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The Parrsitivity Podcast
The Parrsitivity Podcast

Episode 12 路 1 year ago

The Parrsitivity Podcast #Episode 90 Mike Bee

ABOUT THIS EPISODE

I'm today's Episode I'm joined by Mike Bee, Mike is the director of big box advertising/big box creative design. Big Box Advertising offers out-of-home (OOH) advertising solutions to businesses and organisations in the South West. We specialise in the installation of digital advertising screens and outdoor signage and the sale and management of advertising. Instagram: @MJBEE1987 @bigboxads linkedin: https://www.linkedin.com/in/mike-bee website:bigboxadvertising.com email: mike@bigboxadvertising.com --- Send in a voice message: https://anchor.fm/the-parrsitivity-podcast/message

Hither. My name is Adam Po and the podcast host posity to podcast. In this podcast, you will be listening to me connect with people from different walks of life, from the military to people in the music industry, to people in the self help industry and many other areas of life. In this podcast I'll be talking about topics from self help, mental health, motivation, spirituality, mindset, society, current affairs and much, much more. If you enjoy this podcast, please subscribe, share and let me know your feedback. And my main intention on this podcast is to have a positive impact for you, the lit the listener, to take something positive from it, to apply something positive into your life from this. Now with without further ado, let's go to podcast and enjoy. Hi, welcome to the POSTYS podcast. In today's episode, I'm going by Mike B he's a director of big box advertising and big box creative design. Big Box advertising offers out of home advertising solutions to businesses and organizations in the southwest. Big Box specialize in the installation of digital advertising screens outdoor signage and they also process the sale and management of of advertising for businesses. In this podcast we talked about what big box advertising does and the importance of doing what you love, selling business, social media and much more. Now sit back, relax and enjoy this episode. I'd like. Yeah, yeah, right, good, thank you good. But yeah, as I do. I do. But I just want to say that my funk you for coming podcast really really means at yeah, no problem. No, thank you very much for having me. Really appreciates it. And Yeah, no, I'm not forward to listen to it back. No, no, you're very welcome. So, yeah, so like you work in advertising, right. So, yeah, that's correct. Yeah, well, we're what's called media owners in the industry. So we're big box advertising. That's how my main company, and then we've got another company called big box creative design and we've recently just launched during lockdown, which offers graphic design services to businesses that need design work, doing on make ready. But yeah, So said again, I said that's awesome. It seems to be going really, really well. Big Box advertising now's been going for almost three years in October, and we offer essentially high impact outdoor advertising, so that's on...

...billboards and also on well, we've got twenty digital information screens and still in the roll call war hospital and also we cover West carmall and Michaels hospitals as well Nice, and the contract with that silviously a little bit different to what we do on our outdoor billboards. Essentially that's more focused around the content. So for us we work with RU hospitals trust and the communications team that are based there. They've got fifty percent of the screen time which they can use to essentially push out their own inhouse information to patients and staff and they can do that in real time. So my business partner, spent the words, works really closely with them, but together the content often design the content for them, but also upload the content different departments to make sure that people are informed as to what's going on, obviously in the setting of the acal hospital. And then obviously we offer advertising on the other fifty percent of the screen time to businesses that obviously have to be appropriate and a health environment but obviously want to advertise their business to the patients and staff and visitors in that hospital essentially. So that that's really how it works on that side of the business. And then the other side of us as Nice, awesome so like. So it gives people a chance to advertise their services and product within USOL like you said. Yeah, I suppose as well, like you're not really. I suppose like you're not really kind of mental your phones on all your hospitals, so people can't go into hospitals to talk about their service. So I suppose it's it's a good way of the advertising, you know, like internally with an assal. That makes sense. It is. Yeah, definitely, I mean it's it's a funny one. With phones. He's always been a bit of a myth as to whether they're allowed or not. I think it's generally frowned upon rather than whether it's a law or or or a role the certain needs certain departments. You know, I allowed your phone, so you know, like x Ray and fractures like that. But the great thing about this solution is that we haven't just tailored it with dry content like just adverts. I drive that advert. We've actually built all my business part spent, Spencer, spent a hell of a lot of time actually making sure that the content on there is actually genuinely interesting to the people. So whether that be in House hospital information which is relevant to them in the actual particular waiting room that they're set in, or whether that's a nice few drain shots of Cornwall, or we also have things like BBC news and weather and traffic updates and things like that on the screens, which is just important information to the captive audience that sat there and then essentially you considered something like a TV or or or chance. Yeah, sorry, we broke up for a second, for they'll generally play it in how and then they'll slip outlets between that and then that appetizing is more likely to get back to. HMM. Yeah, not so, you broke up for a second. Are Its surrounded by stink contents rather than so that's that's one thing I would say. Different really is that...

