people. It's really amazing stories, but there was any room to like publish three or four months and you know, so thirty six stories a year. So they were all these amazing people who weren't getting you know, back in t...

...thousand and three and four and five, you know, they didn't have websites and stuff. So this is their opportunity to have a platform to, yeah, their story shared, and those that did get their stories shared they often had a huge impact on their business. And so when I first started my business a couple of years ago, I realized I was like well, everyone's got a platform now, so you know, they don't need that so much. But then I realize, well, everybody has a platform, but not everybody actually is able to find their voice and share their message, and that's something that people struggle with, and so I wanted to be able to actually help them do that. So you've got your own platform and you can do it. So now how? This is how you do it and this is how you share your story, because I think stories are so powerful and they really do change the world. It's how people remember messages, it's how it's how people change the perspectives. It's all through the power of glory and I wanted to help people do that because I knew its transfer. It can be a transformative experience for the person themselves to share their story, but also can, I have huge impacts else, you know, wide it impact. And so yeah, so that's where normally the thing is great and I think, like you said, with with story, in the power of telling stories, can help that person and also help change people's suspectives. You know, you could get somebody who might be feeling a certain way or the might want to do something themselves and they read that person's story and they think, well, you know, I can do that, you know that person's done it exactly. It's inspiration and, you know, people showing you know, so much of it is like showing people, giving people some hopes. They you know, I've been. I always been where you were and this is where I am now. So you can you can follow this journey as well. You can follow this path as well. It's really power. That's kind of like, you know, why I do these podcast because, you know, you can talk about what you've done and other people can listen to it and other people can, you know, almost like you know, so like, so we're stories. Can listen to your experience and if they take something from and going you know, well, I don't do that. You know that person's done it, then I can do exactly. And Yeah, exactly. It's Sam it's a opens so many doors and open so many eyes and yeah, definitely, definitely. I feel very, very strongly about story and how powerful it is and how how important it is to find your voice and if you have a message that you want to share. I mean so many people have a burning message they want to share, with so much wisdom that they want to share and they don't know how to put it into words, they don't know how to share it. They don't have to share it in a way that people are going to pay attention to it either, because there's so much noise online and there's so much information out there that you need to find a way to get people's attention and it's hard. And one of the easiest ways to get people's attention is by telling a story, because people find humans find storytelling irresistible. It's how, you know, we kind of like with magnetically due to story, because it's been such an important part of our of our evolution. It's how we learn to stay safe and what to eat and what not to eat and we're to hunt and all this kind of stuff. We did it all through story and it's exactly how we learn to live our lives. Now nic start stuffing here, isn't it's quite powerful you think about it. HMM, yes, but but not. I it's been. It's been great, really great talk to K and really know you welcome and I'm really, you know, grateful for your time. It's got like on. We know. One last question, like what do you read any box, if you got any favorite books? At all. I have so really I have...

...so I read so many books. I'm I'm a massive book Geek. I've really noticed recently how much so, because I'm cuting deliveries from Amazon. It's really hard to choose a favorite book. I I read a lot of personal development. I read a lot of business books. I also really as so I just say I'm reading a couple of books at the moment which my might be interesting to people. So one of them is because I'm kind of growing a new arm of my business. I'm rereading if it called fascinate by Sally Hogshead, which is it's basically about the power of brands which are spell binding and it's really fascinating. It's something it's a keeps with you. It teaches you basically the history of fascination and and and how you know the difference between brands which people absolutely fall in love with and they can't resist and brands that people don't, you know, really notice. You know it's those. So it takes you through all the history of it, but then it also helps you identify which type of brand you are and you know what you need to do to do that. So it's a really great book if you are building a business, and particular business. So and so that's what I'm re reading at the moment. And but yeah, I love when I read everything. I'm I've read a lot of stuff on this spiritual growth and and business. I one of my favorite kind of suppose authors and and role models, I suppose, and I think probable, I asked about that, is is denise stuff field Thomas and she's written a few books. Lucky Bitch, get rich, lucky bitch, and children are and I love reading her books because she is she really walks her talk and she's all about kind of building a business that is that is kind of fits around your lifestyle and she's a really great leader and and has built some really amazing communities online, a really amazing community online. So you know, there's some of my favorites really in that lasts agree really gray and I definitely to check them out. I think, like you know, reading and hung role models, it's really important. Oh yeah, definitely. I mean, I've got terms. I really I couldn't say that there's any. I'm there's lots and lots of influences on my life because I think, I mean, like I think most people who are in in run their own businesses. I consume a lot of stuff and I'm influenced by a lot of different people. But and so, you know, you asked me a question this week. It probably been in five of the side who's using through? Yeah, Nice, likely. Yeah, lots of different people to kind of take advice from, isn't it? Yeah, it's that the like we're where can people find your online social media? So I hang out probably most on instagram and so my handle is at Kate Butler Ross. It's Kate with the sea I and but I also have a free facebook group called the content revolution, which is it's either, I hate to say this, either women. Please pace for every women on Ford. But you know, you can. You can follow me on instagram and but if you are a woman in business and content revolution is a great place to hang out and I do little tiny trainings and couple of times a week on different things from storytelling to content marketing and and yeah, and pieces. So Nice, awesome. So what's what was the page called against? I think you broke up when you oh the page. So My instagram page is just at Kate Butler Ross and that's my handle, and the facebook group. Is the content also last great, not, but it speaks. been a pleasure to talk to UK and really you welcome and always are the best. We are from me.

You're doing you're doing really, really great. Thank yeah, and good luck with the restaurant. Okay, really means a lot. So okay, it's great. Okay,.

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