...we focus on the content first and then the advertising world will look comes just because they're obviously either out of yeah. Yeah, sorry, I'm Miss I'm listening just it broke up for a couple of seconds. So it kind of it's better what you said. Heard. You said content first on the solar court. Yes, so obviously we fakes very much on the content first on the screens. Make sure we get that right, whether that be with, obviously the hospitals in house content, or whether it's just a nice strength or some news or weather that we actually push out national news and weather, localized news, sorry, localizes weather. Sorry. And then obviously the key thing is to make sure that the screens of contacted to people and then the relevant so the information they're looking at is or something could be really interested in, whether it's a news story or it's a nice train shop Cornwall. And then when the advertising does eventually cover out, it's more likely to be effective because obviously people are engaging with the screen, the content on the screen and obviously keeping an eye on it. There's also certain departments as well where they will be eventually using the screens to call people through to various appointments within the hospital, and so obviously they'll be having to keep an eye on the screen to wait for their name to appear. So obviously, while they would waiting to do that, and the average waiting time in the hospital across all the provinces around forty minutes, so that they're able to sit down and obviously look at the screens and wait for the name to come up and also hopefully enjoy some of the content that we've got on there. Soge with somebody advertisers, and obviously that's really important as well making sure the advertisers get a really good return on investment, but that be they're looking to actively trap the campaign that they've got live. Some some of the advertisers actually push out information that targets staff or visitors. Yeah, it's a lot of the offer discounts to staff, which is a really great service for the Fivezero people that work up at that hospital. So yeah, that that's essentially in another show, really a really great and think like advertising and you know media and branding like it's so important, isn't it? And how you pot forwards your brand in your company. You know, how you advertise it, especially in today's age with like the Internet and there's so much competition, and I think, like within hospitals, it's great that you have that kind of like digital, kind of like platform that enables you to do that. And I think, but you said, like these drone shots of cormall and things like that kind of get you engage with it makes you you're not moving shots of video or nice pictures, whereas if it's just like text, isn't it? I think people kind of yeah, stuff we actually we say it based on ten SACT is every fifty. But we say to advert encouraged. Really how you use that to you you can use showcasing business, encourage businesses to use video. Is Silent video business and we video. Or you can tell a story as especially, and seconds even, you can tell a story that's good enough to encourage that person to make it buying decision. Or Google you get in touch with her company. And we're finding that the movement as well over video or an animation is very...

...free effective. Because of your Selarni waiting room, you might changed to a family member or you might be changed to a colleague. If you'll start and it's that movement in the corner of Your eyes, sort of really hard to say. Fourteen, fifty or sixteen screen, which generally the size of all screens in the hospital, you can actually bring, you know, that movement of video or catching your eye and essentially draw your attention to the screen and that that's that's all baysed in around the psychology of humans. You know they seek something moving, that they'll actively look at it, because that's obviously what you used to do when we were kate memories to have to go back and obviously protect ourselves. Were looking at things and attackers. So things like video fantastic as they really showcasey business. And the best thing about our solution as well, because it's done on an annual basis, you can and actually change the art as many times as you might throughout that year. It doesn't cost anything to do that. We don't charge people for it, because the key thing for us is that the more that our advertisers can get from it, the better, because they'll continue to work with us and we really like great, long standing relationships with our clients and make sure that they're happy the return that they're game work. So yeah, it's been it's been of important time for this kind of appetizing yeah, yeah, exactly, and I think we're with the current situation and what's been happening people, you know, businesses have been affected and things and so like. If they can advertise through you and you know it benefits their business and you know, that's, you know, as good, isn't it? And I think like what you were you mentioned, you know, the relationship with the client and them being happy and then benefiting from it, you know, helps them. I think that's not one of the key things. Probably a business, isn't that? You know? Yeah, yeah, it's your client, your customer, you know, but okay, you might benefit from it, but you've got to put your focus on them. Avenue. We do. Actually, we hold this really close to heart. I've done a number of seven ears and talks over the last couple of years surrounding ethical selling. We really do practice creature regards to that, because, the end of the day, if I have somebody that preaches us and wants to advertise in the hospital, I do this on a weekly basis actually, and if I believe that they're not going to get the return that they're looking for from advertising with us in the hospital, I will say no to them. I'll say that I don't think it will work because of maybe this reagional this reason, and we're really honest with clients and that that benefits both parties, my opinion be because, for the clients point of view, they're not throwing money at us that they're not going to retact get a return on investment back room. But from we don't then have a descrintled advertiser, we don't have a client the something unhappy with us because we've over promise and under delivered. You know, they're more likely then, if we get good return and advantsement and I believe it will work really well for them. They're more likely to stay with us, you know, for another year after that or another year after that. It actually makes my job easier and that's not the reason why I do I really do do it for the clients, but it does make my job easier because that I'm working with the pall of clients. They're all doing it. All got some really good artwork that getting some really good return and investment for it. They're growing their business, which is obviously something that they're looking doing. That's all. That's nine times out of turn, the reason why advertisers come to me is because they really want to grow their business, that they're looking to target staff, although looking to try and target visitors to the hospital and, as you say, during the...

...pandemic we've had to adapt a little bit. There's been quite lot of businesses that have a great us that just looking to advertise the staff at the moment because that really is the only people they are in that post the moment. Obviously you don't have any visiting times at the moment because people are allowed in because covid and there's normally two million out patients appointments every year the hospital, but obviously not all of those are happening at the moment. They're starting to creep back in again, but not not to the full extent that they normally are. So it's difficult for us and also slightly insensitive us, I think, during experience. Turn around and say advertising the hospital, there's loads of people in there. Did too sounds bad. So we very much focused on the fact that that there's FIVEZERO staff in that it's the second largest employer in corporate outside normal council and businesses have really found a huge benefit for advertising to those people. A company to me, and I don't buy naming them evenland company called green may property. They specializing game people housed in to shared accommodation and there the number of nurses approached them. They were interested in finding shared a combination close to the roucom hospital, and this is on date for after they started actually advertising in the hospital. Wow, and they actually managed to house those nurses and the Commission that they'd obviously earned from that particular sale was actually large enough to almost paid for the advert for the next twelve months. For us was amazing, as it is a testimonial, something that we're going to be releasing, hopefully see as in case study to show other businesses in that particular sector how effective advertising in the hospital with us is. And but for them, obviously they're incredibly things because, you know, there was no doubts in my mind that they would get a really good response from it because of what they did. And obviously we sat down what they were thinking about it and they had a really long conversation about what they were looking to get from the campaign. They were looking to find staff that we're looking for housing. Obviously I said, I think that will work really well because of this, this, this and this reason. One day for that they they actually had that response. So we really believe in our solution and he's provided a lot of companies with the ability to grow in the last three years and two years really, so we've been really pleased about that. Nice, really great and I think, like you know, like you said, how powerful advertising is and how you kind of like improvised in these times and, like you said, all these kind of different logistics and sides to it where, like you said, there's not as many people going in, you know, visitors, etc. So are not going to be, you know, not going to see the advertising because no one's going to be there was many. That's right, like changing it around so that people who were there can benefit from it and somewhere. I think that's a great they said that that company that had all the accommodation and you know, during this time they probably the got the can't go home or can't see some people, so that that would be ideal now and were moving a lot of stuff, I believed, down from country to work and with the additional pressures that covid nineteen's having all of us, and that they also needed to house them. And you know, he's great to hear little stories like that and we get a real kick out of hearing businesses they're growing as a result work and that that that's something we've really got it. We like to be genuinely have a lot of I know a lot of company say that their customer focus, but we really believe that we are because we actually take care of to those people's businesses a kind of additionally to that, we as a company, we do have a lot of networking. We do lot of carpal chain of prommerce. We also work with and...

...founding members of your partnerships, previously collage partnerships the South and Spencer and and we get to know other business owners very free. Well, they might not work with us and that's not problem, but we get to know these people, get to know a little bit about their business, but we can recommend our clients to these people. So we've had a number of times. One of the what example of there's actually approached by a guy called Jason Bradier the kind of big wash, which is a company that essentially washes you. We beens for you something that you never think that you need doing, but trust me, once you had it done, you never get back. But Jason Quitte not only needed advertising, but you also need to quite all other services like a business plan and to get really needed a promotional video. He needs to be putting somebody that potentially sell his product, his customers in direct sales. So we were able to put him in touch with contact that we know in the business community that do a really, really good job and we know that. We know that because we've work with them ourselves. And he's obviously really happy because not only we sold him advertising to help the various business, but we also given him added about you working with us in contact with the connections that we have in the local business community. I think that's something that differentiates ourselves from other competitors because we're quite happy to help people and actually put people in touch with people that will help them further outside of our own expertise. Yeah, no, I think that's a really good point and I think that's really important. Like you said, helping other people out while s you're doing what you're doing, and I think that's that's how the world, you know, should work. Ideally. You know what you give about, you get back and I think, like you know, by yeah, and by you doing that, you're you know, you're helping them, a businesses out, you're helping that person out. You feel good about it and then you would like to think that you know by you doing that, other people would do the same for you. So they might check, they ll go check out big box advertiser and then it comes back for you. So and they really do. And I'm so appreciative of all of the businesses that we work really closely with. You'll name check few of them now, really, because that will certainly help them outcasts of Shane at the corn will channel Richard Words and Finetta class right CCT solutions. So I claire, who's I because it broke up them. Mentioned Brock already, parkerships, but these peoples, shame makes amazing racial videos. And Richardet it, not only does you know things like that, direct selling marketing, but Finetta answer your telephone calls when you can't. These people are really important to us. They've helped us hugely with what we do, but they also helped some clients. And having that call of people that we work basically whether it's really really important and our client scale off from it because we're all easy to deal with things important. Yeah, now, I think that's that's really key, isn't it? And you know, working in doing something that you know you're passionate about, something that you're happy doing and you know that. I think that's, you know, what's all about, isn't it? Like you can find some that you're happy doing in life and have a positive impact in some way. You're not you know your life becomes better, but you know you've met helping other people's lives come better. It's that quite, isn't it? If you find something that you're passionate about, you'll never work a day in your life. We hear we genuinely enjoy what we're doing and see this as a job or that we have...

...to go to work and do it. You know, we feel like we're going to really make a difference and we do a hello little work with we have a Chans in charity as well. We certainly don't do it promote our business at all. We do it because we generally care and we enjoy working with them, and that's the children source with southwest. We particularly support the team up a little harbor and some stool and maybe some amazing work that charity to help obviously children and families. Well, obviously these children have got essentially end of life disease. Is really all more conditions and we we we sponsor their sanser on every year. I'll be often you'll see myself and spencer dressed up in it as elves taking pictures of the kids the funds doing the run and it's something that we really enjoy doing and we support them also by offering them free advertising on some of our screens as well, which is great. So we're just happy to help and again it's not that job element and at that point you're not going to work just just to like go to your job. You know, you feel like you're also making a real difference to people in the community for a charity or through anything else. And that collaborative working methoughts that we've got a self and Spencer, something that we've kind of poured out to our company as well. You know, big boxes seen as a couple, they would like to think it's seen anyways. Companies really collaborative of the way which it works. It likes working with other people and we enjoy it. It's more enjoyable that way when you're working with people. Yeah, I think that's the important thing, is working with people rather than against people. That's that's really our ethos. Sure, yeah, no, that's that's a really good point. And it's not like saying, Oh, we want all the customers, we want all the profit. You know, it's not a selfish approach. Is that? You know, you're going in there, yeah, wanting to help people, connect with people and build relationships and I think, like sometimes in business and in life, I think if you can build that relationship and our that report, you know, you're going through that client come back to you and then referring to other people. So it I think it works in a more positive way. I think that. Yeah, I can agree with you. Yeah, it's all about the marketing mix. You know, the marketing mix is very, very important for a business. To try and get that people that don't know what the marketing mix when they're listening. Essentially Marketing Mixes is spreading your message across as many different platforms or mediums possible to get the best effect. And sometimes will have companies come to us. Their medium might be right for us but they haven't covered any other medium side radio or print. And we actually do recommend other companies to work with. We're quite happy to send people down to pire or to Fern Bank, US another company that does out to our advertising same as us. We're quite happy to send people their way because it you know, that their medium might well compliment what we're doing with the client. You know, we won't tell around and said no, you just need to advertize with us. We never said that's you always encourage people spread up, spread their advertising around as much as possible because so with the end of the day, if their companies growing, regardless of how it's growing, we're happy for that. We're happy with that. That's what we want. Yeah, and whether that's, you know, with us or whether it's for other people, don't mind. So No, yeah, that's awesome. Yeah, so as well, like I don't like advertising and branding can be quite expensive. So, like companies, some come small businesses and places in Cornwall, you know, might find it hard to pay for advertising and things like that. Is it quite like a forwardable in some sense? Like you, he's affordable. Yeah, it is affordable, definitely. I mean, from our point of view with the hospital,...

...the best thing we ask people to get in touch with this directly and we find out a little bit more about who they are, what they do, their budget, and then we can then way up whether with them, whether we think it's cost effective options for them or not. And that's where the consultative elopment of works comes in, because we can actively turn around and say to people, actually, I don't think you know you're paying this much money and I don't think it's actually going to give you the return that you think it's going to. Or we can turn around and say, well, this is a no brainer. You're playing this amount of money for twelve months and you're going to get a huge return on investment for it. You know, we're just from experience and we can bide in the data of other clients that work with it's in that sector that have done really, really well. So we ask any business really if it's something that they're interested in doing, is just getting contact with us. We can run you through the options and pricing and we can talk to you about whether we think, you know, you can get a return from it. Now that stuff ideal and I think like that's quite hey, isn't it? It's like you you're being honest, you've been genuine and you kind of advising them on benefits and whether you know they're going to benefit from it. I think I feel honest in genuine's key, isn't it? Where you have to be in cool will calls a really small place. It's a very small world and you know you have to have a good reputation. If you if you do, if you wrong somebody in some way in this county, everybody hears about it and you know, we haven't luckily made any enemies. We're free, pleat. We're very lucky. Actually. I think it's because we act in an appropriate way and we will talk to people about their business, will find out really what their goals are and then find out whether it's the right thing. And we're happy to say no to people. It's not the end of the day. And I think if you if you look after people the other day, they'll look after you, especially in a small community like Cornwall and it is very freezome where everybody knows everything done it, which is great. Yeah, I think that's our strength. Yeah, and I suppose that's good as well be Cuz because you know that people can refer you to someone else and then it even word goes around. It happens all the time actually. So I mean we launched, I think, as I mentioned earlier, big box creative design, which is our second companies, our sister company if you like. So we've just started working with a guy we went to school with, myself and Spencer, twenty or years ago, called Alec Game, and he's based up in London. He's so our creative director. He's very free talented designer and he has been doing some design work on the side for a while now. We he wanted the ability to be able to do things a bit more properly and through a limited company so we share. Come on board with us. We've got a load of clients to always ask us about design work, and we always get this all the time, as we get clients getting touched with the saying, you know, I'll can you design us that advert for the screens or can you design us that billboard advert or often we've also had actually, we really like your branding guys who did that for you, and it was actually all three years to go. The designed a logo for us a big box. So we've been able to offer these graphic design services, such as logos and leaflets and business cards and, you know, stationary you know for that be, you know, comp slips or anything like that to our customers and because of, I think, the reputation that we've built up through big box advertising our over the last three years almost we've got people already that we've worked with and the we've done design work for in the last months that are recommending us to other people, which, trust is incredible because it shows that the work that we've done big box advertising is always already pouring over to big course creative design, and we've had the incredibly busy month to the extent that we've got...

...a six stay waiting list on design work at the moment. Well, we're not even among tolds yet, which is something that we're really encouraged by and really pleased about, because we're providing customers with a different kind of service now, offering them design work. But it shows that they're equally happy with it because we've we've kind of extended the same ethoughts of helping people, are making sure things right before working them across both companies now and yeah, we've got some very happy customers. So it's real encouraging, even during a pandemic, that you're able to launch a new company and do really well. For me, yeah, that's great and I'm really happy for you that you know things are going well with with the company. You know, both those things animals and I think, like you know, branding is key. I know I've noticed it recently afford about a lot on social media. You know, you might have a company or page, but if you don't market it correctly or doesn't look right like you've got to think about you got to think about the customer venue and how they think, how they think it looks and how appears to them. Well, it's a lot of people miss this point. A lot of people think, do ires to business owner like my own logo or my own designs or not? Okay, that's the wrong attitude. It doesn't matter whether you, as a business owner, like your own branding or the important thing is if your target market identifies with it or not likes it. That that's the key to it. You know, in the day, myself from Spencer, we could eat. The sells babies clothes. Okay, the logo might be pink and blue. Okay, we because we don't like pink blue. Were Two blokes in our thirties. But our target market baby's clothes for their children does and that's the really important thing and I think that's something the business owners sometimes forget. And the branding is even more key in this environment at the moment because social media and then obviously high impact media like billboards and things like has become more and more important as times go on because obviously not the moment necessarily build bill as people aren't out and about as much. When people a out and about their look there maybe scrolling through their phone, they'll see a company that may then see it on the billboard and that reinforces the brand. So they've seen in two different mediums. They don't even realize that they've seen them at different medium has been their head. They subconsciously they know they have. But if that brands strong and if they can identify with the brand, even if they've not read what they do, they'll just recognize the logo when they're potentially looking for, say, gardening services or they're looking for a printer or something like that down the line, that company, when they see it on Google again or when they sit online on social media on a billboards, they're identify immediately because their brain will have kept that information. So branding very, very important and that's something that we really pride ourselves a lot of big box creative design and it's done last and sat questions, demographics, questions about that business. Well then then, based on the master us, because they've got their own brief hearing a straight from the business an about who that let't start it and that the whole branding of the whole company that come from that brand nethoughts and we just find that really exciting and I think that's why we've done quite well, because we've had these principles within big box advertising where you said that we want to we want to see your business growth for advertising this now we can see people's businesses grow through the logos, the...

...brand that we've created, and we believe that we really we've that it's really important to have a strong brand and we believe that we're pretty good at it. We've got some really, really happy customers from the work that we've done with them and I think, I especially if you check out big box great design on facebook and Instagram, you'll see some of the work that we've currently working on and some of the work that we've got coming out in the future and you'll see what we mean when I say that. Now. Yeah, yeah, not. Definitely. Yeah, I'll definitely put you share your content on my on my side of things as well, and and I I'll pot put it in the air description for this as well. For you. Our thanks out and really preciate that. No, no, you're very, very, very, very welcome, but but not it's being like, you know, pleasure talking to you and thanks having us on the show. Really appreciates it. No, no, very welcome and I think it's great what you're doing. You know, you and your business partner, and I think you know, like branding and advertising, you know, is key and you know for you, giving people an opportunity to advertise, you know, for your platform is great, and especially throughout these times, and you know you're quite multi fasted and how the business works, and I think you know that's great. Thanks. I'm not really appreciate it. And Yeah, we would work with more businesses. We don't just work with large businesses. You know, we don't price ourselves just to the big businesses of call blowner or nationally. We do make ourselves a we like to think of available and accessible to pretty much any size business really. So that making it sound like an Albert for use. If you are interested in finding out a bit more, I'll check our website, which is big box advertisingcom can obvious any email on contact app big box advertizingcom or. You give me a call. We love a chat. So my numbers over a seven to two hundred, forty eight, three, three seven. Awesome. Yeah, no, I'll yeah, I'll definitely share your content and you know, I might even, you know, be of use for you, for you guys wonder, you know, like if I need to advertise something. Definitely, I don't know. We don't see loves to work with you, for sure, but again, the message and if it's right for you. I think I want everyone to take away from this it's will only work with you if we believe that you're going to get something from it. So well, it's only a chat the coffee that will be able to establish that. Yeah, so chat, encourage. I want to give us cool yeah, of course. Yeah, definitely, definitely, definitely sad them, our guys. Thanks, welcome, you, welcome, Mike, but no, I have a great day and all the best heat and your business partner and everything you do. Thanks very much, Adam, and thanks you found on the show. Yeah, any time, any time. You're very welcome, brunning. Thanks. May Take a season by.

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